VisualDNA Products

Highly personalized dynamic creative Each image, messaging & content element is personalized to the user For demo click here http://go. visualdna . com/sky/pbe/youtube_example/

Users can be directed through to personalized branded environments on publisher sites

My.VisualDNA.com: The place where users can manage their data http://my.visualdna.com

Audience Targeting Interface http://audiences.visualdna.com/visualdna

[object Object],[object Object],[object Object],Campaign Reporting Interface

Ad Targeting: easy implementation via Google DFP 1 We create lists for each VDNA segment in DFP Boomerang 2 We profile users and send the appropriate Boomerang list tags 3 Publisher sells CPM ad campaigns for specific lists on their site (we charge $CPM fee) 4 We sell CPM ad campaigns for specific lists across entire DoubleClick partner network and Google Content Network (we keep $CPM profit) 25-34 Movie Goer Anonymous 25-34 Movie Goer 25-34 Female Movie Goer Credit Seeker …

VisualDNA Ad Network DFP Site Site Site Profiles DFP DFP DFP Lists Ad Sales Targeted Ads Ad Sales Ad Sales Ad Sales Ads Targeted Ads VisualDNA Ad Network Publisher 1 Publisher 2 Publisher 3 Tracking Code VDNA Quiz Tracking Code VDNA Quiz Tracking Code VDNA Quiz Audience Analytics Audience Analytics Audience Analytics VDNA Partner Publishers Publishers on the DoubleClick Ad Exchange

Revenue from two streams ,[object Object],DoubleClick DoubleClick VDNA Partner Publishers VDNA Ad Network Publisher VDNA VDNA Publisher £0.10 - £2.00 £8.00 - £9.90 £0.25 - £0.75 £1.00 - £2.00 £7.25 - £8.75 We keep the difference in $CPM between price we sell at and price we buy at Price paid for impression is that of next highest bid - average price paid is £0.65 BFP fees not paid when delivering targeted ads on the Ad Exchange We charge publisher a $CPM Fee BFP publisher $CPM Fee

Self-serve VisualDNA profiling 1 Publisher picks a quiz 2 Publisher chooses ads to promote quiz 3 Publisher gets insight into different audience segments visiting sections of their site for free. They pay to access them on a CPM basis

Audience Analytics http://analytics.visualdna.com/

Select your ad to drive traffic to your quiz

Understand their overall preferences

Filter and discover your user preferences

We scale our profiles to 100% of a site’s with inference ,[object Object],Predict profiles for 100% of users

Our inference engine predicts full profiles and gives content a ‘personality’ Gender: Female: 70% Gender: Male: 30% Age: 18-24 : 25% Age: 25-34 : 40% … Lifestage: Student : 30% Lifestage: Young family: 30% … Group: Auto buyer: 75% Group: European vacationer: 25% … Interests: Environment: 80% … Brand preference: Citroen : 35% Brand Preference: Mercedes : 20% Gender: Female: 60% Gender: Male: 50% Age: 18-24 : 55% Age: 25-34 : 35% … Lifestage: Student : 45% Lifestage: Young family: 5% … Group: Auto buyer: 5% Group: European vacationer: 95% … Interests: Environment: 50% … Brand preference: Citroen : 15% Brand Preference: Mercedes : 50% ,[object Object],[object Object],[object Object],[object Object],Predicted Profile Gender: Female: 90% Gender: Male: 10% Age: 18-24 : 25% Age: 25-34 : 40% … Lifestage: Student : 85% Lifestage: Young family: 10% … Group: Auto buyer: 50% Group: European vacationer: 85% … Interests: Environment: 80% … Brand preference: Citroen : 40% Brand Preference: Mercedes : 50% Visitor Analysis Visitor Analysis 100 tags per page with associated confidence Page 1 Page 2 “ Citroen Launches New Economy Hatchback” “ Visit Berlin this summer”

We tag 100% of users with actionable data and deliver targeted audiences

http://audiences.visualdna.com/visualdna Audience Targeting Interface

130+ Audience Groups visualized for easy selection

Users can be targeted according to their brand affinity

Dating: ProfileWiz http://www.profilewiz.com

High engagement visual apps that accurately capture brand affinity, purchase intent and psychographic preferences 88% completion rate VisualDNA Apps

iPhone App: YourTube VisualDNA video recommendations

Personality Feedback Entertaining and viral, brings new users to your site Targeted Ads Relevant to the user Increases CTR by up to 320% and interaction rates by over 700% Relevant Content Useful to the user Increases page views by over 240% http://www. latimes . com/news/newsmatch/ Content recommendation: Newsmatch for the LA Times

Personalized content widgets Widgets can be built to any dimension

‘ Deal of the Day’ recommendation for Groupon Live links broken

Real-time ‘Deal of the Day’ reporting Click here to view demo Linking to Groupon report - is this ok?

Product recommendation: Style quiz for House of Fraser Creating a sense of being understood & an affinity with the Brand

[object Object],http://sky. visualdna .com/movies

Acer - a fun trivia quiz for the Winter Olympics http: //acer . visualdna .com/web/

Acer - ‘What phone are you?’ http://mobile. acer .com/en/what-phone-are-you/start/

[object Object],http://mirrorfootball.visualdna.com/ http://mirror.visualdna.com/

Explorra - holiday ideas & inspiration http://www.explorra.com/travel-quiz

Advanced personality test on Oprah.com

VisualDNA Products

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