Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.

1. Twitter
Power
Vivek Bhargava
CEO, Communicate2
SEMPO Webinar – March 31st 2010.
Hear from the Masters of Social Media
View the Expert Presentation by registering at
http://bit.ly/bb2IRQ

2. Introduction to Social Media
 Social Media – Platform where Conversations are created
 Social Media Sites don’t write articles or posts
They don’t Upload Movies or Images
Users do all of that on its behalf
What is Social Media
 Content Created by its Audience
http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=related
The video explains
how social media is
the next revolution
in advertising

3. Introduction to Social Media (Contd)
Social Media
A category of sites that is based on user participation and user-generated content
Facebook
 More than 400 Million active users.
 More than 3.5 million events created each month
 More than 1400 people become fans of Pages every minute
Twitter
 Launched in March 2006
 By March 2008, 2800 messages sent a minute between more than 1 million users
 Largest age demographic is 35-44 yr olds

4. Introduction to Social Media (Contd)
 Different types of Social Networking Sites
 Blogs
 Membership Sites
 Photo Sites
 Microblogging

6. What is Twitter
 Send short updates to people
 Anyone who visits your profile can see all your outgoing tweets.
 Power of Twitter’s immediate feedback
 2 way communication tool
 Instant access to smart people 24X7

7. Twitter Life Cycle
Twitter

8. Reasons To Join Twitter
Follow Celebrities
Learn Ways to do Things
Tracking People
Source : 11 Reasons to Join Twitter by VivekBhargava : http://www.imediaconnection.com/content/25098.asp

9. Getting Started
 Name/Username
 The name represents you
 Its about what you are doing or what
your company or website is doing
 E-mail
 Time Zone
 One Line Bio
http://www.youtube.com/watch?v=4YGp4cWdndc
The video displays
the step-by-step
procedure to
create an account
in Twitter
The video shows
how you can
create an
attractive profile
on Twitter http://www.youtube.com/watch?v=ekFg2crjx-A

10. Getting Started (Contd)
 Change Background Image and
color
 Choosing the Right Colors –
 Text : Color of words on the
sidebar to the right
 Links : Should always be blue
 Bio Sidebar : Should always be
a light color (E.g. Grey)
 Sidebar Border : Should be a
prominent colour

11. Getting Started (Contd)
 Open multiple accounts
 Tweet about different subjects on multiple timelines
 Send your first tweet – could be anything. “Joining Twitter” is good enough
 Follow some people

12. Choosing Followers
 Focus on Quality Vs Quantity
 For mass following, follow 7000-8000 people
 For Quality followers, make a targeted search
 Use www.search.twitter.com
 Narrow your search to key people (With Photo, Profile and regular Tweeting)

13. Choosing Followers (Contd)
 Try keywords like “Guide”, “Guru”, “Expert”, etc
 Follow them
 Gain their friendship and respect
 Tell them something they don’t already know

14. Choosing Followers (Contd)
6 Strategies to reach masses –
1. Look for people you already know
2. Tweet your blog
3. Pay your followers – Give away freebies
4. Respond to requests
5. Use more social media sites to promote Twitter
6. Add Twitter name in your signatures

15. Art of Tweeting
 Don’t spam
 Give credit to those who retweet
 Follow people who follow you
The video
talks about
different types
of tweets
http://www.youtube.com/watch?v=MAkWrnzoBRw
1. Social Chit-Chat
2. Sharing of Information
3. Engage with People
The video talks
about how tweets
can be rephrased
so that readers
find them
http://www.youtube.com/watch?v=nauRgbYe4RQ
interesting

16. How to be Interesting on Twitter
 Tweets with a link
 Opinion Tweets – This is what I am thinking right now
 Mission accomplished tweets – This is what I have just done
Vivek Bhargava Speaks

17. How to be Interesting on Twitter (Contd)
 Entertainment Tweets – I’m making you laugh now
 Question Tweets – can you help me do something now
 Picture Tweets – Look at what I’ve been doing

18. Connect with Customers Through Twitter
 Most Dedicated customers – Your Followers
 Followers may want to contribute
 Give followers a sneak peek before a major release
 Viral Marketing

19. Discovering your Promoters, Fans
 Use www.tweepbeep.com to keep
track of 3 keywords
 Use www.search.twitter.com to see
whose been talking about you
 Follow people who tweet about you
 Bring them into your conversations
 Ask them questions that require their
help

20. http://www.youtube.com/watch?v=uRFJUayy-rI
The video gives
insights into
Dell’s Social
Media Strategy

