Vivian Bankole conducted research into how Twitter has impacted news consumption. She broke her research questions down into how accessible Twitter is compared to traditional news sources, how different demographics use Twitter, why people use Twitter, what types of news are shared on Twitter, and how Twitter has changed how we view news. Vivian used questionnaires, a focus group, an experiment posting different types of news on Twitter, and an interview as primary research methods. Her research found that Twitter is more accessible to younger demographics and that people are more engaged with celebrity and gossip news shared on Twitter rather than political news. However, her research methods were limited and targeting only certain demographics could have provided more comprehensive conclusions.

1. HOW HAS THE DEVELOPMENT OF TWITTER
IMPACTED THE NEWS?
Vivian Bankole

2. INTRODUCTION & SUB QUESTIONS
• 1. Is Twitter more accessible than the news (TV, Website, radio and newspapers)?
• 2. How different demographics use Twitter
• 3. Why do people use twitter, Personal or business factors?
• 4. What kind of news is Twitter used for, do people use different formats for different types of news?
• 5. How has twitter changed how we view the news, has Twitter made news more trivial and instant?
I broke down my questions into these sub questions because Twitter has definitely had an impact on the news and the ways its broadcasted.
What I wanted to find out is whether it has a positive or negative affect on how news is consumed and whether or not specific types of news
are more popular with Twitter… for example whether celebrity news is more talked about than national or international news, s o does Twitter
therefore alter the type of news that people are interested in? This is what I wanted to find out.
I have carried out a research into how Twitter has affected the media particularly looking at the news and how people receive it. After doing
primary and secondary research I have come to the conclusion that Twitter has influenced the news a great deal. Some may say it was a more
positive effect however others may argue that it is merely used for celebrity news and that it does not sufficiently spread o ther news such as
political or regional news.
I gathered information from different demographics using four methods of primary research and secondary research also to find out how
people think Twitter has influenced the news. I also gathered information on what type of demographics use Twitter, why they may or may not
use it and what they use it for.
Definition:
„Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending
short text messages 140 characters in length, called "tweets", to your friends, or "followers .”’ Source-1
140 characters is extremely useful for people who just want to post something quickly or perhaps just post a link leading to a
another website. The 140 character limit helps to keep tweets short and concise which is what makes tweets so digestible for people.

3. METHODS EXPLAINED -MY QUESTIONNAIRE
My Questionnaire consisted of 6 questions. My aim was to keep it as short and concise as possible, so that my question diffe rent
drift away from what I was trying to find out.. There were some things that worked with my questionnaire for example -
Demographics:
• Age brackets were not to large or too small. I also ensured that people did not fall in a position where they could potential ly
be in two age groups e.g. 18-24, 25-34.
• As expected I included a gender tick box
• I then asked the initial question of whether the individual consumes news. This is important as some people may not even
consume the news so it would be pointless them filling out the questionnaire. Even though some very few people don‟t like
to consume the news it is still an important part of data as it they would fall into the group of people who do not consume
news at all.
• I also asked some „why‟ questions which gave people the opportunity to explain why they had chosen what they did, which
would help me when trying to explain whether Twitter has had an impact on news.
• I distributed my questionnaires in hard copy. I decided that I would give them out to people and get them to fill it out
immediately so I could have them back immediately.
However there were some issues with my questionnaire for example :
• Some of my questions not being worded properly so therefore people answered more questions then they should
have, making the questionnaire seem long and tedious. For example „what types of news you listen to?‟
• The actual length of the question went on to two pages so some people became reluctant to complete the question towards
the end.
• Only 30 people completed it.
• I perhaps should have posted my questionnaire online as well to have got more responses.
When creating my questionnaire I tried to avoid being subjective in my questions or appearing biased. I tried to word the que stions
in such a way that it was allowing the participant to answer freely without being under the influence of being forced to answ er a
question in a certain way. One of my better worded questions was question 6 „Do you think that twitter is directed at one typ e of
news for example „celebrity news‟?

