This document discusses how small businesses can use Web 2.0 tools like Facebook, YouTube, blogging, and Twitter to connect with others. It addresses common concerns about finding time and trusting online connections. While Web 2.0 used to seem complex, tools now make it easier to search, connect, and share presence online. When used for building community linkages rather than isolation, Web 2.0 becomes powerful for real-world relationships.
38. “What could have become isolating is becoming a powerful tool
for real-world transformation and relationship.”
Wendy Farmer-O’Neil
39. Made by Viv McWaters
for Deakin University, Faculty of Business & Law, Geelong
8 April 2009
www.vivmcwaters.com.au
www.facilitatingwithconfidence.com
www.winkipod.com.au
Twitter: vivmcw
Skype vivmcwaters
Photos on slides 1, 5, 7, 8, 19, 20, 21, 22, 36 from iStockphoto
www.istockphoto.com
All other photos belong to the author
Notes de l'éditeur
Dinner at Yvonne’s - story of how I came to be giving this talk
About me - I’m a facilitator
Tangle of butcher’s paper, pens and group ideas
Live at bells Beach, with my mountain-bike riding scientist husband and dog, Comet.
To relax I enjoy the natural environment - especially birdwatching
And I blog
Rediscovering my inner writer
New language - steep learning curve
Story about SARS - influence of web 2.0 even before I knew anything about it
To understand web 2 need to revisit ancient history - web 1.0
Web 1.0 was characterised by control
And was corporate - and somewhat boring
Rise of the ‘enthusiastic amateur’
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Connecting to people and ideas
Networking
Private, client-based social networking
Finding stuff
Remaining current
Marketing - presence
On-line CV
Personal brand
Where do you start?
beginner slopes - use a guide
How do I find the time?
I don’t find time - I make time
Understanding the language
Rather talk to real people?
Who do you trust?
we20
Bushfire support
Raising funds
Meeting people through web 2.0
Meeting in person and collaborating/partnering