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Lean Startup Machine
Customer Development in a
Weekend
Chicago
Nov 5, 2010
Patrick Vlaskovits
@vlaskovits
vlaskovits.com
Brant Cooper
@brantcooper
marketbynumbers.com
Lean Startups
Cycles, not time
How many pivots before the money
runs out?
Learning, not features
Philosophy
If you buy into this, you can be lean, too!
Question your assumptions
Get out of the building
“Just Do It” is just a slogan
Weekend Practices
(How to Win)
Document Assumptions
“Get out of the Building I”
(iterate/pivot?)
Build MVP
“Get out of the Building II”
(iterate/pivot?)
Document Learning
“Getting out of the Building”
Find your target market:
Interview downtown Chicago denizens
Surveys
Facebook Ads
Craigslist
LinkedIn
Phone Calls
Coffee shop (Guerilla CustDev)
Customer Development Interviews
Test your assumptions (don’t confirm)
Pitch Problem
Get subjects to talk about pains/needs
Listen and Learn
Prompt w/o bias
Be clever!
Be willing to be wrong
Minimum Viable Product
Minimum Viable Product
Objective & Currency
Landing pages
Mock ups
Wireframes
Prototypes
Letter of Intent
Specs
“Concierge” or Mechanical Turk
Lean Startup Machine
(Guidelines for final presentations )
1. 6 minutes + 3 mins for Q&A
2. Clear statement of business assumptions
(ie. problem, business model, etc.)
3. Show assumptions validated/refuted
based on market feedback
4. MVP that demonstrates learning
20% Discount Code:
FERRISBUELLERPDF
http://CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
Contact Info:
hello@custdev.com
@vlaskovits
http://vlaskovits.com
@brantcooper
http://marketbynumbers.com

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Customer Development in a Weekend for Lean Startup Machine Chicago

  • 1. Lean Startup Machine Customer Development in a Weekend Chicago Nov 5, 2010 Patrick Vlaskovits @vlaskovits vlaskovits.com Brant Cooper @brantcooper marketbynumbers.com
  • 2. Lean Startups Cycles, not time How many pivots before the money runs out? Learning, not features
  • 3. Philosophy If you buy into this, you can be lean, too! Question your assumptions Get out of the building “Just Do It” is just a slogan
  • 4. Weekend Practices (How to Win) Document Assumptions “Get out of the Building I” (iterate/pivot?) Build MVP “Get out of the Building II” (iterate/pivot?) Document Learning
  • 5. “Getting out of the Building” Find your target market: Interview downtown Chicago denizens Surveys Facebook Ads Craigslist LinkedIn Phone Calls Coffee shop (Guerilla CustDev)
  • 6. Customer Development Interviews Test your assumptions (don’t confirm) Pitch Problem Get subjects to talk about pains/needs Listen and Learn Prompt w/o bias Be clever! Be willing to be wrong
  • 8. Minimum Viable Product Objective & Currency Landing pages Mock ups Wireframes Prototypes Letter of Intent Specs “Concierge” or Mechanical Turk
  • 9. Lean Startup Machine (Guidelines for final presentations ) 1. 6 minutes + 3 mins for Q&A 2. Clear statement of business assumptions (ie. problem, business model, etc.) 3. Show assumptions validated/refuted based on market feedback 4. MVP that demonstrates learning
  • 10. 20% Discount Code: FERRISBUELLERPDF http://CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle Contact Info: hello@custdev.com @vlaskovits http://vlaskovits.com @brantcooper http://marketbynumbers.com

Editor's Notes

  1. The biggest risk you face is building something no one wants.
  2. The biggest risk you face is building something no one wants.
  3. The biggest risk you face is building something no one wants.
  4. The biggest risk you face is building something no one wants.
  5. The biggest risk you face is building something no one wants.
  6. The biggest risk you face is building something no one wants.
  7. The biggest risk you face is building something no one wants.
  8. The biggest risk you face is building something no one wants.