daimler presentation

1. -VishalArora MHS1007028 MBA 1 YEAR

2. PRODUCT CATEGORIES Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.

3. Mercedes benz cars

4. Revenue and global market share Amounts in millions of EUR 2009 2008 Revenue 78,924 98,469 Western Europe 36,458 46,276 thereof Germany 18,788 21,832 NAFTA 19,380 23,243 thereof United States 16,569 19,956 Asia 12,435 13,840 thereof China 4,349 3,226 Other markets 10,651 15,110

5. Major competitors Bmw Audi Toyota Mitsubishi volkswagen

6. Growth of the market Mercedes-Benz Passenger Cars with strong sales momentum in 2010 - Retail YTD August 2010 - China = +132% Australia/Pacific =+26% Rep. South Africa =+16% Brasil= +45% USA =+18% Canada =+16% Russia =+60% Western Europe =+1%, Japan =+12% Rep. Korea (South) =+138%

7. Analysis of growth-mercedesbenz

8. Strategic flow of daimler

9. Positioning strategy For the first time in 18 years, the Mercedes-Benz brand has redesigned its market presentation for all segments. The most noticeable change is the consistent placement of the star at the top of all advertising and marketing materials. The new design, which was launched worldwide on November 1, 2007, concludes a campaign that began in 2006. The aim was to enhance the brand positioning of Mercedes-Benz by focusing on the brand pledge of “Appreciation”. Measures implemented as part of the associated “CSI No. 1” customer satisfaction project have already borne fruit. For example, Mercedes-Benz received the highest ranking of any German brand in the United States in the Sales Satisfaction Index (SSI) published by the J.D. Power market research company at the end of 2007.

10. Trend in ranking with other competitors

11. Market share,compared with other competitors in europe

12. Competence among its competitor Audi, which has been enjoying two decades of dominance in China, will face some competition from Mercedes-Benz and BMW in the world’s largest auto market. Both BMW and Mercedes-Benz will roll out a range of new models at the 2010 Beijing Motor Show

13. The success story-mercedesbenz Stuttgart – The Mercedes-Benz E-Class has been declared the 2011 Value Champion in the latest value retention assessment carried out by Auto Bild magazine in cooperation with EurotaxSchwacke. Models from the C-Class, the E-Class, the S-Class, the GLK, and the M-Class were among the top three winners in various categories

14. Market share likely to increase due to- Strong EBIT performance. Improved model. Very good pricing position Strong industrial cash flow Sustainable cost reduction and efficiency enhancement Further progress on regional strategies and co-operation

15. Expected market share in future Results from ongoing business should benefit from continued high unit sales an improved margins We are targeting EBIT(earning before interest and tax) of €4.0 billion… For daimler group, We are targeting EBIT from ongoing business of €6.0 billion

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