1. Successful 50+ Marketing:
Critical Mistakes to Avoid
Monday, Oct 14
11:15am - 12:15pm
Marketing Rules for Boomers, Retirees AND Seniors

2. Kurt MedinaKurt Medina
President
Medina Associates
www.medinaassociates.comwww.medinaassociates.com

3. The Road to Success Starts
by Avoiding 50+ Marketing’s
Critical Mistakes
• Create winning directions in your positionings … in your
creatives … in your media choices.
• Even in the way you refer to your prospects internally.
• This will be a note-taking session! Mature Market Expert
Kurt Medina will give you 60 minutes worth of real
illustrations of real promotions that work and that don’t
work. And an understanding of WHY!
• You will find critical mistakes to avoid in 50+ DM, DRTV,
Web and social programs.

4. Avoid These Mistake Areas
• Technology …
• Who IS on-line today? Where should we put our
marketing dollars?
• Is social media an answer or a distraction for 50+’ers?
What about direct mail? (You may be very surprised
at the answers!)
• Segmentation …
• Are there differences between younger and older
50+’ers? An Emphatic YES! We'll demonstrate some
of these to help sharpen your targeting.

5. Avoid These Mistake Areas
• Creative …
• How should creative for the various 50+ segments
differ from each other and from that used for younger
audiences?
• What is the single worst graphic mistake designers
regularly make for 50+’ers?
• In-House Thinking
• Most 50+ marketing is done by marketers
considerably younger than their target audience.
• Are their views aligned with your target market?

6. When you leave the session,
you will:
• Understand each different mature
segment and how each can change your
total marketing approach.
• Know the one element missing from
MOST 50+ Marketing that is being done
today …
• As well as the huge mistake made by over
one third of all 50+ DRTV commercials.

7. • Full handouts for the presentation will be made
available at the session to every attendee.
• This is in addition to the FREE copy of
Medina’s 77 Truths About Marketing to
the 50+ Consumer softcover book (2009
3rd
Edition) that every attendee will receive.
• Plus an update on electronic media.
Handouts

8. Content You Can Use
as Early as Tomorrow