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Design for Startupers #TechPeaks
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Vitaly Golomb
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AND NOW SOME BAD
DESIGN...
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CONSISTENT
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PORSCHE911 50YEARS-7GENERATIONS
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howimportant isperception?
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trustuswithyour bankinglogins
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60-80%markupon dirt,oil,wax,andfragrance
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sohowmuchis “design”worth?
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+100-350%
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+200-400%
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+100-500%
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+800-1000%
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+200-5600%
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“Designisnotjust whatitlookslike. Designishowitworks.” SteveJobs
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INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC
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“Asfarasthecustomeris concerned,theinterface istheproduct.” JefRaskin CreatorofAppleMacintosh
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designdisciplines
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GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
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userexperience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGEOFMEDIUM SENSEINTENT
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VISUALBY:ENVISPRECISELY BASEDON:THEDISCIPLINESOFUSEREXPERIENCEBYDANSAFFER
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ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
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front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
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marketing COPYWRITING SALES VOICEOFTHECUSTOMER
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UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE
MARKETING
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“Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
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user-centricdesign
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NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
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"IfIhadaskedpeoplewhat theywanted,theywould havesaid‘fasterhorses’." HenryFord
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designsuccess formula...
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Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool @jmspool
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Unintentional
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Unintentional self genius activity- focused
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designdriven Development
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designgoesfirst
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PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT
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“Designisintelligencemadevisible.” DonNewgren Artist
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definetheproblemandlet designersdotheirjobs
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workingwith designers
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whatdo designersneed?
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hint: it’snotmoremoney
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InterestingProblems
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CreativeEnvironment
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ASeatatTheTable
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main ingredient: team
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BUSINESSwith domain expertise DESIGN
ENGINEERING balanced startup team
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designiscore
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DESIGN//BUILD//FUND www.startupaddventure.co @EUVenturesummit
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