Join Laura Patterson of VEM, Julie Schwartz of ITSMA, and Laura Ramos of Forrester for the unveiling of the 2013 Marketing Performance Management Survey Results.
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Making Marketing Relevant to the Business 2013 MPM Study Results Webinar
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ITSMA Web Briefing | June 4, 2013
Measuring and Communicating
Marketing Performance
2. twitter hashtag:
# MPM13
ITSMA Web Briefing | June 4, 2013
2013 ITSMA/VEM/Forrester | Marketing Performance Management Survey
Measuring and Communicating
Marketing Performance
Julie Schwartz
Senior Vice President, Research and
Thought Leadership | ITSMA
Laura Patterson
President | VisionEdge Marketing
Laura Ramos
Vice President, Principal Analyst serving
CMOs | Forrester
JulieGerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world.“McKinsey
JulieJulie Asks Laura R if she is seeing the same thing in Forrester’s research. What is key to earning the respect and trust of the c-suite?
JulieJulie asks Laura P: Were you surprised that 40% or the respondents in our survey are not producing dashboards? Why aren’t all marketers building dashboards? (Laura, the larger the company, the more likely to have a dashboard. Also, product companies (not services only cos) are more likely to have dashboards)