3. Content
• History of Aviation Industry in India
• Private players in India
• Pricing strategy
4. Aviation Industry
One of the fastest growing Industry in the world.
Origin of Indian Aviation Industry can be traced
back to the year 1912.
India has the private airlines as its key player.
75 % of the market share owned by private
player.
5. Contd……
• Main Player in the aviation Industry---
Jet airways
Indigo
Kingfisher
Spice jet
Air India
6. Price
The Price segments that kingfisher targets in
the higher income group as well as the upper
middle class background.
Some of the services offered by kingfisher do
emphasis on their policy to target those
segments which are willing to pay for luxury.
7. Kingfisher Airlines being a premium airline
adopt a premium pricing strategy.
Kingfisher Red its low fare arm adopts a low
fare pricing.
Also they are deciding price as per fuel rate
and dollar rate.