Ben Finklea talks about why Drupal is the best platform on the planet for SEO and how to search engine optimize your Drupal site using the SEO Checklist Module for Drupal.

1. Drupal SEO
So Friggin’ Awesome, You
May Lose Bladder Control
questions/feedback: @ben nklea / ben@volacci.com

2. Agenda
• Why Drupal for SEO?
• Tips
• Tools & Modules
• What’s New in SEO
• How to make $$ online
• Demo - time permitting
• Q&A

3. questions/feedback: @ben nklea / ben@volacci.com

4. “Anyone Can
Cook.”
-Chef Gusteau
questions/feedback: @ben nklea / ben@volacci.com

5. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
questions/feedback: @ben nklea / ben@volacci.com

6. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
• Modules
questions/feedback: @ben nklea / ben@volacci.com

7. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
• Modules
• Videos
questions/feedback: @ben nklea / ben@volacci.com

8. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
• Modules
• Videos
• Book: Drupal 6 SEO (9/9/2009)
questions/feedback: @ben nklea / ben@volacci.com

9. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
...but...
• Modules
• Videos
• Book: Drupal 6 SEO (9/9/2009)
questions/feedback: @ben nklea / ben@volacci.com

10. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
...but...
• Modules
• Videos • Constantly changing
• Book: Drupal 6 SEO (9/9/2009)
questions/feedback: @ben nklea / ben@volacci.com

11. “Anyone Can “Anyone Can Drupal
Cook.” SEO.”
-Chef Gusteau -Ben
...but...
• Modules
• Videos • Constantly changing
• Extraordinarily Time
• Book: Drupal 6 SEO (9/9/2009)
Consuming
questions/feedback: @ben nklea / ben@volacci.com

12. 10 Reasons Why Drupal is
the Best Platform For SEO
questions/feedback: @ben nklea / ben@volacci.com

13. 10 Reasons Why Drupal is
the Best Platform For SEO
1.It’s Easier!
questions/feedback: @ben nklea / ben@volacci.com

14. 10 Reasons Why Drupal is
the Best Platform For SEO
1.It’s Easier!
2.Configurable
questions/feedback: @ben nklea / ben@volacci.com

15. 10 Reasons Why Drupal is
the Best Platform For SEO
1.It’s Easier!
2.Configurable
3.Stays Optimized
questions/feedback: @ben nklea / ben@volacci.com

16. 10 Reasons Why Drupal is
the Best Platform For SEO
1.It’s Easier!
2.Configurable
3.Stays Optimized
4.No Duplicate
Content
questions/feedback: @ben nklea / ben@volacci.com

17. 10 Reasons Why Drupal is
the Best Platform For SEO
1.It’s Easier!
2.Configurable
3.Stays Optimized
4.No Duplicate
Content
5.Clean Code
questions/feedback: @ben nklea / ben@volacci.com

18. 10 Reasons Why Drupal is
the Best Platform For SEO
6.Easy Integration
1.It’s Easier!
with SEO Tools
2.Configurable
3.Stays Optimized
4.No Duplicate
Content
5.Clean Code
questions/feedback: @ben nklea / ben@volacci.com

19. 10 Reasons Why Drupal is
the Best Platform For SEO
6.Easy Integration
1.It’s Easier!
with SEO Tools
2.Configurable
7.Fights Spam
3.Stays Optimized
4.No Duplicate
Content
5.Clean Code
questions/feedback: @ben nklea / ben@volacci.com

20. 10 Reasons Why Drupal is
the Best Platform For SEO
6.Easy Integration
1.It’s Easier!
with SEO Tools
2.Configurable
7.Fights Spam
3.Stays Optimized
8.Landing Pages
4.No Duplicate
Content
5.Clean Code
questions/feedback: @ben nklea / ben@volacci.com

