Company Presentation voestalpine Edelstahl GmbH 2013/14

voestalpine Edelstahl GmbH
| |www.voestalpine.com
Company Presentation
voestalpine Edelstahl GmbH, 2013/14

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voestalpine Edelstahl at a glance
 Worldwide leading special steel company with a focus
on technologically demanding product segments
 Global market leader in tool steel and worldwide leading positions
in high-speed steel, valve steel and other special steels
 Seven production sites in Europe, North- and Latin America
as well as roughly 70 distribution sites on all continents
 More than 100,000 customers throughout the world;
key customers include the automotive, power generation, oil and
gas exploration, machinery construction, consumer goods, aircraft
and other selected industry sectors
07/10/13 Company Presentation 2013/142

| |07/10/13 Company Presentation 2013/143
 Tool steel
 High-speed steel
 Valve steel
 Special engineering steel
 Powder metallurgical steels
 Special steel grades
 Nickel-based alloys
 Titanium alloys
Global sales and distribution network including additional services
on site (heat treatment, machining, coating etc.)
(in all product categories)
Clearly defined core business

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Global presence in all industrialized zones
 Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach), Sweden
(Hagfors), Germany (Wetzlar), USA (South Boston/Virginia), Brazil (Sumaré)
 Wholly owned sales subsidiaries in 50 countries at roughly 70 sites

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Enhanced customer orientation and customization
 A strict orientation to customer
requirements (customer intimacy) is
traditionally of utmost priority in the
Group’s values
 Buying decisions of customers are
driven by availability of material,
tailored services and technical
expertise
 The Group’s global sales and
distribution network is unique in the
special steel sector and a cornerstone
for market leadership
CUSTOMER INTIMACY
Customer Responsive
PRODUCT LEADERSHIP
Product Differentiation
OPERATIONAL EXCELLENCE
Operational Competence
On par with the best
One step ahead of the best

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voestalpine Edelstahl in key figures
Financial figures 2012/13 in m€ Operating figures 2012/13
Net sales 2,748
EBITDA 369
EBIT 249
Profit before tax 217
Employees 12,001
Production and distribution sites ~80
Customers ~100,000
Sales volume (in t) ~700,000
Net sales, EBIT in m€
2011/2012 2012/2013
Employees
11,524
12,001
2,945 2,748
313 249
2011/2012 2012/2013

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voestalpine Edelstahl in key figures
Sales by region Sales by customer industry
Automotive
26%
Machinery
construction 21%
Power generation
15%
Consumer
goods
12%
Aircraft
9%
Construction
4%
Other
13%
European Union
56%
N/S America
23%
Asia
13%
Other Europe 5%
Africa 1%
Australia 2%

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Historic milestones
1991 Austrian Böhler Group and Swedish Uddeholm Group merge
to form the Böhler-Uddeholm Group (the beginnings of both companies date
back to 1446 and 1668 respectively);
Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria)
1995 Initial public offering on the Vienna Stock Exchange,
majority privatization in the following year
2003 The Republic of Austria sells the remaining stake
and makes Böhler-Uddeholm a fully privatized company
2007 Austrian-based voestalpine AG acquires a majority stake
in Böhler-Uddeholm and fully integrates the Company in the consecutive
year (Böhler-Uddeholm forms the Special Steel Division
of voestalpine Group)
2011 Holding company Böhler-Uddeholm AG changes legal form
and name to voestalpine Edelstahl GmbH

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State-of-the-art in production
 Electric arc furnaces and secondary metallurgical
equipment focused on demanding special steel grades
 Remelting units (ESR/VAR) and furnaces
for vacuum induction melting (VIM) further optimize
metallurgical characteristics of
end products
 Rolling mills allowing for high precision
and flexibility
 Most modern forging machines
(open-die, closed-die and rotary forging)
 Powder metallurgic plant in Austria
Fully integrated special steel producer providing state-of-the-art multi-line
rolling mills and the largest rotary forging press and screw press worldwide

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Unique service network for special steels
 Approximately 70 distribution and service sites across all
industrialized regions; roughly 40% of total staff is
employed in sales
 Global number 1 in service centers focused on tool making
 Technical advice and customer service
on site support customer focus
 Approximately 1,000 high performance saws precisely cut
material according to customer specifications
 “Ordered today – delivered tomorrow” granted for standard
products
In the special steel sector no other competitor can provide a comparable
sales and distribution network incl. stocking, machining, heat treatment and
– since recently – coating

