This presentation gives insights into the various marketing opportunities available on Facebook. Some very Interesting Case Studies show how Organizations have leveraged Facebook and generated maximum returns out of it.

1. Facebook
Marketing
Strategies
Vivek Bhargava
CEO, Communicate2

2. Did You Know
http://www.youtube.com/watch?v=Mv5t82XoP68
This video displays
some
Striking Facebook
statistics

3.  Upload Photo Albums
 Choose Privacy Settings
 Update Status Messages
 Add/Create Applications
 Play Games
What Can You Do on Facebook ?

4.  Post Messages on the Wall
 Tag Friends
 Comment on Wall Posts
 Make Groups
 Create Fan Pages
 Take Polls
What Can You Do on Facebook ?

5.  New Customer Acquisition
 Client Retention
 Reputation Management
 Customer Engagement
 Branding
What Can You Do on Facebook ?

6.  Communication
 Viral Marketing
 Driving web traffic
 Building relationships
What Can You Do on Facebook ?

7. Facebook Groups - Adidas
Small ScaleMore User Control
Updates in Inbox

8. Facebook Pages - Adidas
Brands & Business Create Engagements
BroadcastBrandUpdates
Updatesthroughthepage

9.  The landing page should never be the Wall
 Create a compelling Avatar ( Use pictures along with the logo)
Fan Pages – Some Tips

10. Facebook Groups Vs Pages
 Groups – Limit number of users to 5000
Pages – No limit on the number of Fans
 Groups – Created by individuals
Pages – Created by Businesses
 Group – Does not give visitor statistics
Pages – Gives detailed visitor statistics according to demographics, location, etc

11. http://www.youtube.com/watch?v=mCcD4OS6SpI&feature=related
Facebook Groups Vs Pages (Contd)
This video
compares Facebook
Groups with
Facebook Pages

12.  Add your website / blog URL on the profile page
 Talk about the work you do
Integrate Business With Facebook
Can Connect in their
Environment
Gain Access to Their
Friends
Share Various Types of
Content
Stay Front & Center in
Their Mind
Business Side
of Facebook

13. Feeds to Facebook
 Unlimited Reach & Exposure
 More Credibility since Facebook is personal in nature
 Continual Updates – Viral

14. Finding Fans on Facebook
Email Existing
Friends About
the Page
Post Page
Link on
Websites,
Blogs
Tweet About
the Page

15. Facebook Marketing Strategies
Facebook Engagement Ads
 Polls
 Videos
 Branded gifts
 Event Management
 Fan Pages
 Hybrid Engagement
Facebook Pages
Facebook
Applications
http://www.youtube.com/watch?v=-wHsfeWkXvM
This video
describes the
options Facebook
Offers
Businesses/Brand
s to promote
themselves

16. Polls
Users opinion on any topic
Can reach 100 responses within 30 minutes
Results broken down by age group and gender
Honest Feedback
Real - time responses

17. Budwieser Polls
Budweiser asks consumers to help select which commercial to show during The Big
Game of Football

18. BMW Contest
 Created a contest for valuable
information about demographics
 Questions are company and
brand specific for die-hard fans
 Specialized questions and
prizes
 Participants are true fans
http://www.youtube.com/watch?v=luZH0kWpCpY

19. Videos
 Extended commercials
 No limitation on length
 Videos go viral
http://www.youtube.com/watch?v=rRcognsyqNY
http://www.youtube.com/watch?v=eLJXNFrnRGE
Adidas
Walmart
These are one of the
many ads posted on
the Facebook pages
of Adidas & Walmart

20. Videos - Pringles
 Audience reacts well to
comedy
 Videos on fan pages
have potential to go viral
 When fans “Like” the
video, the brand gets
promoted
The Pringle Ad on Facebook Page can be viewed at :
http://www.facebook.com/?ref=home#!/video/video.php?v=638597528485&ref=mf

21. Events
 Increase awareness
 Get participation

22. Fan Pages
 Drives users to their pages
 Your fans are your loyal customers

24. Some Pictures Uploaded by Fans (Starbucks)

25. This Could be Promoted  - Ask Fans to Report Fakes
Stars
&
Bucks

26. Some Pictures Uploaded by Fans (Starbucks)
People
Promoting
Other
Websites

28. Adidas Fan Page
 Ran a contest on
Facebook
 Promoted the contest
not only before it
started, but also after it
ended
 Used their page to
share the winner‟s
blogs, photos and
videos from the Adidas
party

