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Ripped from the Headlines!
Big Brands Debate The Year’s Hottest Topics
Brought To You By

www.movableink.com
The Group
Jordan Cohen, VP of Marketing, Movable Ink

Renee Adams, Director of Direct Marketing, RadioShack

Amy Clark, Manager, Mobile Marketing & Sponsorships, Sprint

Grace Low, Digital Marketing Manager, Comedy Central
Issues
• Did Google Just Kill Email Marketing?
• Acxiom’s Pandora Box of Data – Revealed!

• Mobilemania III
• What. TF. is Big Data?
Behold, the Tabbed Inbox
Behold, the Tabbed Inbox!
“The Days of Desktop
Dominance are Over…”
Mobile for the Win!

38 %
Source: Movable Ink, US Consumer Device Preference Report: Q2 2013

62 %
Apple Rules

Source: Movable Ink, US Consumer Device Preference Report: Q2 2013
Bye Bye!!

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Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics

Editor's Notes

  1. http://beta.fool.com/valuemagnet/2013/07/15/did-google-just-kill-email-marketing/40338/My take: http://www.mpdailyfix.com/did-googles-new-inbox-just-kill-email-marketing/?adref=nlt081613
  2. http://www.nytimes.com/2013/09/05/technology/acxiom-lets-consumers-see-data-it-collects.html?pagewanted=all&_r=0
  3. www.aboutthedata.com
  4. http://www.fool.com/investing/general/2013/01/19/mobile-overtakes-desktops-in-2013-microsoft-be-war.aspx
  5. www.aboutthedata.com
  6. www.aboutthedata.com
  7. http://www.forbes.com/sites/lisaarthur/2013/08/15/what-is-big-data/