1. One Step Ahead
Hottest Search Trends &
How to Maximize Opportunities
Grant Simmons
Dir. SEO & Social Media Product
The Search Agency

2. Search Engine Optimization
SEO
It’s about the user, stupid.
Not the stupid user.
Search Engines are the
*most* discriminating of users!
@simmonet

3. Current Future SEO
Connect Search Intent to Site Content
With Context of:
• Location
• Behavior
• Platform
• Conversation
@simmonet

4. Future SEO
New Locations
Hyper GEO Target
• Inside Stores
• ZIP Codes
• Events / Venues
@simmonet

5. Future SEO
New Behavior
• New queries
• More personalization
• When searching
• Where searching
• How searching
“Search Everywhere Optimization”
@simmonet

6. Future SEO
New Platforms
• Mobile
• Wearable
• Smart vehicles
• Appliances
• Television / consoles etc.
@simmonet

7. What to Do?
@simmonet

8. Brands Need to…
Understand their
Customer / prospect
Intent
Context
&how they ask
@simmonet

9. Brands Need to…
Identify:
• Who?
• Where?
• When?
• What?
• How?
Create & Connect
@simmonet

10. Current Future SEO + Social
Content is King
Authority Content is Kingier
Authorities are:
• Known
• Credible
• Topic Experts
@simmonet

11. Future SEO + Social
Getting Known
Google “web of people”
Google+ +
@simmonet

12. Future SEO + Social
Building Credibility
• Reviews, news, views…
• Authors of content
• Broadcasters
• Social amplification
Create Engagement
@simmonet

13. Future SEO + Social
Recognized Topic Experts
Focused Consistency
• Connections / links
• Social love
• Associations / citations
“Digital Footprint”
@simmonet

14. Future SEO + Social
“
o”
We’re (Google) doing a better job
of detecting when someoneis sort
of anauthorityin a specificspace…
and trying to make sure that those
rank a little more highly if you’re
some sort of authority…”
@simmonet
Matt Cutts – Google Engineer

15. What to Do?
@simmonet

16. Brands Need to…
Identify, Grow,
Encourage, Find,
Promote, Hire,
Engage, Build,
and / or Empower
Authorities
@simmonet

17. SEO / Social Prognostications
Crowd Source the Last Slide
Thoughts?
@simmonet

18. One Step Ahead
Hottest Search Trends &
How to Maximize Opportunities
Grant Simmons
Dir. SEO & Social Media Product
The Search Agency