21. Companies Using Twitter

22. Problem
Need for faster and more personal ways to connect with soda drinkers, other
than toll free numbers
Using Twitter
The Team starts using Twitter in January 2009 to listen to and talk with
consumers. (The brand twitters as @Pepsi; the corporation twitters as
@PepsiCo.)
They are able to reach new audiences
Brand Managers respond to negative tweets quickly
Case study theme

23. Result
 Asking questions works well
It generates a lot of Chatter
Tracks the number of followers
Rates tweet sentiments on a scale from positive to negative

24. Oprah Winfrey on Twitter
 In March 2009, Twitter had more than 14
million unique visitors, compared to eight
million visitors in February 2009
 Twitter gets an endorsement from Oprah
 Largest influx of women of a certain age
group into the service in one day
http://www.youtube.com/watch?v=IU1NvKtySRE
The video is an
extract from
The Oprah
Winfrey Show -
Twitter episode
Oprah has more than 3 Million
Followers

25. Shahrukh Khan on Twitter
 Reaching out to common man
 Brand Shahrukh Khan touches every Desktop
 People need to know what the star is doing
http://www.youtube.com/watch?v=Yuuut8TiL500
The video gives
statistics on the
number of followers
and the rate at
which they grew in
a couple of hours

26. Twitter Celebrity Statistics
Number of Followers
Shahrukh Khan
Guy Kawasaki

27. Twitter Celebrity Statistics
Number of Followers
Gul Panag
Ashton Kutcher

28. Twitter Celebrity Statistics
Number of Followers
Dalai Lama
Preity Zinta

29. Twitter Celebrity Statistics
Tweet Volume
Shahrukh Khan
Guy Kawasaki

30. Twitter Celebrity Statistics
Tweet Volume
Gul Panag
Ashton Kutcher

31. Twitter Celebrity Statistics
Tweet Volume
Dalai Lama
Preity Zinta

32. Twitter Celebrity Statistics
Top Subject Representation
Shahrukh Khan Guy Kawasaki
Preity Zinta
Ashton Kutcher

33. Twitter Celebrity Statistics
Followers by Gender
Shahrukh Khan Guy Kawasaki
Gul Panag Ashton Kutcher

34. Twitter Celebrity Statistics
Followers by Gender
Dalai Lama
Preity Zinta

35. Twitter Uses
 Promote Blogs Online – Send feeds to Twitter
 Post big ideas for your followers
 Increase Sales
 Tweet about special offers (Not more than once a week)
 Make the offers really special
 Keep the offers targeted

36. Twitter Terminology
Replies
 Embedding “@twitterusername” in a tweet sends a “reply” to that person,
even if you aren’t following him
Vivek Bhargava - Replies

37. Twitter Terminology (Contd)
Direct Messages
 Used for a private conversation.
 Can be viewed only by the person you sent it to
Retweet
 When you see an interesting tweet from someone you are following,
forward the tweet to your followers.
Vivek Bhargava - Retweets

38. Twitter Terminology (Contd)
Hash Tags
 Adds tweets to a category
 Searches on that hash tag may show your tweet
#

39. Twitter Lists
 Organize users into groups/lists
 Users need not be followed in order to add them to a list

40. Checking Your List Stats
 The first tab displays the lists that currently list you as a member
The second tab displays lists you may have created

41. The List Page
 You can edit the list name as well as delete the list entirely

42. Twitter Feed Management Applications

43. TwitterFeed
 Connect feed to social
networking channels
Hootsuite
 Allows you to schedule and
update status on social media
sites
 Manage feeds

44. RSS to Twitter
 Send feeds to twitter
 Dashboard to track your clicks

45. Twitter Search and Categorization
Applications

46. Twellow
 Tracks conversations on twitter and places the Twitteres behind them into
various categories
Clubs tweets into categories

47. TweetDeck
 Allows you to group tweets and followers according to subject

48. Twitter Analytics
Applications

49. TweetBeep
 Sends regular alerts whenever a keyword is used on Twitter

50. TwitterCounter
 Statistics of followers, following, and daily tweets
 Compare growth of multiple twitter accounts

51. TwitterAnalyzer
 Statistics chart about you and your friends behavior on Twitter
 See online followers

52. Tweetstats
 Statistics including tweets per hour, per month and reply statistics

53. Vivek Bhargava
CEO, Communicate2
E-Mail : v@communicate2.com
Twitter : @vivekbhargava
SEMPO Webinar – March 31st 2010. Hear from the Masters of Social Media
View the Expert Presentation by registering at http://bit.ly/bb2IRQ