4. MY EXPERIMENT
When doing my experiment I encountered some issues, for example I only had a certain amount of
followers on twitter (48) so I tried to make the most of it.
When starting my experiment I first tweeted information regarding David Cameron and politics, after
two minutes I had received my first message within that same minute I received another tweet. The
tweet said reference (2) „OMG why?‟ Very few people showed interest in my tweet and it didn‟t
appear to spread very far.
A few days later I tweeted some false celebrity news, I said that Beyonce was pregnant again and I
even added an image to it. Within seconds I had two people respond to my tweet sharing their
thoughts on the issue. This information then became a trending topic among the people involved.
This spread faster than the first piece of news I placed on twitter and was clearly more interesting to
people.
This method helped me to find an answer to question three, „what type of news is Twitter used for?‟
People definitely seemed more interested in the celebrity gossip rather than the news about
politics, as results in other research helped me to conclude this.
In order to have made my experiment more solid I perhaps could have gained more „followers‟ and
then re done the experiment to have gained a better response or perhaps I could have done the
experiment more than once so that it would have been more data to analyse.

5. FOCUS GROUP
My focus group was a more in depth and specific method. My questions were worded so that the
participants had the opportunity to explain their answers in detail.
• At the start of my focus group before I asked any questions I collated the demographics of all the
people involved. I centred it on teenagers aged 17 and 18 as I mentioned before it was interesting
and also useful to hear what different things they had to say. Traditionally 17 to 18 years were not
interested in news and however ever since the birth of twitter more 17 and 18 year olds have shown
an interest in news.
• My focus group worked relatively well everyone (7 people) participated as much as they could.
The only issue I may say I had with my focus group was that it was quite short which made it hard
when gathering my findings.
• I ensured that everyone was involved at all times even for the person who did not have a twitter
account. I stayed objective and didn‟t say much other than asking the question or asking the
participant to elaborate on their answer.
• I feel that questions were answered well and that people justified their answers to some degree.
Other participants answered their questions but did not give much of a reason as to „why‟ which
didn‟t help me when trying to conclude my answers.

6. MY INTERVIEW
As my fourth piece of primary research I did an interview with a Twitter user. In order to gain the
most from my interview I had to find some who used Twitter for more than one purpose.
I asked a woman aged 22 who runs her own company and uses Twitter as a way of promoting and
advertising her company. She also uses Twitter for her own personal reasons. I asked
questions such as reference (4) „ Do you think Twitter has had a positive or negative effect on
the news?‟ and reference (4) „ Do you think Twitter is a useful source of broadcasting news?‟
My interview helped me as it added depth to my other primary research methods and helped me in
answering and concluding my questions.
• One issue I may say I had with my interview was that it was short and perhaps could have been
a bit longer to have given me more material to work with.
• If I had more time I perhaps would have done another interview with someone who was totally
against Twitter to have an opposing side to the question therefore giving me more to work with.
After completing all of the primary methods I was able to start working out my findings and looking
how and whether twitter had impacted the news in a positive or negative way and what type of
people consume the news.

7. IS TWITTER MORE ACCESSIBLE THAN TRADITIONAL SOURCES OF
THE NEWS (TV, WEBSITE, RADIO AND NEWSPAPERS)?
I linked this question to two of my primary research methods; my Focus group and to my questionnaire. My interview also helpe d me to
answer this question.
In order for me to be able to find out whether Twitter is more accessible than other news sources I first had to find out whe ther people
consume the news or not. I did that by asking reference (1) „Do you listen to the news?‟. Although in this case more people consume the
news as opposed to those who didn‟t I found from asking peoples age that it was mostly people within the age bracket of 36 -45 and up
who consumed the news. (14 out of the 30 people that completed my questionnaire stated that they were in this age bracket of 36-45)
This result did not surprise me as males and females of a younger generation traditionally do not consume the news on such a large
scale in comparison to people of an older age bracket.
In my focus group I used males and females with demographical age of 17-18 so it was more subjective to one age bracket. I chose to
ask to males and females of this age bracket because they are known to be heavy Twitter users. I started my focus group by as king the
key question reference (3) „Do you have a Twitter account?‟ 6 out of the 7 people involved answered „yes‟. I then went on to ask
reference (3) „what do you use your Twitter account for and why?‟ Five of the participants answered „to follow celebrities‟ and find out
what is the latest bit of „news‟. Most of them then went on to explain that Twitter was more direct and more immediate theref ore more
accessible for them. Twitter is very much a modern and advanced way of gaining information and news. Many teenagers are likel y to
consume the news through Twitter not only because it is easy to access but also because it is seen as more of a modern thing within the
younger generation. It is almost like teens are following the trend as Twitter is currently the „in‟ thing.
In my interview I asked my interviewee reference (4) „do you think Twitter is more accessible than other types of news?‟ of which she
replied „yes‟. She then went on to discuss how „ Twitter is more accessible as you can access it from a computer or a phone o r other
electrical devices and it is limited down to 140 characters making it more portable thus more accessible‟ This potentially me ans that
people can comment or write or tweet whatever it is they want to and keep it short and concise. In the world of today where e verything is
so fast pace this is ideal for a person who is perhaps extremely busy and may just want to tweet a piece of news they have ju st found out
or look for whatever may be trending at that moment in time. Source 2 highlights Twitter‟s useful access points as it states that “Twitter is
accessible through all types of media‟s and devices such as mobile phones, iPads, and other computer devices. Certain internet
providers such as Firefox have created direct links to twitter for example „Twitterfox‟ will allow you to compose and post a tweet without
even having to log into your twitter account.” As my interviewee also mentioned that it is Twitters high profile access points that draw you
to it.
Because I failed to use people of the older generation in focus group it is very much directed at teenagers. So therefore I c annot
conclude that Twitter is more accessible over the general population however I can conclude that it is more accessible amongs t
teenagers and the younger generation. This is an expected result as I directed my focus group at males and females aged 17 -18, so my
focus group in this sense could be seen as subjective. Had I perhaps asked people of an older aged group I would have had a w ider
range of answers to work with.

