7. 10/16/2013
10 Cool Ideas
1. Be shocking.
2. Don’t believe your test results. Be data‐driven
in all things.
3. Send a welcome series.
4. Keep your data clean. Combine offline and
online data.
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Great Examples of Out‐of‐Inbox
Triggers to Email Marketing….
• Pre and Post hotel stay and airline journey
• Pre and Post webinar or event attendance
• Post whitepaper download, “Thanks for
reading”
• Any in‐store retail or wireless purchase
• Response to display ads, Meaningful sessions
on the website, Visit to partner websites
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14. 10/16/2013
Personalization – Test It!
Source: DMA Statistical Fact Book 2013
Contact smiller@the dma org for a copy
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10 Cool Ideas
1. Be shocking.
2. Don’t believe your test results. Be data‐driven in
all things.
3. Send a welcome series.
4. Keep your data clean. Combine offline and online
data.
5. Celebrate your best customers.
6. Don’t be so serious.
7. Personalize.
8. Hype the Holidays.
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