1. SEO & PPC The Classic One / Two Punch To Dominate Marty Weintraub, CEO @aimClear

2. Or… Thinking About Marketing In a More Holistic Light Marty Weintraub, CEO @aimClear

3. ho·lis·tic/hōˈlistik/ “Characterized by comprehension of the parts of something as intimately interconnected & explicable only by reference to the whole” -Wikipedia

5. Marty Weintraub CEO Of aimClear®, Agency Social, SEO,& SEM Online Pro Since 1993 15 Billion FB Ads Impressions Since 2007 Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.

6. Marty Weintraub CEO Of aimClear®, Agency Social, SEO,& SEM Online Pro Since 1993 15 Billion FB Ads Impressions Since 2007 Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others.

15. So What’s Important?

18. Paid Above Fold

19. Organic (SEO)

20. Kingmaker

22. Organic

23. Paid

25. Contextual Marketing

26. SEO’s Effect On Advertising ROI

27. Facebook PPC’s Effect On SEO

28. Excellent Questions

30. 2 Fundamental Types of Marketing Search (Users Asking Questions) Paid& Organic

31. Venerable “SEO”

33. Intent Revealed Are Searchers Looking to Buy? Do They Seek Information? Trying To Find a Specific Site (Navigational)? Crucially Subtle Intent: Surgery vs. Surgeon

34. Intent (Keyword) Research

35. Mash Clarifying Words with Intent

36. “Intent” Takes All Different Forms

37. Inferred Intent

38. What Is SEO?

39. Channel Mania

40. “SEO” By Participation

41. 2nd Fundamental Type of Marketing Contextual (Walk By) Paid & Organic

42. ContextualMarketing Walk-By Traffic, Nobody Searches

43. Contextual Marketing Is Timeless Driving North on HW, Hotel Billboard

44. Traditional Display Channels Tire Adin Sports Section

45. Classic User Targeting Ads on Hockey Boards

46. Rocking Contextual PPC Massive Volume Targeting Downright Creepy

47. Facebook Ads Highly Targeted Contextual Inventory

48. LinkedIn Ads

49. LinkedIn Ads Deadeye Retargeting

50. Organic Contextual (Social Media) Free Social Channels For Participation Marketing By Participation

56. SEO’s Effect On Advertising ROI

57. Classic Pay Per Click Metrics

58. Google.com/webmasters

60. Technical & Semantic SEO

61. MARKETING Technical SEO &

62. Overlooked, SEO “Ads”

66. Improved SEO +79.8%

67. Cost Of PPC: $6,587 PPC Conversions 274 CPA PPC + Old SEO $15.91 CPA PPC + New SEO$6.57 Factor 6K Agency Fee $12.56 414 conversions 1002 conversions

68. Case Study:Effect Of Facebook Ads

69. Organic Search

70. PPC

71. PPC

72. After FB Ads

73. PPC

74. Organic Search

75. PPC

76. PPC

77. Net Contingent On Margin $17,768.81 47.9% 14.3%

78. + Transient SEO Lift

80. Excellent Questions PPC For Brand Terms? How To Measure Social Conversion? Why FB/LinkedIn Ads In Light Of $ What Program Yields Greatest ROI?

82. Thank You! Marty Weintraub, CEO @aimClear