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Community Awareness Planning Presented by  Vicki Ybanez Red Wind Consulting, Inc.  www.red-wind.net
Assessing Your  Program’s Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know the community ,[object Object],[object Object],[object Object],[object Object]
Identifying your goals ,[object Object],[object Object],[object Object],[object Object],[object Object],Red Wind Consulting, Inc.
Building your initial plan ,[object Object],[object Object],[object Object],Red Wind Consulting, Inc.
The tone and message  to be conveyed ,[object Object],[object Object],Red Wind Consulting, Inc.
Message ,[object Object],[object Object],Red Wind Consulting, Inc.
Developing messages/materials  that address safety Red Wind Consulting, Inc.
Safety in our message Seemingly benign statements can promote dangerous beliefs or actions Red Wind Consulting, Inc.
Red Wind Consulting, Inc. The strength of our messages ,[object Object],[object Object],[object Object]
Creating effective and persuasive materials ,[object Object],[object Object],Red Wind Consulting, Inc.
Save the Date Post Card  Mailer Red Wind Consulting, Inc.
Training  Announcement Flyer Red Wind Consulting, Inc.
it is time to dance . . . Public Awareness Campaign Red Wind Consulting, Inc.
 
 
 
 
Public Service Announcements
Victoria Ybanez Phone (866) 599-9650 ext. 214 Fax (866) 804-6305 eMail  [email_address] www.red-wind.net

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Community Awareness Planning 7-2011

Editor's Notes

  1. This is important because: Most people take only minutes to read advertisements or brochures. Outdoor and broadcast ads must communicate the key message in a few seconds. People would rather see or hear information than read it. That is why illustrations, headlines, and bulleted text are more effective. Most prospects absorb only one major thought from a piece of marketing material.
  2. Come up with 3-4 statements that can be used to highlight how innocent statements can promote things that are dangerous.
  3. Materials represent you, your organization. They build organizational credibility while you are not present.