1. 2012 Email Evolution
Conference Teaser
Webinar
Part II
#eec12
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2. EEC 2012: Seth Berman, Thursday 4:00pm – 5:00pm
THE STATE OF EMAIL IN AN
INTERACTIVE WORLD

3. The State of Email in an Interactive
World
Key Takeaways
• Find out when to use email as part of an increasingly complex
marketing mix
• Learn how to move digital to the center of your marketing strategy
• Capitalize on widespread smartphone adoption to be more relevant
• Discover ways to drive real-time interaction with customers to drive
them to the desired action – a sale
Ed Henrich Seth Berman Rick Heffernan
SVP, Professional Services Director, Global Marketing Director, eMarketing Strategy
Responsys BabyCenter and Internet Sales
MetLife

4. EEC 2012: Dennis Dayman, Thursday from 2:10 – 3:10
CROSS-CHANNEL MARKETING
PUTTING THE CONSUMER FIRST: A NEW
OUTLOOK FOR SOCIAL MARKETING

5. The session
• Social media is a powerful channel on which people can
connect and share, and marketers can leverage to design
targeted campaigns, but increases compliance issues
– This session looks on how privacy and social regulations are
evolving and impacting marketing
– Learn about best practices for consumer-first social media based
email marketing.
– How to ensure compliance with 2012 regulations and the
penalties for non-compliance.
• Speakers
– Dennis Dayman, Eloqua
– Spencer Kollas, StrongMail
Come join the fun on Thursday from 2:10pm – 3:10pm

6. EEC 2012: Jordan Cohen, Wednesday 9-3:30, Friday 10:30am – 11:30am
PRE-CONFERENCE WORKSHOP:
INTEGRATED LIFECYCLE
MARKETING
PLUS: NEW STRATEGIES FOR
GROWING YOUR EMAIL LIST

7. Integrated Lifecycle Marketing
• Pre-conference workshop
featuring case studies and practical
“how to” advice for integrated
marketing success throughout the
customer lifecycle
– Wednesday, February 22, 10:00am –
3:00pm
• Part 1: Instructors & Topics:
– Manny Ju, BlueHornet – Acquisition
– Jordan Cohen, Pontiflex – Retention &
Loyalty
– Chris Marriott, StrongMail – Influence
• Part 2: Integrated Marketer Idol:
– Divide into teams and create the
ultimate integrated lifecycle marketing
program
– Win over the judges and a special prize
awaits!

8. New Strategies for Growing Your
Email List
• B2C Email Strategies Track
– Friday, February 24, 10:30am
• Part 1: How to Build an
Acquisition Plan
– Arthur Middleton Hughes,
Silverpop
• Part 2: Panel Discussion
moderated by David Daniels
– Matt Annerino, LiveNation
– Jared Blank, Tommy Hilfiger
– Jordan Cohen, Pontiflex

9. This is really the best session…..no really….it is
EEC 2012: Ryan Phelan, Friday 8:30 – 9:30ish 
EMAIL MARKETING TRENDS FOR
2012

12. IT’S FRIDAY!!!!!!!

13. IT’S FRIDAY!!!!!!!

14. Friday Opening Keynote:
Email Marketing Trends for 2012
• Exciting and energetic presentation
Shar Van Boskirk
VP and Principal Analyst
for a Friday Morning!
Forrester Research Inc.
• Let’s get behind the numbers
Ryan Phelan
VP, Strategic Services • Discuss industry trends and the
BlueHornet consumers experience with email
• Special guest presenters!
• Don’t oversleep, this is the one they
will be talking about

15. Questions?
Submit your questions for the speakers via Vivastream too!

16. Thanks for attending
See ya in Hollywood
REGISTER NOW!