8. IS TWITTER MORE ACCESSIBLE THAN THE NEWS (TV, WEBSITE, RADIO AND
NEWSPAPERS)? CONTINUED…. INFORMATION FROM MY QUESTIONNAIRE AND FOCUS
GROUP.

9. HOW DO DIFFERENT DEMOGRAPHICS USE
TWITTER?
This information was crucial for me in terms of looking at demographics. My two primary research methods, my focus group an d my questionnaire
helped me to collate the participants demographics.
In my questionnaire the very first question I asked was reference (1) „How old are you?‟. I made sure the age brackets were evenly spread out and
that no one person would find themselves ticking two boxes. My next question was reference (1) „Male? Female?‟ . By collating this data it
helped me to narrow down which type of people used twitter.
In my focus group before I started to ask my questions I first went round and gathered everyone‟s gender and age. Of course m y focus group was
more restricted to an age bracket of 17-18 , so in this case it was a matter of picking either or. Out of the 7 people two were male and 5 were
females. However only two people were 17, where as five people were 18.
Source 8 from my secondary research also makes reference to how different demographics use twitter. It explains how in 2010 reference to
secondary research „52% of the users were women and 48% of users were men‟ this clearly shows that women used Twitter more than males.
This may be because more women may have had more time then men for example perhaps a woman who is at home whilst her husband goes
to work is more likely to find a past time such as Twitter. Or even among teenagers- males are more likely to perhaps be more interested in
playing game consoles or out playing football. These result were taken in 2010 so since then this figures are likely to have changed and it may
well be that males are more of Twitter users than females. I took these results off a blog site and as blog sites can be writ ten by anyone these
figures may not be 100% true. Having said this when I did my focus group there were two males both of which had a Twitter acc ount and 5
girls, of which 4 had a Twitter account. If I had perhaps used an even amount of males and females I perhaps would have been able to back up
these statistics with the information gained from my focus group.
Knowing that Twitter was more popular among the younger generation I perhaps should have directed my focus group at a differe nt age bracket. In
doing so my focus group seems to be bias as I already gathered information from my questionnaire that Twitter was more popula r within the
younger generation. People of the older generation are more likely to consume the news purely because of interest rates, wher eas people of
the younger generation are not as likely to consume news that is not of interest to them. Demographics is essential to resear ch and for my
particular topic age was a major factor. Being that news is a general thing as it reaches out to people of ages my focus poin t was trying to find
how people preferred to consume the news. Knowing that teenagers are traditionally not major news consumers I should have t aken this into
account when looking for participants to be in focus groups. As Twitter is more common within the younger generation I was aw are I would
receive a lot of my responses from the younger generation in my experiment. So I should perhaps have focused my focus group m ore on
people in the age bracket of 34-45.