21. 10 Reasons Why Drupal is
the Best Platform For SEO
6.Easy Integration
1.It’s Easier!
with SEO Tools
2.Configurable
7.Fights Spam
3.Stays Optimized
8.Landing Pages
4.No Duplicate
9.Community
Content
Features
5.Clean Code
questions/feedback: @ben nklea / ben@volacci.com

22. 10 Reasons Why Drupal is
the Best Platform For SEO
6.Easy Integration
1.It’s Easier!
with SEO Tools
2.Configurable
7.Fights Spam
3.Stays Optimized
8.Landing Pages
4.No Duplicate
9.Community
Content
Features
5.Clean Code
10.Thriving
questions/feedback: @ben nklea / ben@volacci.com

23. 7 Secret Tips to Rock Your
Drupal SEO
questions/feedback: @ben nklea / ben@volacci.com

24. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
questions/feedback: @ben nklea / ben@volacci.com

25. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
2.Optimize for 1-2 keywords per
page.
questions/feedback: @ben nklea / ben@volacci.com

26. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
2.Optimize for 1-2 keywords per
page.
3.The Rule of the Upper Left Corner.
questions/feedback: @ben nklea / ben@volacci.com

27. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
2.Optimize for 1-2 keywords per
page.
3.The Rule of the Upper Left Corner.
4.If you can’t see it, neither can the
Google.
questions/feedback: @ben nklea / ben@volacci.com

28. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
2.Optimize for 1-2 keywords per
page.
3.The Rule of the Upper Left Corner.
4.If you can’t see it, neither can the
Google.
5.Track Everything.
questions/feedback: @ben nklea / ben@volacci.com

29. 7 Secret Tips to Rock Your
Drupal SEO
1.There are no secret tips.
2.Optimize for 1-2 keywords per
page.
3.The Rule of the Upper Left Corner.
4.If you can’t see it, neither can the
Google.
5.Track Everything.
6.Content is King...more like a
questions/feedback: @ben nklea / ben@volacci.com

30. 3rd Party SEO Tools
questions/feedback: @ben nklea / ben@volacci.com

31. 3rd Party SEO Tools
• Google Adwords Keyword
Tool
• Google Analytics
• Google Webmaster Tools
• SEO-Browser.com
• W3C Validators
• Woopra.com (sign up and
questions/feedback: @ben nklea / ben@volacci.com

32. The Modules
questions/feedback: @ben nklea / ben@volacci.com

33. The Modules
• Global Redirect • PathAuto
• Google Analytics • Path Redirect
• HTML Purifier • Scheduler
• Mollom • Search 404
• MetaTags (aka • Drupal
Drupal SEO
SEO
Nodewords) Checklist
• Page Title • New XML Sitemap
questions/feedback: @ben nklea / ben@volacci.com

34. The Modules
Drupal SEO
http://drupal.org/project/
questions/feedback: @ben nklea / ben@volacci.com

35. More Modules I Like
questions/feedback: @ben nklea / ben@volacci.com

36. More Modules I Like
•Menu Attributes
•Apache Solr
•Open Calais
questions/feedback: @ben nklea / ben@volacci.com

37. New SEO Stuff You
Need to Know About
questions/feedback: @ben nklea / ben@volacci.com

38. New SEO Stuff You
Need to Know About
• Google’s crawling javascript links
now
questions/feedback: @ben nklea / ben@volacci.com

39. New SEO Stuff You
Need to Know About
• Google’s crawling javascript links
now
• PageRank Sculpting is dead
questions/feedback: @ben nklea / ben@volacci.com

40. New SEO Stuff You
Need to Know About
• Google’s crawling javascript links
now
• PageRank Sculpting is dead
• Video is the New Text
questions/feedback: @ben nklea / ben@volacci.com

41. New SEO Stuff You
Need to Know About
• Google’s crawling javascript links
now
• PageRank Sculpting is dead
• Video is the New Text
• Bahoo/YaBing/Yahoo gives up
questions/feedback: @ben nklea / ben@volacci.com

42. Somebody Please, right now, raise
your hand and ask me this question:
“What if I do all that
and the site is still not
making money Online?”

