Contenu connexe Similaire à E business planning in the healthcare industry steve muylle (20) Plus de Vlerick Business School (20) E business planning in the healthcare industry steve muylle1. 1
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HEALTHCARE MANAGEMENT DAY – E-BUSINESS
PROF DR STEVE MUYLLE JUNE 3 2013
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QUANT JUNKIES
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SOCIAL
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Source: Forbes.com, Feb 9, 2012.
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THE INTERNET OF THINGS
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“From an IT perspective, healthcare is at least 15 to
20 years behind the rest of the world.
It’s amazing to me that Wal-Mart can tell you where
one T-shirt is in one of its factories at any point, but
we don’t even know if a patient had an MRI or a
CAT scan, a test that costs $1,000-plus, in the past
few months. That’s how far behind our IT systems
are.”
Dr. Ralph de la Torre
CEO Steward Health Care System
Former chief of cardiac surgery
at Harvard’s Beth Israel Deaconess Medical Centre
August 13, 2012, Fortune Magazine
Prof Dr Steve Muylle6
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PLANNING PROCESS FOR E-BUSINESS
INITIATIVES
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(1) Identify
possible
initiatives
(2) Analyse
functional
scope
(3) Analyse
sustainability
of benefits
(4) Prioritise
initiatives
Prof Dr Steve Muylle
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1. IDENTIFICATION
Value enhancement and lower costs
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Web
Seller Buyer
Buyer
BuyerSeller
Seller
Web
Buyer
Buyer
Buyer
Seller Web Buyer
Seller
Seller
Seller
Many to One
(e.g., SAP)
One to Many
(e.g., Amazon)
Many to Many
(e.g., eBay)
Two-sided Markets
(e.g., LinkedIn)
1. IDENTIFICATION
Prof Dr Steve Muylle
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2. FUNCTIONAL SCOPE
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2. SEARCH
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2. SEARCH AND AUTHENTICATION
14 Prof Dr Steve Muylle(Sources: Basu & Muylle 2009)
Closed Open
Low
High
Reach
Signal-to-Noise
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2. AUTHENTICATION AND CONFIGURATION
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2. COLLABORATION
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2. COLLABORATION
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2. COLLABORATION
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2. COLLABORATION
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2. COLLABORATION
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2. COLLABORATION
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2. INTEGRATION AND BUSINESS INTELLIGENCE
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Source: Tom Claes, Business Unit Manager Pharma, Corilus (tom.claes@corilus.be)
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2. FUNCTIONAL SCOPE
(Source: Basu & Muylle 2011)23 Prof Dr Steve Muylle
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3. GENERAL BENEFITS IN HEALTHCARE
Improve quality of care
Provide operational
savings
Fight counterfeit
Faster Sharing of
information
Searchable health
information databases
Enhanced care delivery
capabilities
Improved health
outcomes
Market differentiation
Control of the customer
relationship
Dramatic cost decreases
Improved customer
service levels
Reduced non-value-added
work
Increased visibility
Improving healthcare
delivery
New product offerings
Other…
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3. HOW TO MAKE BENEFITS SUSTAINABLE?
Positive network externalities
Proprietary database
Proprietary knowledge base
Proprietary hardware / software
Personalization
Exclusive partnerships
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3. HOW TO MAKE BENEFITS SUSTAINABLE?
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4. PRIORITIZATION
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COST
VALUE
Unattractive
Worth
Building
Worth
Exploring
Prof Dr Steve Muylle
WORKSHOP
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WORKSHOP
Plan e-business initiatives for one of the following
stakeholders:
Hospital
Nursing Home
Biopharmaceutical company
Medical devices company
Healthcare Practitioners
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CONCLUSION
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SELECTED REFERENCES
Basu A. & Muylle S. 2013. Digital Strategy at Merck Sharp & Dohme.
Case Study. In progress.
Basu A. & Muylle S. 2011. Assessing and enhancing e-business
processes. Electronic Commerce Research & Applications 10(4) 437-
499.
Basu A. & Muylle S. 2007. How to plan e-business initiatives in
established companies. MIT Sloan Management Review 49(1) 28-36
(Lead article).
Muylle S. & Basu A. 2008. Online support for business processes by
electronic intermediaries. Decision Support Systems. 45 (4) : 845 -
857.
Standaert, W., Muylle S. & Basu A. 2013. Assessing the Effectiveness
of Telepresence for Business Meetings, IEEE Computer Society
Proceedings, 46th Hawaii International Conference on System
Sciences, DOI 10.1109/HICSS.2013.105, pp. 549-558.
31 Prof Dr Steve Muylle
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THANK YOU!
Steve Muylle
PhD, Professor & Partner
Vlerick Business School
Contact me:
Steve.Muylle@vlerick.com
Connect on:
www.linkedin.com/in/stevemuylle
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