Historical Facts Social Media Strategy
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This document discusses a historical facts social media strategy across multiple European countries. It outlines objectives to communicate with the largest number of potential users on Facebook, targeting over 105 million users across Germany, Austria, Belgium, France, the Netherlands and Luxembourg. It also discusses using Twitter to communicate with journalists in these countries, targeting 19 million users. Additionally, it mentions using YouTube to offer strong visual content to as many users as possible in Germany and France.
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Historical Facts Social Media Strategy
- 21. •Strategy and key topics definition •Monthly meetings •Monthly reportings •Content creation •Message adaptation •Weekly follow-up • Daily content mgmt • Daily community mgmt • Daily monitoring ANALYSISAND IMPROVEMENT
- 25. Main Facebook page Facebook pages historical characters Grognard
- 33. THE HISTORICAL FACTS Country Facebook active users Twitter Germany 25.33 million 2.4 million Austria 2.93 million 0.085 million Belgium 5 million 1.1 million France 28 million 2.3 million Netherlands 8 million 3.3 million Luxembourg 0.22 million Unknown United Kingdom 36 million 10 million Total 105 million 19 million
- 34. Used languages: FR – EN – NL – DE Potential target group: 105 million users in the selected countries Objective: communicate to largest number of people possible Used languages: EN + languages used by partners Potential target group: 19 million Objective: communicate to journalists Used languages: FR – EN – NL - DE Potential target group: 19 million Objective: Offer strong visual content to largest number of people possible
- 40. YouTube media plan Germany France
Notes de l'éditeur
- Last weekend the large-scale reconstruction of the Battle of WTL took place. Who was there? I guess you heard about it, it was all over the news. Challenge to come up with some insights just a few days after this event. I will highlight our SOME strategy and tactics.