10. HOW DIFFERENT DEMOGRAPHICS USE TWITTER?
CONTINUED…SOURCES FROM MY FOCUS GROUP
Demographics: Age
2 people aged 17
5 people aged 18

11. WHY DO PEOPLE USE TWITTER, PERSONAL OR BUSINESS
FACTORS?
It was important to look at a number of methods and sources and data gathered for this question as many different people use Twitter for many different things.
From my secondary research I found that reference to secondary research Source 3 states that Twitter „is used for not only personal but also business
purposes‟. The source then goes on to say that „Twitter is just as useful for personal purposes as it is for business purpose s‟ This source was taken
from a blogging site clearly in favour of the use of Twitter which makes me question its reliability. The source tends to be a bit biased as it does NOT
look at the disadvantages (if any) of use using twitter for personal and business reasons. Information that is posted on blog sites are questionable as
they tend to be one extreme or the other. It is either some in favour of Twitter or some who is against the hole idea of Twit ter. “It also useful for business
purposes as it can help companies expand by gaining costumers by encouraging costumers to follow them. It also allows them to keep a watchful eye of
their competitors and keep an eye on the market as well. Being that twitter is free of charge many businesses may even now fe el obliged to joining as
many people use Twitter, so they are some what branding themselves for free on one of the most used websites in the world. It can almost be seen
as imperative for a major business‟ image to join Twitter” The source depicts all the great things that having Twitter for your business can provide but it
doesn't highlight any negative points. Thus can be deemed unreliable.
During my focus group I asked the participants reference (3) „what for you use your Twitter account for and why?‟ they all answered that it was for personal
reasons rather than business. 4 out of 6 of them claimed that they use it mostly to see what celebrities are doing and to rea d all the latest celebrity
gossip. Once again I cannot come to much of a conclusion as I directed my focus group at one age bracket, it may well have be en that perhaps people in
an older age bracket used it for business reasons only or for both personal and business purposes.
My experiment helped me to conclude this answer however as I posted some political information on Twitter which would affect everyone stating that reference
„David Cameron is adding VAT to hot food sold in stores‟ after minutes of waiting for some kind of a response the first perso n retweeted my message
seconds later another person asked whether reference (2) „does this include Greggs?‟ days later I posted a tweet stating that reference (2) „Beyonce is
pregnant AGAIN!‟ within seconds people were messaging and retweeting the comment. This implies that celebrity news was clearl y of more interest than
political news, having said this that may be down to the type of people that I am following on Twitter as a lot of the people I am following are teenagers
who perhaps would not find this piece of news exciting.
This showed me that celebrity news travels faster on Twitter as opposed to political information that may affect us. From the information I gathered people are
more likely to use Twitter for more personal reasons. Although they still want to be informed they are very much phased by ce lebrity news. Source 4 “As
well as the social and business aspect of Twitter it is also a good tool for international breaking news. Following the link above it was stated that after the
violet terrorist attacks that took place in Mumbai last year tweets were posted on the site within minutes of the first shots being fired.” Although this
source is discussing how international news spreads on Twitter it can also be linked to this question. International news can be seen as „business‟ as it
was from tweets and trending topics that news cooperation's where made aware of the attacks and it was from there they starte d to be shown on TV and
aired through the radio. The two sources documented above tells me that Twitter is used just as much as it is for personal re asons as it is for business
reasons. One main reason why it may be so popular for personal and business reasons is because it is immediate, news travels within seconds across
the world. This can be useful providing it is used in the right way.