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Specific customer structure
 Main focus on the automotive, power
generation, oil & gas exploration,
machinery construction, consumer
goods and aircraft industries
 Roughly 100,000 customers across
the globe in dedicated niches
 Not dependent from single large
customers, the largest customer
accounts for approximately 3% of total
sales
 No volume business, average
dispatch size is about 70 kg
77%
12%
7%
3%
1%
> 7,000 €
> 25,000 €
> 100,000 €
> 500,000 €
> 1,000,000 €
Number of customersSales per
customer
Sales/Customer
11
voestalpine Edelstahl is focused on medium-sized customers
as well as large industrial end-users

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Long-term growth triggerd by megatrends
Megatrend/
Industry sector
Current contribution
to total sales
Mid-term
trend
Long-term
trend
Mobility/Auto
Tool and component building
~26%  
Mobility/Aircraft
Structural parts, aero engine discs
~9%  
Power generation
Thermal power plants, wind energy,
oil & gas exploration
~15%  
Consumer goods
Electronics, household appliances, packaging
~12%  
Machinery construction
Cutting tools, heavy gear boxes, tooling
~21%  
voestalpine Edelstahl has a strong exposure to fast growing industry sectors
and is poised to benefit from future trends

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Well positioned by unique brands
 voestalpine Edelstahl possesses
globally leading brands with a
long-standing tradition in the special
steel sector (multi-brand strategy)
 Each brand represents an individual
performance profile in the market
enjoying strong brand loyalty
 These brands clearly differentiate the
Group from its competitors
 Optimizing and developing its brands
constitutes a major element
in the Company’s values

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R&D secures innovation lead
 Directed development of products
and processes forms the basis of
innovation and competitiveness
 New steel grades and alloys
as well as process simulation for
metal forming and process technology
are the main focus in R&D
 Fundamental research is carried out in
close cooperation with universities
and research centers
Expenditure
for 2012/13 in m€ ~23
Number of researchers ~105
Number of registered patents and
patent applications ~1,028
R&D expenditure in m€
R&D in figures
14
2011/2012 2012/2013
22
23

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Shared values built on five principles
1. We focus on the needs of our customers
2. We are empowered professionals
3. We do what we say
4. We are committed for the long term
5. We develop the talents of our employees

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Clear differentiation from competition
 Fully integrated manufacturer of special steels providing production,
distribution and services from a single source
 Diversified customer base by industry and region,
more than 100,000 customers across the globe,
not dependent from single large customers
 Comprehensive sales and service network secures global operations
and local ties to customers
 Market leader in selected and technologically demanding product
segments, no mass steel producer
 Well-established brands with proven track record
generate strong brand loyalty

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Group-wide certified quality management
 All production companies are certified according to
ISO 9001 quality management system
 Additional quality systems respond to specific quality
standards of individual customers or industries
(e.g. automotive, aircraft etc.)
 Each Group company (production and sales) is staffed
with a quality manager

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Continous improvement program (CIP)
 voestalpine Edelstahl employs an established and successful
Continuous Improvement Program (CIP) in all major Group companies
 In addition to running projects employees proposed roughly 15,000 new
ideas for improvement in the past business year. These suggestions
were assessed by expert teams
 Proposals for improvements are submitted in four categories:
“Quality“, „Safety at work and health”, “Environmental protection”, and
„Cost reduction“
 Each year the best submissions are rewarded
 CIP significantly contributes to sustainable cost reduction, and helps to
secure the Company‘s competitiveness

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Close attention to environmental protection
 Certified environmental management systems according to ISO 14001
are implemented in all major Group companies
 The holding company coordinates strategic focal points
in environmental matters and sustainability;
observes national, European and global trends (e.g. emissions trading)
 The production companies continuously adjust plants
and machinery to technical standards and national legislation,
keep contact to local authorities and neighbors and implement measures
to protect the environment
 Environmental responsible managers of all production companies
operate in a networked system
 Group-wide program improves sustained energy efficiency

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Motivated employees make the difference
 Worldwide about 12,000 employees
in 50 countries on every continent
 Close collaboration within the
workforce across the Group is the
guarantee for customer satisfaction
 Group-wide employee survey
provides valuations of job satisfaction
and allows directed measures in
learning and training
 Employees with expertise and
individual responsibility are
prerequisites to meet customer’s
needs and distinguish the Group
from its competition
Europe (exkl. Austria)
38%
Austria
28%
S-America
16%
Asia 11%
N-America 4%
Other 3%
Workforce by region

Company Presentation voestalpine Edelstahl GmbH 2013/14

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Company Presentation voestalpine Edelstahl GmbH 2013/14