"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM". Watch recorded webinar with sound here: http://bit.ly/GinITSM #Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail. Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!

1. Gamification
in ITSM
vladimir ivanov
consultant
Image: thinkmarketingmagazine.com/index.php/did-you-hear-the-latest-thing-in-business-industry-its-called-gamification/

2. By 2015, 40% of Global 1000
organisations will use
gamification as the primary
mechanism to transform
business operations
Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/
Picture: http://flic.kr/p/htHvru

3. By 2014, 80% of current
gamified applications will
fail to meet business
objectives, primarily due to
poor design
Source: Gartner, http://www.gartner.com/newsroom/id/2251015
Picture: http://flic.kr/p/htHv8o

4. Mr.SPOCK
Picture: personal photo archive

5. What does the SPOCK say?
Picture: personal photo archive

6. Standards
Picture: http://flic.kr/p/beho6X

7. Definition
Picture: http://flic.kr/p/aRuy7n

8. Source: Sebastian Deterding, http://codingconduct.cc/

9. Source: Sebastian Deterding, http://codingconduct.cc/

10. Classification
Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/

11. Serious game is
a game designed for a primary purpose
other than pure entertainment
Clark Abt, 1970
Source: Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HA-hF8C&redir_esc=y

12. Gameful design
Picture: http://flic.kr/p/dW1Epj

13. Practice
Picture: https://www.youtube.com/watch?v=ziHCvpikLh8

14. Source: http://codingconduct.cc

15. HelpDesk
Source: http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded/

16. Source: http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded/

17. Source: http://www.slideshare.net/Marigo/gamification-for-start-ups-copy

18. O
Picture: http://flic.kr/p/uB8YM

19. Picture: http://flic.kr/p/69d9bu

20. Source: http://www.quora.com/Gamification/What-are-the-best-examples-of-gamification-successes-and-failures

21. Criticism
Picture: http://flic.kr/p/fNab4o

22. Challenges
Picture: dilbert.com

23. Source: Sebastian Deterding, http://codingconduct.cc/

24. Source: Sebastian Deterding, http://codingconduct.cc/

25. Source: Sebastian Deterding, http://codingconduct.cc/

26. Exploitationware
Source: Ian Bogost, http://bogost.com

27. Picture: http://www.statueforum.com/showthread.php?t=70763

28. Dopamine effect
Every type
of reward that
has been studied
increases the level of dopamine in the brain,
and a variety of addictive drugs,
including stimulants
such as cocaine, amphetamine,
and methamphetamine,
act by amplifying
the effects of
dopamine.
Source: http://en.wikipedia.org/wiki/Dopamine

29. Know-how
Picture: http://flic.kr/p/gYrFnq

30. Study
Source: http://coursera.org

31. Prepare
Source: http://www.gameonlab.com/

32. Source: http://www.gameonlab.com/

33. What did the SPOCK said?
Picture: personal photo archive

34. Live long and prosper!
Picture: personal photo archive

35. Thanks!
linkedin.com/in/vivanov
vladimir@ivanov.lv
+371 29160633
v.ivanovs
@vivanovs (Vladimir_ITSM)
slideshare.net/vivanovs

36. Credits
1. Sebastian Deterding,
http://codingconduct.cc/
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
Gabe Zichermann, http://www.ted.com/speakers/gabe_zichermann.html
Jane McGonigal, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html
Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HAhF8C&redir_esc=y
Gartner, http://www.gartner.com/newsroom/id/2251015
Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/
Marigo Raftopoulos, http://www.slideshare.net/Marigo/gamification-for-start-ups-copy
Kevin Werbach, Coursera, https://www.coursera.org/course/gamification
Ian Bogost, http://www.bogost.com/blog/gamification_is_bullshit.shtml
Andrzej Marczewski, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
Sergio Jiménez Arenas, Gamification Model Canvas, http://www.gameonlab.com/
Quora, http://www.quora.com/Gamification/What-are-the-best-examples-of-gamification-successesand-failures
Freshdesk ad, http://www.youtube.com/watch?v=bi6Md5K2nsY&feature=player_embedded
Scifi film Believie in Gamification, https://www.youtube.com/watch?v=ziHCvpikLh8
Dilbert.com, http://dilbert.com/strips/comic/2013-05-19/
wikipedia.org
Flickr.com, various pictures referenced at the slides