1. FBX News Feed:
The DR Marketer’s Landrush Opportunity
Zach Coelius
Co-Founder/CEO
Triggit

2. The AdWords Toll-Booth & Andrew Chen’s
Law of Marketing

3. FBX: Recency Like Search
• 60% of people on Facebook see ad in the first hour
• Day 1 sees 2-4x more conversions than any other day in 30 day period

4. Case Study: Retailer’s Conv. Rate on FBX vs. Others

5. FBX vs Traditional RTB

6. Right-hand side: Better Opportunity Than Paid Search

7. FBX News Feed CTR

8. Retargeting on News Feed: Initial Campaign Data
Travel NewsFeed Case Study:
• CTR: 2.89% (vs 0.1% on RHS = 28X higher)
• CPC: 75% lower
• CPA: down 50%
Travel Conversion Rates:
Google Display Network: 2.99%*
Facebook Exchange: ~7%

9. News Feed has the Best ROI & Performance
• 19x higher CTRs
• 2x higher conversion rate
• 1/7 the CPA
Large Brazilian
Retailer

10. Brand Advocates on News Feed
Romina: Is it dependable?
Angelica: Yes, I use it, and it’s
dependable.
Romina: Oh OK! Thanks! I’ve
been accustomed to using
Western Union but it’s expensive!
Truth is, I like to have them as an
option!!!
Angelica: True.
SDFWER
SDSDLFKJS
DSDFWER

11. FBX & News Feed Retargeting: Industry Adoption
Rates & Performance

12. FBX & News Feed Retargeting:
Industry Adoption Rates & Performance

13. FBX & News Feed Retargeting:
Industry Adoption Rates & Performance

14. 3.5x More Users Visit Facebook
vs. Google Properties ≥ 10X/Day
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