Day to day digital marketing strategy has to be changed. SEO play a huge role in Digital Marketing, It's also changed based on google algorithm. I have to gave some few tips for advanced seo techniques and strategies.

2. “SEO is the activity of optimizing Web pages or
whole sites in order to make them more search
engine friendly, thus getting higher positions in
search results. “

3.  On-page
Optimization
 Off-Page Optimization

4. Basic factors for On-Page-SEO
 Title
 Meta Description
 Meta Tags(Keywords)
 Content of the website
 Image Optimization
 URL Navigation
 Site map generation(Google Analytics and
Google Web master tools)

5.  Major
functioning of Off-Page SEO is
 Increasing Link Building and Link popularity
and Social sharing's.
1.
2.
3.
4.
5.
6.
Link: Quality
Link: Quantity
Trust: Authority
Trust: Piracy
Social: Connections & Interactions
Personalization: Country & Locality

7.  Linkso
o
o
Effective inbound and outbound links.
Using effective anchor keywords.
URL navigation for website
 Content

Everything is changeable in digital marketing , but
content only play a vital role.
 Social

Media
Social Media play a huge role of promoting a
website. Ex: Google +, Facebook
, Twitter, Pinterest ,etc…

8. Content marketing is a marketing technique of creating and
distributing relevant and valuable content to attract, acquire, and
engage a clearly defined and understood target audience – with the
objective of driving profitable customer action.
“Content only play a vital role in Digital Marketing, Without quality content nothing
is possible”

9. Mobile technology play a huge role in online marketing. Designing a new websites
are compatible with mobile technology. And also millions of applications
everyday created for mobile technology. Because of it’s development and
importance.

10. “Strong Brand is playing an important role in SEO. Building a
brand popularity may helps in some critical issues.”

11. 

Social media now doing an important role in SEO. Especially Google+ .
Social sharing has to be creating a more audience and promoting a
products brands. Search engines calculating social sharing for website
quality.
Social networking sites Facebook, Google+, Twitter, LinkedIn, Pinterest
and etc. Everything play a huge role in website promotion in online.

12. PPC has Increasing
visitors ,Promoting
products and also
ROI.