2. How to Best Utilize Location-Based Media for Business October 3, 2011 Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas Scott Margolis VP, Business Development / GM Mobile HopStop Hussain Ismail Director, Social Media Live Nation

3. How big is Location based media?

4. How many people use location Source: The Pew Research Center’s Internet & American Life Project, 5/2011

9. Overview HopStop is a leading location-based service providing door-to-door transit, walking, biking, taxi and hourly car rental directions in 62 major metropolitan areas (spanning 100+ cities) throughout the U.S., Canada & Europe, and is largest provider of pedestrian navigation and transit-routing behind Google Maps

10. Common Everyday Questions How do I get there? How long will it take? What’s the fastest route? When does the next bus arrive? When do I need to leave? Should I walk or cab it? What’s nearby?

11. A Powerful Location-Based Service HopStop users are on-the-go. Knowing their current location and where they’re going makes HopStop highly unique (and hence able to geo-target local content and offers to the whereabouts of millions of users) Restaurant Reviews Nightlife Reviews Local Events Nearby Shopping Local Daily Deals

12. Unique Geo-Targeting Capabilities How powerful is it to get the right message, in-front of the right user, at the right time? Very. Nearby: Restaurant Review

15. Live Nation Venue Check-ins July August September

17. iPhone App Shows Nearby Realtime Setlists Show Content

18. Q & A Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas [email_address] @wloglobal Text WEBSTER to 87812 Hussain Ismail Director, Social Media Live Nation [email_address] @hussain Scott Margolis VP, Business Development / GM Mobile HopStop [email_address]