This document introduces Google Analytics. It discusses that Google Analytics is free, provides powerful data, and allows for integration and optimization. It explains how to get started by copying tracking code onto websites. Google Analytics can be linked to AdWords accounts, and tracks other traffic sources using UTM tags. Data from Google Analytics can then be used to improve website performance by setting up goals in the Analytics interface.

1. Intro To Google Analytics
Joseph McConellogue
@DigitalMrktr

2. Why Google Analytics?

3. Intro To Google Analytics
Why Google Analytics?
• Free
• Powerful Data
• Integration
•Optimization
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4. Intro To Google Analytics
Getting Started
FREE!
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5. Intro To Google Analytics
Getting Started
Copy & Paste
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-6523811-1B']);
FREE!
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-
analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
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6. Powerful Data

7. Intro To Google Analytics
Powerful Data
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8. Intro To Google Analytics
Powerful Data
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9. Intro To Google Analytics
Powerful Data
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10. Integration

11. Intro To Google Analytics
Integration
Link Analytics directly to your AdWords account as a Cost Source
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12. Intro To Google Analytics
Integration
Track other traffic sources using UTM tags
www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom
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13. Intro To Google Analytics
Integration
Track other traffic sources using UTM tags
www.flightcentre.ca/?utm_source=reprise&utm_medium=mysavingsdotcom
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14. Optimization

15. Intro To Google Analytics
Optimization
Using data to improve performance
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16. Intro To Google Analytics
Optimization
Using data to improve performance
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17. Intro To Google Analytics
Optimization
Using data to improve performance
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18. Intro To Google Analytics
Optimization
Using data to improve performance
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19. Setup Your Goals!

20. Intro To Google Analytics
Setup Your Goals!
Login to Analytics today, and set up your goals.
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21. Intro To Google Analytics
Setup Your Goals!
Login to Analytics today, and set up your goals.
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22. Intro To Google Analytics
Setup Your Goals!
Login to Analytics today, and set up your goals.
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23. Thank You!
Joseph McConellogue
@DigitalMrktr