1. WORLD WRESTLING ENTERTAINMENT Acxiom Retargeting Campaign John Bancroft, VP eCommerce and Retail Marketing Bill Burkart, VP Agency Services, Acxiom

5. Four core business areasLive Events and Televised Entertainment Consumer Products Digital Media WWE Studios 4

6. Multi-Platform Global Entertainment Company 140 Superstars and Divas Under Contract Television Programming 145 Countries / 30 Languages 14 million viewers / week (U.S.) 7 hours of original programming/week WWE Events 6 shows per week 300+events annually Pay-Per-View 13 events annually Approximately 5+ million buys Music Original releases iTunes, Amazon.com Consumer Products 200+ Licensing Partners Global partnership with Mattel 23 books on NY Times Best Seller List WWE.com 12.7 million unique visitors/month 376.9 million page views/month 210k orders / year Home Video 30 DVD releases annually 100+ titles in catalog WWE Magazine 5.3+ million readers WWE Studios Slate of 9 films WWE Mobile 1.4 billion global subscribers WWE Kids (Magazine; Website) 650,000 audience 5

8. Named No. 1 U.S. Agency in 2010 for third year in a row, Ad Age

9. Named No. 2 in “World’s Top CRM / Direct Marketing Agencies,” Ad Age

10. No. 9 in the “World’s Top 50 Agency Companies,” Ad Age6

11. Build Campaigns from the Consumer’s Point of View Optimize Recognize Measure Personalize Deliver Create 7

13. Evolve from a traditional “2000s” site into a vehicle leveraging consumer insights and behaviors

15. Drive incremental orders and sales of WWE merchandise

16. Generate learnings on efficacy of creative unitsMeet or exceed a 5x Return on Ad Spend

18. Utilized those insights to drive incremental orders through a pilot plan to test the financial return by using site retargeting

20. Seeded paid media traffic by targeting top-indexing Personicx LifeStage clusters

21. Buy audiences, not certain sites or sponsorshipsOver-indexing Personicx LifeStage segments on WWE.com as measured by comScore, July 2011

23. What do they have in common?

24. No Kids, Suburban dwellers

25. How are they different?

27. Focus on prospects who self-qualify for re-messaging because they have visited product pages

28. Amplify sales potential against WWE.com paid and organic traffic by remarketing to non-purchasers via retargeted media

29. Capture visitors into our ecommerce net

31. A small image file and piece of code is placed on a marketer’s site which sets a cookie on a consumer’s Web browser denoting a site visit

33. How to Build a Retargeting Campaign in Seven Easy Steps Step 3As consumer arrives on product page, a 1x1 pixel (invisible image file) opens, alongside visible site content + 1x1 pixel Step 4Presence of 1x1 tracking image triggers the consumer Web browser to record the visit and details about product search in a browser cookie Cookies are widely used in storing login IDs, user's preferences, or shopping cart contents

34. 18 How to Build a Retargeting Campaign in Seven Easy Steps Step 5 Acxiom and our media partners can detect browser cookies of past online window shoppers and buy these audiences through real time media bidding Step 6 As consumers travel the Web, we get a second chance to message to them Better yet, use creative speaking directly to their product interest

35. 19 How to Build a Retargeting Campaign in Seven Easy Steps Step 7 If a consumer responds to re-targeting display unit and purchases on WWEshop.com, another browser cookie is set noting the conversion This already converted consumer is removed from the media campaign

41. This excludes sales data from Monday and Friday broadcast night site traffic spikes

42. 3x+ increase in retargeting average CTR with dynamic creative

43. $52+ average order We bodyslammed our 5x ROAS goal into a 13x Return on Ad Spend

44. Challenges 25

45. 26

46. Thank You!