Capacitação Voluntariado Digital Fundação Telefônica 2013
Florianopolis tsg preso final
1. TechSoup Global
Um panorama sobre o uso das
tecnologias de informação e
comunicação para organizações
October 2010
Florianopolis, Brasil
2. Agenda
• Introduction
• Why is technology important for NGOs?
• TechSoup Global’s role
– Why we do what we do?
– How we do what we do?
• Products
– TechSoup Brasil
• Community Driven Innovation
• Information and Institutional Services
4. There is tremendous opportunity and
unmet technology need in the NGO
sector.
• 10+ million NGOs employing a workforce of
47.6M contributing 5.9% of total GDP.
• Economic crisis, changes in technology and
lack of in-house technology management
elevate need
• Gap exists between nonprofit needs and
technology product donor capabilities
• Access required but context is key: local tech
“know-how” and support
• The contributions of many are leveraged – and
the technology is used to develop services
which promote digital inclusion aims
Source: Johns Hopkins University
5. Why is technology important for NGO’s?
• Efficiency
– Focus on core work
• Transparency
– Credibility
– Respect
– Influence
• Visibility
– Volunteers
– Donors
– Funders
6. If so important, why don’t NGO’s take
advantage of technology?
• We don’t know what we need…
• We don’t know how to get what we need…
• We don’t know what tool is most effective…
• We don’t have budget…
• We don’t know who to trust…
8. We are working toward a time when every
NGO on the planet has the technology
resources and knowledge they need to
operate at their full potential.
9. Organization Overview: TechSoup Global
Who we
serve?
NGOs of all types (nonprofits, telecenters, libraries) representing a wide-
range of domains including health, critical human need, education and
economic empowerment.
History 1987: organization created as CompuMentor in California
2001-2002: launched TechSoup.org and product donation service in U.S.
2004: launched TechSoup Global Network (international donation
programs)
2006: launched NetSquared
2009: Fundacja TechSoup legally established in Europe (Warsaw, Poland)
2010: merged with GuideStar International (London, United Kingdom)
Geographic
Scope
•Transactional relationships in every county of the United States
• Product donation programs in 34+ countries
•Users from 190 countries visit TechSoup.org with 400,000 unique monthly
visits
•Monthly NetSquared events (NetSquared Local) in 70 cities in 23
countries
•GuideStar International operational in 4 countries; integration with
TechSoup Global Network in process
11. • 350,000 unique monthly visitors
• 60,000 monthly online forum visitor
sessions
• 23,000 active NetSquared social
web community members
• 7,000 monthly Nonprofit Commons
avatars in Second Life
• 14,000 monthly visits to the
TechSoup blog
• 6,250 TechSoup Talks webinar
attendees have been trained with
an average of 115 attendees per
training
• 155,000 documents downloaded
IMPACT REACH
Demonstrated and sustainable impact and reach
• 112,000 organizations have
received product donations.
• $1.5 billion in potential savings
for NGOs
• 4 million technology products
distributed
• 32 countries receive product
donations
• ~40 product donor partners
• 3,700 public libraries served
• 190 countries of origin access
content
• 25% of overall traffic from
outside U.S.
12. Our programs
Products:
• Donations Program
Community Driven Innovation:
• NetSquared
• Second Life/Nonprofit Commons
Information and Institutional Services:
• NGOsource
• GuideStar International
13. TechSoup Products
Building NGO capacity through technology access and enablement.
Product donation service serves organizations with supporting
content, webinars, interactive forums and technology products.
14. • NGO’s: Request
Donations
• TSG/Partners:
Process Donations
• Corporate Partners:
Provide Donations
TechSoup Corporations
Nonprofits
An innovative triple-win business model
“By private sector outsourcing CSR to an organisation
that can develop a business model around it, the business
offers an opportunity for greater social impact.”
– Government Official, United Kingdom
15. Donor partners come together on a neutral platform to provide
donations to social benefit organizations in 30+ countries
16.
17. Product-centric Programs Focus on Providing Relevant
Technology Resources + Community Support.
TechSoup.org: Articles, newsletters, webinars & community forums on 16 tech-related topics:
networking, assistive technologies, public access computing
18. TechSoup enables partner NGOs in 33 countries to build
sustainable programs for their countries as part of a
global network
Canada
Taiwan
Brazil
19. TechSoup Global Network Partners
Sample of Partner Logos
Australia Belgium Botswana Brazil
Bulgaria Canada Chile Croatia
Egypt, France Germany Hong Kong Hungary
India Ireland, Italy Japan Kenya
Luxembourg Macau Mexico Netherlands
New Zealand Poland Romania Russia
Slovakia Slovenia South Africa Spain
Taiwan United Kingdom
20. • $3.7 million (USD) retail
value of technology
product donations
distributed
• $3.4 million (USD) potential
savings for social benefit
organizations
• 13,500 products licenses
distributed
• 5 TechSoup Brasil product
donor partners: Microsoft,
Symantec, SAP, Dr. Micro,
Metasys
• 280 organizations received
product donations
• 30,000 unique monthly visitors
since June 2009
• 200 daily visitors on TSB site
(Average)
• 90% of visitors looking for
software donations
IMPACT REACH
Performance Metrics:
22. Examples of our global impact…
• 1 year Anniversary video commemorating
TechSoup New Zealand’s accomplishments:
– http://www.youtube.com/watch?v=yOxF7-36RXc
• A Jpeg is worth 100 words-Donortec
Australia
– http://www.youtube.com/watch?v=Baa6mKle
23. Community Driven
Innovation
Programs focus on building sustainable communities whose
contributions leverage technology to develop innovative solutions for
social impact.
