Workshop (c) Andre Matarazzo. Digital marketing 2010
1. creative leap
October 2010
Thursday, November 11, 2010
2. !
It’s about creativity
Thursday, November 11, 2010
3. Who?
Edward de Bono
1967
Thursday, November 11, 2010
4. Standard thinking
problem
How to create a faster hair
straightener?
problem
Thursday, November 11, 2010
5. Standard thinking
problem
We can build larger pads
problem
Thursday, November 11, 2010
6. Standard thinking
problem
We can raise the temperature
problem
Thursday, November 11, 2010
7. Standard thinking
problem
We can change the material to
teflon
problem
Thursday, November 11, 2010
8. Standard thinking = Vertical thinking
problem
problem
It will slide too fast. How to
problem
get more grip onto the pads?
solution
Thursday, November 11, 2010
9. Standard thinking = Vertical thinking
problem
problem
problem
solution
Thursday, November 11, 2010
10. Standard thinking = Vertical thinking
problem
solution
Thursday, November 11, 2010
11. Lateral thinking what gave rise to the problem
what gave rise to the problem
Women live in a hurry these
daysreformulate the problem
solution
best possible solution
Thursday, November 11, 2010
12. Lateral thinking what gave rise to the problem
what gave rise to the problem
Women don’t want to have
curly hair the problem
reformulate
solution
best possible solution
Thursday, November 11, 2010
13. Lateral thinking what gave rise to the problem
what gave rise to the problem
Women have curly hair
reformulate the problem
solution
best possible solution
Thursday, November 11, 2010
14. Lateral thinking what gave rise to the problem
reformulate the problem
what gave rise to the problem
Women live in a hurry these days
solution
reformulate the problem
Can we put the hair straightener into the
car somehow?
best possible solution
Thursday, November 11, 2010
15. Lateral thinking what gave rise to the problem
reformulate the problem
what gave rise to the problem
Women have curly hair
solution
reformulate the problem
Can we change the follicle so that it
grows naturally straight?
best possible solution
Thursday, November 11, 2010
16. Lateral thinking what gave rise to the problem
reformulate the problem
solution
the best possible solution
Straight-n Treatment
best possiblefirst shampoo + conditioner
The solution
treatment that straightens your hair.
Thursday, November 11, 2010
17. Lateral thinking what gave rise to the problem
reformulate the problem
solution
best possible solution
Thursday, November 11, 2010
18. Group challenge
divide into
4
groups
people you don’t know
Thursday, November 11, 2010
