2. Who responded?
• Global survey of
2200 marketers
• Focused on datadriven marketing
and the intersection
of marketing and
data
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3. What is data-driven marketing?
Data-driven marketing is the process of
collecting and connecting large amounts of
online data with traditional offline data rapidly analyzing and gaining cross channel
insights about customers – and bringing those
insights to market via a highly-relevant
marketing campaign tailored to the customer,
at their point of need.
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5. What kind of data are marketers using?
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6. How well are marketers using data?
000110
010101
001110
45% of marketers believe
that data is their company’s
most underutilized asset
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7. Marketers must be data-driven
78% of marketers feel
pressure to become more
data-driven
Teradata Data-Driven Marketing Survey 2013, Global
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9. Efficiency? Hardly…
Only 1/3rd of marketing
departments have embedded
a data-driven marketing
culture into their standard
processes
Teradata Data-Driven Marketing Survey 2013, Global
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11. And we wonder why…
75% of marketers
who attempt to
calculate ROI report
some kind of problem
Teradata Data-Driven Marketing Survey 2013, Global
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12. Where is your company?
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