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STARTUP HERE 
STARTUP NOW 
VITALY M. GOLOMB - @VITALYG 
NOV 21st, 2014
corporate 
people 
startup 
people 
P experts in one area 
P years climbing ladder 
P stable lifestyle 
P real responsibilities 
P life balance 
P generalists 
P early start 
P cheap lifestyle 
P nothing to lose 
P nothing else matters
A STARTUP IS... 
an experiment in search 
of a business model 
- steve blank
A STARTUP IS A COMPANY 
THAT IS CONFUSED ABOUT: 
1. WHAT ITS PRODUCT IS, 
2. WHO ITS CUSTOMERS ARE, 
3. HOW TO MAKE MONEY 
- DAVE MCCLURE
“A STARTUP’S DEFAULT 
STATE IS #FAILURE. AS A 
FOUNDER, YOU HAVE TO 
WORK TO UNFAIL IT.” 
- VITALY M. GOLOMB
retire, play golf, die 
get regular promotions 
get in a good company 
go to a good college 
get good grades 
normal career
startup career 
if successful 
what people think 
it looks like 
what it really 
looks like
entrepreneurship 
is a mental disorder
but it takes a 
little crazy... 
to change 
the world
WHO IS THE CUSTOMER? 
WHAT IS THE PROBLEM?
don’t build technology 
looking for a problem to solve 
solve a painful problem
PAIN KILLER 
NOT VITAMIN
HOW IS IT CURRENTLY 
BEING SOLVED?
no competitors 
= 
no problem 
= 
no market
HARD? EXPENSIVE? SUCKS? 
HOW ARE YOU DIFFERENT 
AND BETTER?
F’IN
A RISING TIDE 
LIFTS ALL BOATS
main ingredient: team
BUSINESS 
with domain expertise 
DESIGN ENGINEERING 
balanced startup team
WHY HERE? 
WHY NOW?
IT IS EASIER TO STARTUP 
ANYWHERE NOW THEN IN 
SILICON VALLEY IN 1999
the new tools 
of the trade
EUROPEAN EXIT ARE 25% SMALLER, BUT… 
ENTRY VALUATIONS ARE 3-4X LOWER
EUROPE PRODUCES 
1/2 AS MANY EXITS AS U.S. 
AND 1/3 OF $100M+ EXITS 
WITH ONLY 20% OF U.S. VC
EUROPEAN INVESTED 
CAPITAL UP OVER 35% 
IN 2014 ALONE 
SOURCE: PITCHBOOK
BRACE YOURSELVES 
INVESTORS ARE COMING
LOOKING FORWARD
WIN YOUR HOME 
1MARKET FIRST
support/mentor 
2the next generation
help build 
the ecosystem 
www.goo.gl/Y2nOL2 
3 
source:
+Investor 
@cccstartups 
WANT THE SLIDES? 
FOLLOW @VITALYG

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