12. WHAT KIND OF NEWS IS TWITTER USED FOR, DO PEOPLE
USE DIFFERENT FORMATS FOR DIFFERENT TYPES OF
NEWS?
My questionnaire in particular focused greatly on this question. My experiment also helped to bring this question to a
conclusion. My interview also helped me when answering this question.
In my questionnaire I asked the question reference (1) „Which of these do you prefer to use as your source of news?‟ I
repeated this question four times each time stating the different types of news e.g. TV, radio, Online, Newspapers. I also
gave the participant the opportunity to answer why so that I can see why people might prefer different formats of news.
16 out of 30 people stated that they liked to use Twitter as their source of news for „TV & Showbiz‟, whilst 13 out of
people stated that they liked to use TV for watching international and national news. This was perhaps one of the more
well thought out questions in terms that people could answer what type of news they used for what and I seem to have
received a fair response. Many of the people who chose Twitter as their preferred format stated that they preferred it
because as opposed to Newspapers it was free and TVs because its not immediate.
My experiment on Twitter showed me that people are inclined to respond to a tweet about a celebrity or gossip. I can tell th is
from the response I received when I posted information about Beyonce being pregnant again. This told me that majority
of people use Twitter for celebrity news, this however does not go to say that these people do not use other formats of
news for different types of news.
In my interview I asked the interviewee reference (4) „ Do you think twitter is used for more for celebrity news?‟ She replied
„Twitter is a useful tool for news, and it is more centred around what type of people and companies you are centred
around. So if you only have celebrities and magazine companies surrounding you are likely to only be exposed to
celebrity news. Whereas if you had big news cooperation‟s and newspapers following you are more likely to be exposed
to other types of news.‟ This suggests to me that on Twitter it is a situation where „ you are the company you keep‟ and
that if you associate yourself with the people that post news about celebrities you are narrowing yourself to one type of
news however if you follow bigger news cooperation's such as the BBS, ITV,CNN etc you are not narrowing yourself to
celebrity news but you are broadening the type of news that appears on your timeline.

13. WHAT KIND OF NEWS IS TWITTER USED FOR, DO PEOPLE USE
DIFFERENT FORMATS FOR DIFFERENT TYPES OF NEWS? CONTINUED…
SOURCE FROM MY QUESTIONNAIRE

14. HOW HAS TWITTER CHANGED HOW WE VIEW THE
NEWS, HAS TWITTER MADE NEWS MORE TRIVIAL AND
INSTANT?
My focus group questions helped me to focus on this question as it was more a matter of opinion and what people thought. It
helped to hear peoples opinions and thoughts.
Reference (3) „Do you think you think Twitter is a reliable source for news?‟ Everyone gave me the same response stating that it
depended on who posted the information. They then went on to explain that it would have to be a company or the person
themselves posting the news. One of them went on to say that they found that Twitter wasn't so reliable as people just
retweeted what they saw without actually finding out whether the information was true. For example in my experiment when
people retweeted that Beyonce was pregnant without actually finding out whether it was true or not. This participant also went
on to explain that it wasn‟t such a good thing that news was so instant as people knew about news before they knew whether
it was true or not. This statement tells me that twitter has changed how news is viewed and in his opinion it wasn‟t a positi ve
change. Source 1 “A person who has remained anonymous said that „Twitter is a catastrophic mess as it was enabling these
youths to arrange meeting times and places for them to wreck the beautiful city that we live in. They arrange where to meet
and within minutes everyone knows where to go. Surely something can be done to stop these people from encouraging the
riots through twitter” This person is in no doubt against the way that Twitter works and its ability to pass information on so
quickly. In this particular case Twitter was being used in a negative way, and the „instant‟ factor that to some is so
amazing, to others is „catastrophic mess‟.
Question 6 on my questionnaire helped me to answer the second part of this question as the question says reference (1) „Do you
think that specific socials media such as Twitter are directed at specific types of news?‟ unfortunately I only received 12
response as many people thought my questionnaire was too long so they didn‟t all answer the last question. From the 12
responses that I received 3 out of 12 of my responses stated that Twitter is more focused on celebrity news making other
news seem less important and less talked about. These comments suggest that Twitter has made OTHER news that isn‟t
celebrity related seem trivial as it is very much centred around celebrity news and information.
Source 4 from my secondary research has states how news from a different country travelled around the world within minutes. The
source also highlights how Twitter has over 6 million users and that Twitter can therefore potentially act as a forum for peo ple
where they can discuss and share news. The source leans more to positive side of Twitters „instant‟ factor, as within the fir st
few minutes of shots being fired it had already been posted on Twitter and had become a trending topic.