24. NetSquared enables NGO’s to
leverage the tools of the social web
NetSquared Local in Guayaquil, Ecuador and Douala,
Cameroon
NetSquared Local
NetSquared conference and online community
www.netsquared.org
25. Virtual worlds and other social networking tools are
an increasingly important way for engaging
communities about civil and social issues.
Nonprofit Commons in Second Life: Easy way for NGOs to explore
the use of virtual worlds for social good www.nonprofitcommons.org
4 minute overview: http://www.youtube.com/watch?v=xwAZ1-BstjE
26. Information and
Institutional Services
Building NGO capacity through visibility and transparency (GuideStar
International), easier access to US-based funders (NGOSource), and
through specialized data designed for institutional stakeholders.
27. What is NGOsource?
NGOsource is a
service that will
help U.S.-based
grantmakers
provide grants
to NGOs
worldwide.
www.techsoupglobal.org/ngosource
28. GuideStar International
What is it?
A program which collects and displays data about
NGOs, promoting visibility and transparency, allowing
NGOs to share their information to wide variety of
stakeholders via a GuideStar Website.
Where is it?
Belgium, Israel, India, and UK.
What are the ultimate goals?
– make NGOs more visible, accountable and
effective;
– enable more confident and effective philanthropy;
and
– promote vibrant and well governed civil societies
29. Recently launched GuideStar International programs in Belgium,
India and Israel enhance and expand the reach of TechSoup Global
while providing a critical service to Civil Society actors. Further
integration of these services into the TechSoup Global platform and
programs are forthcoming.
30. TechSoup Global: Our currency is contribution
• NGO’s are agents of change.
• Create sustainable communities
in which all participants are
contributors.
• Solutions for society’s problems
will happen when all participants
bring their resources together–
technology will be a key enabler.
• Together is INDEED Better!
Serving significant portion of society: Worldwide third sector comprised of and estimated 10+ million organizations employing a workforce of 47.6M contributing 5.9% of total GDP.
A large portion are the digitally and socially excluded. They understand the digitally and socially excluded.
Economic crisis, changes in technology and lack of in-house technology management elevate need for affordable technology solutions with appropriate context
Several factors elevate their need for help with technology: economic crisis, fast paced and confusing changes in technology (the Cloud, mobile, so many options), and it really takes solutions. How do you figure out what really works when you are an expert in mental health issues or elder care and you have no in-house IT expert on staff?
Gap exists between nonprofit needs and technology product donor capabilities
Private technology companies, it turns out, are willing to donate. They know this isn’t a market for them due to its inability to pay and its costs to serve (fragmentation, level of support needed).
Access required but context is key: local tech “know-how” and support
The contributions of many are leveraged to create “solutions” that work and are easy to share, replicate and scale – and the technology is used to develop services which promote digital inclusion aims
In addition to the 112,000 organizations we mentioned earlier and 3700 libraries who have received $1.6B in product donations, TechSoup has also provided relevant content, where, when and how our user communities need it – a key to effective use of technology:
Users from 190 countries access our content, which today is largely in English, each year.
Each month, we have 350,000 visitors to our website; 60,000 online forum sessions (a very active forum).
Our social web for social innovation community, Netsquared, has an active and diverse community of over 23,000 – geeks, venture capitalists and community activists – fostering innovation in technology for social good.
Each month, 7,000 nonprofit Avatars continue their work in Second Life Nonprofit Commons, which we established a few years ago.
Last year more than 6000 people were trained in a TechSoup Talks webinar.
And 155,000 documents were downloaded.
This is obviously a market with a lot of demand – but not a market that can be served economically by a standard business – to do so sustainably requires cooperation across private and public sector donors – product, services and cash – and transparency and willingness to share costs and benefits.
An innovative triple-win business model
Charities obtain products, relevant content and support, and a forum for collaboration
Corporations gain an effective and efficient distribution channel for CSR activities
TechSoup network is sustained by charging a low administrative fee
My colleague here in the UK, William Hoyle of Charity Technology Trust recently shared this quote with me from one of your government officials:
“By private sector outsourcing CSR to an organisation that can develop a business model around it, the business offers an opportunity for greater social impact.”
A great endorsement of our model, although he didn’t know it at the time.
Net2: Nettuesday: Net Tuesdays are a chance for social changemakers interested in the social web to come together offline to share success stories, learn about projects and tools, and collaborate. Over 30 cities around the world including Douala, Cameroon and Guayaquil, Ecuador
That mission drives everything we do and we think of “contribution” as the currency our platform creates.
The charities we serve are more than simply recipients of aid. They are experts on communities and the issues they face and have much to contribute as agents of change.
Our efforts are continually focused on creating sustainable communities in which all participants are contributors and investments are additive, not one-time or duplicative.
We believe that true solutions for society’s most intractable problems will happen most effectively when all participants, even those who may seem unlikely allies, bring their resources together to solve problems – and technology will be a key enabler.