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Alan Rosenspan ,[object Object],[object Object],[object Object]
Affinity Marketing ,[object Object],[object Object],[object Object]
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The Existing  Control Is  that  the best they could do?
4-7 Different Approaches
“ Credit-Card Centric”
“ You’ve Proven Yourself”
“ Another  VPI Benefit”
“ Focus on Rewards”
“ Emotional Approach”
What did  they pick?

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