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Customer Development and Keyser Soze
- 1. Customer Development: Kool-Aid, Case Studies and a Book Patrick Vlaskovits @vlaskovits, CustDev.com Los Angeles Lean Startup Circle Meetup at Coloft in Santa Monica May 18, 2010 Hashtags: #LeanStartup #CustDev #LeanLA
- 3. Steve Blank’s Four Steps of Customer Development
- 4. Customer Development = “Nor Cal Kool-Aid”?
- 5. Case Study #1: ProProfs.com (Over 300,000 registered users.)
- 6. “ Paper is the enemy.” ProProfs online quizzes replace paper quizzes.
- 7. New design is rolled out. Users complain.
- 8. Founder gets on the phone with paying customers.
- 10. Founder has “Keyser Soze” moment.
- 11. Guess what? Everything you know is wrong.
- 17. Screenshot in Photoshop: #1
- 18. Screenshot in Photoshop: #2
- 19. Screenshot in Photoshop: #3
- 20. Screenshot in Photoshop: #4
- 21. Letter of Intent text available at: http://bit.ly/CustDevLOI
- 24. I continue drinking the “Nor Cal Kool-Aid”.
- 25. Then I have a “Keyser Soze” moment.
- 33. Figure from the Entrepreneur’s Guide to Customer Development: Lean Startup: Customer and Product Development Interrelatedness