Talk on mobile user experience, understand human psychology
The session will cover the following :-
Learnings from Cognitive Sciences, Psychology, Game Mechanics for patterns of engagement
How and when to apply patterns of engagement while building apps
Core Android development techniques to use
Examples and Demos of apps that use this engagement techniques and how it helps them
3. "With Android, people were not
responding emotionally, they
weren't forming emotional
relationships with the product.
They needed it, but they didn't
necessarily love it.“
http://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/
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14. • decision making
• paradox of choice
• cognitive load
choice
reputation
motivation
attention
habit
15. • decision making
• paradox of choice
• cognitive load
reputation
motivation
attention
habit
choice
16. decision making
best possible decision, least possible effort
two minds of decisions – Gut and Head
How to design interactions that assist users
in making best decisions in limited time
choice
19. paradox of choice
the dopamine effect
lesser choices, better decisions
How to make dopamine part of the brain
happy, and still allow people to make better
choices
choice
21. • decision making
• paradox of choice
• cognitive load
choice
reputation
motivation
attention
habit
22. cognitive load
emotional brain kicks in
mental shortcuts
How to reduce the load on the user’s brain
and make the application experience easy
choice
37. extrinsic
How do I give positive motivation to
my users ?
aversion to failure
social feedback
motivation
38. Economist.com subscription – US $59.00
One-year subscription to Economist.com.
Print subscription – US $125.00
One-year subscription to the print edition of The
Economist.
Print & web subscription – US $125.00
One-year subscription to the print edition of The
Economist and online access to all articles from The
Economist since 1997.
extrinsic
motivation
39. Economist.com subscription – US $59.00
One-year subscription to Economist.com.
Print subscription – US $125.00
One-year subscription to the print edition of The
Economist.
Print & web subscription – US $125.00
One-year subscription to the print edition of The
Economist and online access to all articles from The
Economist since 1997.
extrinsic
motivation
52. expectations
exploit the shortcut
decrease stress, increase joy
How to allow the user interactions for
the mobile app utilize the already
existing knowledge of the user
habit
54. good vs. bad
What incentives you can integrate
inside your app to create positive
habits for the user ?
create new habits
punish for bad, award the good
habit
60. ~Build apps with Soul~
All images used in presentation belong to their respective owners
Thanks
Notes de l'éditeur
Don’t underestimate the power of watching someone else do something. If you want to influence someone’s behavior, then show someone else doing the same task.
There is research that shows that stories create images in the mind that may also trigger mirror neurons. Stories are powerful.
Imitation includes Empathy