Investment in The Coconut Industry by Nancy Cheruiyot
Custom Online Panels & Customer Loyalty
1. “ You have to know your customers deeply and provide programs that will differentiate your store and resonate with your customers.” “ Retailers should enhance the simple profile that most current [loyalty] programs store, which generally only includes a member’s name, address, and transaction history, in order to provide a more comprehensive understanding of the customer .” An Oracle White Paper: Gaining Competitive Advantage Through Effective Retail Loyalty Programs FairIsaac Beyond the Card: Shaping Next Generation Loyalty Programs in Retail
2. Uncover the Why . Complement Your Loyalty Program. Add a Custom Online Panel. Webinar: August 14 th 2007 Mark Bergen : VP, Retail & CPG Practice 604.647.3587 / [email_address] Scott Switzer : Manager Retail Practice 604.647.3591 / [email_address]
3. “ Average promotional lift ranged between 8% and 26%.” Book and Music Retailer complementing their loyalty program with a custom online panel “ During the Q4’06 research cycle, the panel generated two product ideas which went on to become highly successful staple offerings . In one example, sales increased 400%.”
15. Be relevant to me, not relevant to people just like me. Are your customers suffering from contact fatigue? Technology now enables one-to-one instead of one-to-many. Developing profitable customer models. Do you know if your most frequent is the least profitable? Retail Loyalty: Turning the Tide on Discounting A trend report prepared by ICLP, June 2007 Loyalty Programs - Goal
20. Target your discussions and research on a demographic, psychographic and behavioral (transactional) level. Panel & Loyalty - How Image: Panel Sampling
21. Engage them using surveys, forums and 3D environments to provide their feedback. Panel & Loyalty - How Image: Visual Question Type within Panel
22. Use a panel management system to track responses overtime to build a robust profile on each customers Panel & Loyalty - How Image: Panel Reporting
32. Based on the segmentation of the panel, the retailer uniquely tested DM and catalogue pieces. Each wave was monitored from a spend perspective. Direct segment specific feedback was also captured to illuminate quantitative results. Net contribution was calculated post test. Post-test, analysis was done and the executive briefed before the next round of research was begun. Case Study – The Feedback Loop
33. “ Average promotional lift ranged between 8% and 26%.” “ During the Q4’06 research cycle, the panel generated two product ideas which went on to become highly successful staple offerings . In one example, sales increased 400%.” Case Study – The Feedback Loop
38. Uncover the Why . Complement Your Loyalty Program. Add a Custom Online Panel. Webinar: August 14 th 2007 Mark Bergen : VP, Retail & CPG Practice 604.647.3587 / [email_address] Scott Switzer : Manager Retail Practice 604.647.3591 / [email_address]
![“ You have to know your customers deeply and provide programs that will differentiate your store and resonate with your customers.” “ Retailers should enhance the simple profile that most current [loyalty] programs store, which generally only includes a member’s name, address, and transaction history, in order to provide a more comprehensive understanding of the customer .” An Oracle White Paper: Gaining Competitive Advantage Through Effective Retail Loyalty Programs FairIsaac Beyond the Card: Shaping Next Generation Loyalty Programs in Retail](https://image.slidesharecdn.com/vc-loyalty-webinar-presentation4660/85/custom-online-panels-customer-loyalty-1-320.jpg)
![Uncover the Why . Complement Your Loyalty Program. Add a Custom Online Panel. Webinar: August 14 th 2007 Mark Bergen : VP, Retail & CPG Practice 604.647.3587 / [email_address] Scott Switzer : Manager Retail Practice 604.647.3591 / [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)