29. Adidas “Your Area Tab” - USP
 A website like feeling
 The user is involved

30. Top 15 Facebook Pages
Source : www.allfacebook.com

31. IKEA‟s Facebook Strategy – PhotoTagging Genius
 The Swedish furniture company opens
new store in Malmo, Sweden
 Thousands of users promoted IKEA‟s
new store through Facebook
http://www.youtube.com/watch?v=0TYy_3786bo
This video describes
IKEA’s Brilliant
Facebook Strategy

32. Pizza Hut‟s Facebook Strategy – Place An Order
 Place an order while you browse on Facebook
 Creates heavy customer engagement
 Direct Sales

33. Facebook Blog Promotion
Applications

34.  Networked Blogs http://www.facebook.com/apps/application.php?id=9953271133
 On profile page or the boxes tab
 Displays your blog and any blogs you want to read
 Notes http://www.facebook.com/apps/application.php?id=2347471856
 Default application to the right of the profile
 Can add RSS feeds of you and your friends

35. Facebook
Business/Self Promotion
Applications

36.  GL Print Business Card http://www.facebook.com/apps/application.php?id=8298513388
 Create your digital business card
 Professional Profile http://www.facebook.com/apps/application.php?id=2358483321
 Creates a tab for your professional activities, contacts and other information

37. Facebook
Audio Visual
Applications

38.  PodCast Player http://www.facebook.com/apps/application.php?id=8444982535
 Share audio interviews/ company‟s podcast on your profile
 SlideShare http://www.facebook.com/apps/application.php?id=2490221586
 Connect your slideshare account to your profile

39. Facebook Top 10 Applications
MAU – Monthly Average Users
Source : www.allfacebook.com

40. Facebook Application Statistics
FarmVille
Birthday Cards
Source : www.allfacebook.com

41. Facebook Application Statistics (Contd)
Café World
Static FBML
Source : www.allfacebook.com

42. Facebook Applications - Top Developers
Source : www.allfacebook.com

43. Facebook Application Developers - Statistics
Zynga
RockYou
Source : www.allfacebook.com

44. Facebook Application Developers - Statistics
Facebook
Playfish
Source : www.allfacebook.com

45. The bagel image really stands out on the white background, and the ad copy announces
their free offer in a quick, simple way
Ad Copies

46. „Best Buy‟ Promotion Strategy
„Best Buy‟ asked Fans about their favorite vampire movies and then put them all on sale

47. Design Ads For Each Stage
Education
Engagement
Action
Awareness

48. CM Photographics – Professional Photographers
Objective
Advertise on Facebook to drive traffic to their site and acquire qualified leads
Solution
 CM Photographic could the ability to target their exact demographic which was
24 - 30 year old women
 Their Relationship status on Facebook indicated that they were engaged

49. Results
 Over 12 months, CM Photographics generated nearly $40,000 in revenue directly
from a $600 advertising investment on Facebook
 60% became qualified leads and actively expressed interest in more information
CM Photographics – Professional Photographers

50. Wisechoice.com
WiseChoice is founded to help high school students make better decisions about
choosing a four year college
Objective
With a six month deadline, WiseChoice set out to get at least 50 recent graduates
from 1,300 4-year colleges in the U.S. to complete a 20 minute survey about
life on campus
Solution
Targeting college, age and year in school, WiseChoice was able to find the
respondents they needed, even at schools as small as 600 students

51. Results
 80% of the students who came to the survey from Facebook were qualified versus
only 46% from other marketing programs
 45% of the Facebook users who started the survey completed it versus only 28%
from other marketing channels.
Wisechoice.com

52. Power of Facebook Ads

53. Power of Facebook Ads (Contd)

54. 25 Things Not Liked About Facebook (Funny)
http://www.youtube.com/watch?v=PVA047JAQsk

55. Thank You
Vivek Bhargava
CEO, Communicate2
E-Mail : v@communicate2.com
Twitter : @vivekbhargava