Magento as e-commerce platform and its ecosystem enable brands to roll out in multiple countries using innovative business models in a time to market that was not known before. Additionally customizations and differentiators can be leveraged in multi brand setups to lower the total cost of ownership per brand and to split investments. Alexander will highlight advantages of Magento in multi brand setups and share experience made in projects implemented by Visions with the last 2 years of being focused on Magento solutions.

1. Vi s i o n s n e w m e d i a Gm b H , A l e x a n d e r R i n g s d o r ff › M e e t M a g e n to 3 i n J u n e 2 0 1 0
Magento for Global Brands

2. Brands have a new focus!
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4. vis io n s-new -media .co m , M ee t M agent o 2010
Brands have a new focus!
• Retail channels saturated & hit by the downturn
• Online keeps growing
• Brands proved to be successful with
Direct to Consumer business online
• „There is significant pressure on consumer brand manufacturers
and many of their markets are undergoing radical change. One
area where they see a chance to grow, protect their brand and
deal directly with consumers is online.”
Kasey Lobaugh, retail analyst and principal with Deloitte Consulting LLP
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5. Brands are the fastest growing online
retail category!
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7. vis io n s-new -media .co m , M ee t M agent o 2010
Brands are the fastest growing online retail category!
• Internet Retailer Top 500 Guide says
• Manufacturers are the fastest-growing merchant category!
• Fastest growing top 500 brand manufacturer continue to grow by
more than 50% year over year!
• 55 manufacturers in top 500 of the year 2008
• 73% posted a gain in annual web sales in 2008
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8. Brands online today - what makes them
successful?
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9. Jones Apparel Group Inc.
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17. vis io n s-new -media .co m , M ee t M agent o 2010
Brands online today - what makes them successful?
• Strong focus on e-Commerce
• In-house knowledge
• Great customer experience
• Mostly highly customized solutions
• Know how to address their customers right
• Established good processes
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18. First generation: Outsource everything!
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19. vis io n s-new -media .co m , M ee t M agent o 2010
First generation: Outsource everything!
• Full service providers - like ATG or Netrada
• Includes
• Customer support
• Logistics
• e-Commerce
• Product information management
• Payment
• Collection-Management
• Marketing
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20. Second generation: Own the solution to
be flexible and modular!
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21. Second generation: Own the solution to be flexible
vis io n s-new -media .co m , M ee t M agent o 2010
and modular!
• Create differentiators
• Follow trends quickly
• Pick the best components available on the market
• React fast
• Set own priorities
• Be innovative
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22. Brands have a lot to learn!
The challenges
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23. Brands have a lot to learn!
vis io n s-new -media .co m , M ee t M agent o 2010
The challenges
• Lack of in-house retail or e-commerce talent
• Creating an online strategic plan
• Handling existing retail relationships (Channel conflict)
• Knowing the customer
• Product collateral
• Pricing strategy
• Single SKU logistics
• Customer service
• Returns processes
• Moving from B2B to B2C in marketing
• Integrate 3rd party components
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24. Why is Magento a good choice for
brands?
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25. vis io n s-new -media .co m , M ee t M agent o 2010
Why is Magento a good choice for brands?
• Supporting modern business models
• Driven by community innovations
• Provides flexibility and allows to follow manufacturer
development road map at the same time
• Implemented as platform scalable to
• Multi brand
• Multi country
• Multi language
• Multi currency
• Powerful connectors
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26. But it is not only about software
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27. vis io n s-new -media .co m , M ee t M agent o 2010
But it is not only about software
• Staffing
• Training
• Maintenance
• Further development
• Right strategy to leverage
• Set priorities right
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28. The D2C Magento Enterprise
Verticalisation by Visions
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29. The D2C Magento Enterprise Edition
vis io n s-new -media .co m , M ee t M agent o 2010
Verticalisation by Visions
• Available on top of the Enterprise Edition
• First brands live in summer 2010
• Combination of modules, consultancy and training
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30. vis io n s-new -media .co m , M ee t M agent o 2010
Modules of the D2C Magento EE Verticalisation
• Customer Support
• Returns
• Warehouse
• CRM Connector
• CMS Connector
• Reporting
• Season end private sale promotion
• Season start promotion
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31. D2C certified partners
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32. vis io n s-new -media .co m , M ee t M agent o 2010
D2C certified partners
• Partners that have been successfully implemented in D2C
Magento solutions
• Covering areas of
• Logistics
• CRM (customer realationship management)
• PIM (product information management)
• and more...
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33. vis io n s-new -media .co m , M ee t M agent o 2010
Thank you!
Alexander Ringsdorff
CEO & Founder
Visions new media GmbH
visions-new-media.com
Leisewitzstr. 4
30175 Hannover
Germany
blog: ringsdorff.net
twitter: visions_alex
e-mail: ar@visions.ag
skype: alexanderringsdorff
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