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The Impact of Social Media on Organizations
1. The Impact of Social Media on Organizations:
A Leader’s Guide
Jill Vitiello, Vitiello Communications Group
November 19, 2009
2. FDA Hearings on Social Media
November 12 & 13, 2009
• 69 speakers
• 12 panelists
• 2 days
“What's happening is these new media are
emerging at an increasingly rapid rate, and are
being regulated by an agency that moves very
slowly. In essence, you have a regulatory
communication crisis developing.”
-- Mark Senak, Fleishman-Hillard
3. Healthcare Leaders Need to Know
“The fact that we’re here at a two-day
public hearing is proof of the recognition
that industry should be engaged.”
-- Mark Gaydos, Sanofi-Aventis
Let’s engage!
8. Test Your Social Media IQ
Personal and professional Most active users of
use of social media social media:
100 CEO and Chief Marketing Officer
80
Update daily
Respondents’ relationship
Update weekly
Percent
60
with social media:
Update rarely
40
Interested,
engaged
20
and overwhelmed!
0
Respondents Organizations Nearly 80% would spend
more time learning to apply
Facebook LinkedIn Twitter
social media in their organizations
if they understood its
value proposition
8
9. Three Trends
Social
Media
Generation Y
Information
Technology
9
10. Social Media
“Social media is already redefining the way
people live and do business.”
-- Lori Safko and David K. Brake, authors, The Social Media Bible
The World Wide Toolbox:
Social networking Virtual Worlds
Publish Gaming
Photo sharing Productivity applications
Audio Aggregators
Video Microblogging
Livecasting Search
Virtual worlds Mobile
Interpersonal Rich Site Summary/
Really Simple Syndication (RSS)
39. 7 Basic Steps
1. Learn about the trends influencing communications
2. Join the conversation
3. Identify potential champions within your company
4. Form a team of key influencers
5. Build a case
6. Pilot test ~ don’t try it all at once
7. Assess and recalibrate your strategy
40. Do teenagers rule the world?
Yes, and here’s what
you can do about it:
• Embrace social media
• Engage Gen Y
• Enable partnership with IT