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How Anyone Can Be More Creative in 3 Easy Steps
- 2. How Anyone Can Be More Creative In Three Easy Steps October 5, 2011 Nancy Harhut nharhut@aol.com www.twitter.com/nharhut
- 5. “Where were you when the page was blank?”
- 6. Creativity doesn’t reside solely in the creative department
- 7. Think about creative differently
- 8. • Fill in form• Ask questions• Think like a scientist
- 9. “If it doesn’t sell, it isn’t creative”
- 10. “Creativity is an idea that changes things”
- 11. Filling in forms
- 12. Strategy
- 13. What’s the #1 reason someone won’t want to do what you’re asking him to?
- 18. Offers:• Unique• Personal• High perceived value
- 23. Channel/Contact cadence• Where you reach people• When• How often
- 24. • Banana peels• Eggshells• Sticks in parks• Urinal pucks
- 29. Asking questions
- 30. What if we couldn’t do this?How might someone else solve it?Why isn’t this a good idea?What would make it better?
- 31. Why?
- 33. What if?
- 37. What else?
- 39. Think like a scientist
- 40. Scientifically proven drivers of behavior
- 41. #1: “Eye magnet” words
- 42. Announcing Introducing Finally Soon Now New Free Discover Proven
- 43. Easy Quick Improved
- 45. #2: “The Principle of Scarcity”
- 46. • One-time offer • Last chance • Quantities limited • Purchase limit: two • Available only to first 100 people to respond • Qualified customers only • Offer not transferable • Expiration date
- 48. Nancy
- 49. Cynthia Johnston Cindy Johanson
- 50. • Past purchases • Previous behaviors • Self-reported data • Geography • Presence of children in the family
- 51. #4: “Principle of Social Proof”
- 54. #5: Icons
- 56. #6: Color
- 57. • Readership • Brand recognition • Recall • Response
- 58. #7: Provide a reason why
- 60. Give a reason to believe
- 61. #8: Pay attention to the way it looks
- 62. Hard to Read
- 64. #9: Consider using fear
- 65. Avoidance of pain can be a more powerful motivator than the achievement of pleasure.
- 66. #10: The principle of reciprocity
- 68. #1: “Eye magnet” words#2: “The Principle of Scarcity”#3: Personalization#4: “The Principle of Social Proof”#5: Icons
- 69. #6: Color#7: Provide a reason why#8: Pay attention to the way it looks#9: Consider using fear#10 The Principle of Reciprocity