43. How to make Money Online
questions/feedback: @ben nklea / ben@volacci.com

44. How to make Money Online
• Plan A: Build a
Website
questions/feedback: @ben nklea / ben@volacci.com

45. How to make Money Online
• Plan A: Build a
Website
questions/feedback: @ben nklea / ben@volacci.com

46. How to make Money Online
• Plan A: Build a
Website
questions/feedback: @ben nklea / ben@volacci.com

47. How to make Money Online
• Plan A: Build a
Website
• Plan B: Build a
Website and get
traffic
questions/feedback: @ben nklea / ben@volacci.com

48. How to make Money Online
• Plan A: Build a
Website
• Plan B: Build a
Website and get
traffic
questions/feedback: @ben nklea / ben@volacci.com

49. How to make Money Online
• Plan A: Build a
Website
• Plan B: Build a
Website and get
traffic
• Plan C: Build a
Website, get
traffic, and design
for conversion
questions/feedback: @ben nklea / ben@volacci.com

50. How to make Money Online
• Plan A: Build a
Website
Plan C • Plan B: Build a
is Website and get
traffic
better. • Plan C: Build a
Website, get
traffic, and design
for conversion
questions/feedback: @ben nklea / ben@volacci.com

51. Volacci SEO Program
questions/feedback: @ben nklea / ben@volacci.com

52. Volacci SEO Program
• We focus on both traffic and
conversion.
questions/feedback: @ben nklea / ben@volacci.com

53. Volacci SEO Program
• We focus on both traffic and
conversion.
• We learned SEO by doing it
ourselves.
questions/feedback: @ben nklea / ben@volacci.com

54. Volacci SEO Program
• We focus on both traffic and
conversion.
• We learned SEO by doing it
ourselves.
• Designed for each business
questions/feedback: @ben nklea / ben@volacci.com

55. Volacci SEO Program
• We focus on both traffic and
conversion.
• We learned SEO by doing it
ourselves.
• Designed for each business
• Track record of success - HP,
Zappos, Inc Magazine,
Realtors, lawyers, service
companies, ecommerce, etc.
questions/feedback: @ben nklea / ben@volacci.com

56. Volacci SEO Program
• We focus on both traffic and
conversion.
• We learned SEO by doing it
ourselves.
• Designed for each business
• Track record of success - HP,
Zappos, Inc Magazine,
Realtors, lawyers, service
companies, ecommerce, etc.
• Not time consuming (for you).
questions/feedback: @ben nklea / ben@volacci.com

57. Volacci partner Program
questions/feedback: @ben nklea / ben@volacci.com

58. Volacci partner Program
questions/feedback: @ben nklea / ben@volacci.com

59. Volacci partner Program
• Drupal Designers/Dev/
Programmers
questions/feedback: @ben nklea / ben@volacci.com

60. Volacci partner Program
• Drupal Designers/Dev/
Programmers
• Get 5-10% referral fee each
month
questions/feedback: @ben nklea / ben@volacci.com

61. Volacci partner Program
• Drupal Designers/Dev/
Programmers
• Get 5-10% referral fee each
month
• Drop-ins for proposals &
custom proposals
questions/feedback: @ben nklea / ben@volacci.com

62. Volacci partner Program
• Drupal Designers/Dev/
Programmers
• Get 5-10% referral fee each
month
• Drop-ins for proposals &
custom proposals
• Get up to 50% off your own
SEO
questions/feedback: @ben nklea / ben@volacci.com

63. Volacci partner Program
• Drupal Designers/Dev/
Programmers
• Get 5-10% referral fee each
month
• Drop-ins for proposals &
custom proposals
• Get up to 50% off your own
SEO
• Awesome newsletters & free
stuff
questions/feedback: @ben nklea / ben@volacci.com

64. Q&A
questions/feedback: @ben nklea / ben@volacci.com

65. And
Now... An
Awesome
Demo!
questions/feedback: @ben nklea / ben@volacci.com