1. HootSuite Enterprise and Webtrends On-Demand
Calculate Your On-Site Social Media
ROI Automatically
The HootSuite Integration with Webtrends connects social media
messages to website conversions and statistics, allowing organizations
+
to optimize their social tactics and compare social media ROI against
other digital channels. By connecting the origin of message with the point
of conversion, Webtrends On-Demand users and marketers how have
access to actionable data to optimize the impact of their social media
strategy. Take the guesswork out of the equation and close the loop on
your social-to-website conversion data. “HootSuite’s integration
with Webtrends allows
The HootSuite-Webtrends integration is available to HootSuite Enterprise Gogo to automatically
track the ROI on our
and Webtrends On-Demand customers worldwide. Visit hootsuite.com/
social media engagement
webtrends for more information. across Twitter, Facebook,
and Google+. By
What does the Integration Measure? pulling key social data
from HootSuite into
By using Webtrends and HootSuite Enterprise together, any team, Webtrends, we now know
when to reach out to our
department and organization can gain access to powerful data on the ROI
followers, which social
of social engagement, answering critical questions on: network works best, and
what types of posts get
Message Efficacy: Which message types result in the highest number the best response.”
site actions? Which words drive the most conversions? Linda Ramsey
Vice President of Integrated
Social Account: Which Twitter account is the source of the most Marketing at Gogo
resources in organic online engagement?
Social Networks: Which platform is providing the greatest return
on the brand page: Facebook, Google+, LinkedIn, Twitter? Where is Learn More:
engagement weak, and where is it strong?
Time of day: To learn more about using
Webtrends with HootSuite
looking to buy? Enterprise, visit:
hootsuite.com/webtrends
1

2. HootSuite Enterprise and Webtrends On-Demand
How Much Does it Cost?
Any team,
There are no additional charges associated with this integration - it is
available without charge to both HootSuite Enterprise and Webtrends On-
department, or
Demand customers. organization can
gain access to
Integration Details
powerful data on
The HootSuite-Webtrends integration provides access to granular
the effectiveness
you optimize your posting schedule. of their
Analyze conversions rates to discover strengths and weaknesses in social media
messaging, allowing you to make informed decisions on how best to engagement,
optimize your social strategy and team structure.
HootSuite’s streamlined publishing capabilities integrated with
answering
Webtrends’ advanced and easily customizable analytics provides critical questions
businesses with actionable data that connects social tactics to any on social ROI.
success metrics tracked across social properties.
“Set it and forget it” - the integration can be quickly set up and results
are automatically tracked, eliminating the need for manual tracking
parameters.
All reporting on social metrics for messages posted through HootSuite
is seamlessly rendered in Webtrends.
Setup Steps
HootSuite Enterprise clients using Webtrends On-Demand who wish to Contact the HootSuite
take advantage of this integration are encouraged to email Business Team for more
information:
WebtrendsVIP@hootsuite.com with the following information:
Phone:
HootSuite Account Name and Account Admin Email Address Twitter: @hootbusiness
Email: am@hootsuite.com
Chat Live:
hootsuite.com/enterprise
Your HootSuite account will be activated and the integration report pack
receiving this information in the proper format.
2

3. HootSuite Enterprise and Webtrends On-Demand
Integration Sample Reports
The following images are sample graphs of the reporting functionality available within Webtrends as a result of
the HootSuite integration.
Message by Send Day of Week: Webtrends two-dimension conversion report broken down by the social
message that drove the conversion activity on .
Social Network Type: Webtrends conversion report Send Hour: Webtrends conversion report broken
broken down by the that drove the down by the that were most successful in
visits/conversions.
3