15. HOW HAS TWITTER CHANGED HOW WE VIEW THE NEWS, HAS TWITTER MADE
NEWS MORE TRIVIAL AND INSTANT? CONTINUED…. SOURCE S FROM
SECONDARY RESEARCH: SOURCE 10
Source 10 Above are two diagrams that were taken from the Ross Dawson blog. The first image shows how news was broadcasted before the birth of Twitter.
Along the bottom there also times of how long it took to broadcast news.
The second image illustrates how the arrival of twitter has affected the time in which it takes to transport news around the world. As you can see from the image
it takes less than 30 minutes for news to travel around the world on Twitter. You can see from these images that Twitter has had a positive effect how fast news
is spread around the world and has made it more instant but does this make other methods of broadcasting news seem more trivial? Being that Twitter is very
immediate in terms of spreading news other forms of news such as TV, Radio, Newspapers and Online can appear trivial. The image above shows that it would
take at least 2 hours for any type of news to go Online followed by a Radio broadcast at 3 hours, TV at just over 3 hours and lastly Newspapers at 8 hours. As I
mentioned before we are living in a world where everything is done at a fast pace and when people want to find out information they want to do so as soon as
possible and therefore will go to where they can get it first. For many people that is Twitter. Having said this after the arrival of Twitter, TV, Radio, Online, and
the press have improved there delivery times as illustrated in the second image. This tells me that the birth of Twitter may have raised the stakes in terms of
delivery times.

16. CONCLUSION
Concluding all my findings....
From all my research and findings I have come to the conclusion that Twitter is clearly more accessible than any other form o f
news. I can say this because Twitter can be accessed from anywhere in the world. People can access Twitter through various
electrical devices. Twitter is limited to 140 characters ,making portable and digestible. Therefore making it more accessibl e.
Being that we are in a world of technology twitter is clearly the modern way spreading news. However this does go to say that
twitter is only used for celebrity news, as my interviewee states reference (4) „it depends on the type of people you have
surrounding you‟ it may well be that the people who I asked had celebrities and magazine companies following them thus they
were surrounded my one type of news. A way to perhaps avoid this is to have a good balance of celebrity and
international/national news.
Demographics certainly had an affect on what type of people used Twitter. I found that not many people over the age of 46+ us ed
twitter that it was more a thing of the younger generation. Being that twitter is a modern thing it is most likely to be comm on
around people aged between 18 and 46. Twitter has not necessarily made any particular news seem trivial but as Twitter is
international, it can perhaps make a bit of news seem less significant than other news as a specific topic may be trending
faster or more than other topics, however Twitter does not intentionally make a piece of news seem unimportant.
I also found that depending on who is using the Twitter account Twitter can be used for personal or business reasons. As comp any
such as the BBC and ITV have Twitter accounts just like regular people and it just depends on your intended purpose. For
example my interviewee who runs a major part of her business on there but still uses Twitter for personal references.
Judging from my findings people seem to be leaning more towards the positive effects of Twitter, it may seem that although a large
part of Twitter is celebrity and gossip based, Twitter still has its positive impacts on the news, for example being able to share
news within minutes of the event happening. This is an extremely useful tool as in our world today being that everything is s o
modern and instant people want to consume their news as quickly and as fast as possible. What a better place to do this than
on Twitter?
The development of Twitter has impacted the news in a positive way as it has made news more instant, and more accessible and
more easier to digest among the younger generation and perhaps in the near future among the older generation too.

17. BIBLIOGRAPHY/ WEBOGRAPHY
• Source 1- author unknown 2012, twitter explained, online, available from http://tweeternet.com/ accessed on 23.04.12
• Source 2- author unknown 2012, twitter explained, online available from http://tweeternet.com/#explained accessed on
17.05.12
• Source 8- Aden Hepburn 2010, digital buzz blog, online, available from http://www.digitalbuzzblog.com/infographic-facebook-
vs-twitter-demographics-2010-2011/ accessed on the 17.05.12
• Source 3- author unknown 2012, twitter explained, online, available from http://tweeternet.com/#usefulness accessed on
17.05.12
• Source 4- Claudine Beaumount 2008, the telegraph, online, available from
http://www.telegraph.co.uk/news/worldnews/asia/india/3530640/Mumbai-attacks-Twitter-and-Flickr-used-to-break-news-Bombay-
India.html accessed on 17.05.12
• Source 1- author unknown, twitter explained, online available from http://tweeternet.com/ accessed 17.05.12
• Source 10- Ross Dawson, trends in the living networks, online available from
http://rossdawsonblog.com/weblog/archives/2009/08/twitters_impact.html accessed 17.05.12
• Bar charts, pie charts taken from my primary research.
• Reference (1) Questionnaire
(2) Experiment
(3) Focus group
(4) Interview

18. THANK YOU