Part C: What Do Users Want From Mobile Commerce Sites?

Mobile and Tablet will overtake PC users by 2014 Source: Morgan Stanley, Global Internet Trends, April 12, 2010

40% of consumers using mobile to purchase products Mobile commerce no longer early adopter, it’s mainstream Source: ROI Research & Microsoft study, March 2011 ,[object Object],[object Object],[object Object],[object Object]

Travel category is poster-child for mobile commerce Mobile bookers spend $3,861 annually - $1,300 more than non-users (representing $170 Billion) Source: PhoCusWright 2010 Traveler Technology Survey Total Online Travelers (103MM) Check-in, check itineraries (42%) Intend to book on mobile phone (35%) ,[object Object],[object Object],[object Object],US Travel Mobile Market Opportunity

Consumers shifting purchases in-trip Location-based functionality and time-sensitive offerings drive purchase Source: Travelocity Survey, March 2011, n= 1,253 Check-in, check itineraries (42%) Intend to book mobile phone (35% or 36MM) 2011 US Mobile Booking Survey ,[object Object],[object Object],[object Object],Booked Travel Hotels 83% Flights 48% Car Rentals 31% Vacation Packages 9% Other 4%

Target Segments younger, affluent, less brand loyal Design product solutions for core targets Total ‘ Online Traveler ’ Population Pragmatic Under 40s Anytime, Anyplace Under 30s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Internal Qualitative Groups May & June 2011, PhoCusWright 2010 Traveler Technology Survey

Heavy consumers leaning towards Apps Source: Amadeus U.S Air Travel Survey, April 2011, n =1,000 Age 18-34

Social media core to purchase Dream & Discover Shop & Book Share & Play Social media & user generated content are must-have experiences to engage shoppers Source: PhoCusWright 2010 Traveler Technology Survey ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Tips ,[object Object],[object Object],[object Object],[object Object]

Part C: What Do Users Want From Mobile Commerce Sites?

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Part C: What Do Users Want From Mobile Commerce Sites?