It's as simple as participating in the Recycle Please logo program-at no cost to your business! Join this effort now! By helping the U.S. (and global) paper industry recover more fiber for recycling and reuse, we support the growing infrastructure for recycling, help grow the supply in various paper and packaging markets, and help private, local & state government efforts to make recycling easy for consumers. How can you involve your brand? By demonstrating how your brand supports recycling collection of catalogs, direct mail, and print communications. By actively supporting virgin and recycled paper markets. By bolstering our industry's social responsibility credentials. Hear about the latest trends and statistics. Don't get trashed-make a difference!

1. Town Square:
Don’t Get Trashed:
Recover, Recycle & Profit Now
#DMA2012 | #DMA12

2. Don’t Get Trashed
Co-Presenters:
•Monica Garvey, Chairman, DMA Committee on the Environment &
Social Responsibility, and Director, Sustainability, Verso Paper
Corporation;
•Chet Dalzell, Public Relations Strategist & Practitioner;
•Meta Brophy, Director, Procurement Operations, Consumer Reports

3. Cost, Profit or Neutral?
• I want my audience to respond to—
and not just recycle—my direct mail!
Does using a “Recycle Please” logo or
recycle please message depress
response in my marketing materials?

4. Cost, Profit or Neutral?
• Does the public really care if this
material gets recycled? Does the
public participate in recycling
programs?

5. Cost, Profit or Neutral?
• Will increasing
mail, catalog, magazine and paper
packaging recovery help create lower
costs in recycled paper products?

6. Cost, Profit or Neutral?
• Purchasing recycled paper products
sometimes involves premiums. Why
should brands support increased
recovery?

7. Cost, Profit or Neutral?
• If most of the recovered fiber goes
overseas—what’s the benefit to my
company or organization?

8. Cost, Profit or Neutral?
• Is there a way to guarantee that
recovered fiber stays at home (in the
United States, for example)?

9. Cost, Profit or Neutral?
• What’s the harm in landfilling
discarded paper—there’s plenty of
landfill space out there, right?

10. Cost, Profit or Neutral?
• What kinds of paper products make
the most beneficial use of PCW or
Post-Consumer Waste?

11. Cost, Profit or Neutral?
• My company sends out many
catalogs. How can I support more
widespread recovery of these
catalogs?

12. Cost, Profit or Neutral?
• At the end of the day, what’s in
recycling for my brand, and the
direct marketing business overall?

13. Don’t Get Trashed
• DMA Board’s Second Public Goal
regarding Environmental
Performance
• DMA Environmental Planner Update:
www.dmaresponsibility.org/envgen
• DMA Recycle Please – FREE Logo to
Use: www.recycleplease.org

14. Don’t Get Trashed: Recycle Please

15. Your Contacts
• Monica Garvey:
monica.garvey@versopaper.com or
901.369.4154
• Meta Brophy: bropme@consumer.org or
914.378.2614
• Chet Dalzell: chet.dalzell@yahoo.com or
917.608.2251, @chetdalzell