1. DRAFT
Mobile revolution … From digital media to connected
life: Digital advertising, video, wearable
technologies,internet of things, the quantified self, new
interfaces, what’s next?

2. From a floor to your eye: an history of computing
Digital
Analog
1960
2
1980
1990
2015?

3. In 2013 more smartphones and tablets have been sold than PC
In 2013, 75% of newly acquired devices were smartphones. More than 1 billion of
smartphones will be sold compared to 140 millions desktop PC in 2013 and 230 millions
tablets.
In may 2013, the mobile internet traffic represented 15% of the internet traffic and will be 30%
in 2015.
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Nearly 1/3 of UK pages viewed are from mobile and tablets.

4. In 6 years online more than doubled its share of all media
revenues : 1 in 4 ad€s go to online in 2012
Source:
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5. Online for the first time overtakes print newspapers ad spend and
become 2nd biggest media category in Europe
Source:
5

6. Mobile video shows tremendous usage growth in one
year in Europe
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7. Mobile advertising is explosing in Asia Pacific and
America as rest of world trails behind
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8. Facebook and Google are paving the way for mobile
advertising
8

9. 4G subcriptions reach 1.5 bn by 2017 providing new
opportunities for media
9

10. TV meets the internet
10

11. Social TV everywhere
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12. Advertising is becoming more and more tech
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13. 13
Programmatic already account for 30% of digital sales in US and

14. Every five years a word is dominating the CE industry
1990 : Portable
1995 : Digital
2000 : Connected
2005 : Mobile
2010 : Smart
…
2015 : Wearable ?
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15. Sensors price decrease open the way to the internet of things
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16. What’s next ? Smartphones are incorporating more and
more sensors
16

17. Internet of Things is the next digital revolution
wearable cameras
sport tracking
wellness and e-health
smart Clothing
motion and brain trackers
smart Watches
smart Glasses
300 to 500 million devices sales
per year in 2017-2018 according
to ABI research compared to 1,7
billion smartphones
Mobile is core and the
communication hub
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2nd
screen
Hom
e
Self
Care
Sports
Entertain
ment
Care
Mobil
ity

18. Wellness and health : to casual trackers for activity …
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19. Smart clothing
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20. Motion and brain trackers : new interfaces
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21. Second screen
On your wrist and
hand….
…or for your eyes only
21
?

22. 50,000,000,000
÷
3,000,000,000
≈
17 devices
per connected people
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23. 23

24. 24

25. New data for new services and new revenue

Internet of Things drives data usage
– Objects with SIM integrated will add new revenues
– Objects using smartphones as hubs will increase data usage and
could drive data plans upsell

Internet of Things will help develop new added value services
– New subscribing services, meaning new revenues and an anti-churn
effect

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Internet of Things data will help enhance our customer knowledge

26. So what for Greece ?
The US is no longer the center of the online Universe
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27. So what for Greece ?
Economic growth is about innovation
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28. Adapt !!
@stephhospital
Thank you
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