Giving in Numbers is the leading benchmark on corporate giving and socially motivated employee engagement programs. In this year’s report, CECP, in association with The Conference Board, collected data from a record 261 companies on their 2013 contributions and employee engagement programs. In the November Best Practice Network webinar, CECP’s Michael Stroik will discuss trends in giving in the four years since the recession; how giving stacks up against consumer and CEO confidence; what it takes to be among the top 25 percent of corporate givers; which types of employee engagement programs are expanding; and for the first time, how companies are measuring the social impact of their giving.

1. 2014 Giving in Numbers: Highlights from CECP’s Annual Research
Michael Stroik
Manager, Research and Analytics
CECP
Speaker:
Facilitator:
Lauren Wagner
Sr. Manager, Engagement
VolunteerMatch

2. How To Ask Questions
•Type questions into the box on the right side of the your screen
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•We will pose questions at the end of the presentation
•A copy of the slides will be circulated after the event
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3. Giving in Numbers: 2014 Edition
Key Takeaways
November 20, 2014
Michael Stroik
Manager, Research and Analytics
CECP
mstroik@cecp.co

4. Today’s Discussion
About CECP Explore Key Takeaways from Giving in Numbers
• Giving and Business Performance Rise Together
• Grantmaking Evolves in Post-Recession Era
• Employees Take Center Stage in CSR
• Corporations Evaluate the Social Value of Grants
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5. 5
About CECP
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“I helped to start CECP with the belief that corporate America could be a force for good in society.”
- Paul Newman

6. 6
2013 Industry Giving Comparisons – Median Giving
as a % of Pre-Tax Profit
1.23%
1.06%
0.98%
0.76%
1.58%
0.96%
0.76%
1.12%
1.25%
1.10%
Utilities (n=18)
Technology (n=25)
Materials (n=16)
Industrials (n=25)
Health Care (n=24)
Financials (n=48)
Energy (n=11)
Consumer Staples (n=20)
Consumer Discretionary (n=26)
Communications (n=10)

7. 7
Identifying the Most Generous Companies of 2013 using a Diverse Range of Metrics
Total Giving (N=261)
Cash Giving (N=261)
Total Giving as a % of Revenue (N=241)
Total Giving as a % of Pre-Tax Profit
(N=224)
Top 25%
(75th Percentile)
$53.8 Million
$35.5 Million
0.22%
1.95%
Bottom 25% (25th Percentile)
$7.5 Million
$5.5 Million
0.06%
0.60%
Note: The Top 25% is the top quartile: the value of the data point below which three-quarters of the data lie when ranked in ascending order. The Bottom 25% is the bottom quartile: the value of the data point below which one-quarter of the data lie when ranked in ascending order.

8. Giving and Business Rise Together

9. 64% of Companies Increased Giving from 2010 to 2013
9
Distribution of Companies by Changes in Total Giving Between 2010 and 2013

10. Non-Cash Giving Drove Aggregate Increases from 2010 to 2013
Companies Giving at least 10% More in 2013 than 2010 (N=75)
All Other Companies (N=69)
Aggregate Total Giving
+47%
-16%
Total Direct Corporate Cash Giving
+29%
-14%
Total Foundation Cash Giving
+4%
-7%
Total Non-Cash Giving
+66%
-20%
Median Giving as a % of Revenue
+0.05pp
-0.02pp
Median Revenue
+11%
-3%
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11. Among Companies Increasing Contributions By More Than 10% Since The Global Recession…
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Profits increased for the majority of companies.
Median revenues increased 11%.
Understanding Context – Meta Study

12. Nearly all Consumer Staples Companies Increased Giving from 2010 to 2013, Driven by Non-Cash Gifts
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2010 to 2013
Industry
% of Companies Increasing Giving
Median % Change in Revenues
Consumer Staples (N=12)
92%
+14%
Industrials (N=11)
73%
+19%
Health Care (N=21)
71%
+5%
Materials (N=6)
67%
+5%
Energy (N=8)
63%
-19%
Financials (N=35)
63%
+3%
Technology (N=19)
58%
+26%
Consumer Discretionary (N=17)
53%
+2%
Communications (N=6)
50%
+13%
Utilities (N=9)
44%
-2%
“Excess non-cash resources.”
“Business performance is projected to continue improving.”
“Increasing focus in strategic areas…thus, moving away from certain categories.”

13. Giving Expansion Slowed in 2013
13
$22.1
$26.8
$31.3
$33.1
2010
2011
2012
2013
+21%
+17%
+6%
$26.6
$25.4
$25.2
$23.8
2010
2011
2012
2013
-5%
-1%
-6%
Companies Giving at least 10% More in 2013 than 2010 (n=75)
All Other Companies (n=75)
The year 2013 saw the largest marginal change by companies that decreased giving and the smallest marginal change by companies that increased giving.
Note: Matched-Set Data, Inflation-Adjusted.
$ Millions

14. Grantmaking Evolves in Post- Recession Era

15. Grant Sizes are Growing while the Number of Recipients Per Grantmaker Declined from 2010 to 2013
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Note: Medians, Inflation-Adjusted, N=38.

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Note: N=63
1000
975
744
701
2010
2011
2012
2013
Median # of Grants by Year
See Program Type Sheet ‘Prog Type – Grants Decreasers’
Giving Changes Among Companies Decreasing # of Grants from 2010 to 2013
Program Type
% Change in Average Giving Level
Higher Education
+69%
Community & Economic Development
+56%
K-12 Education
-16%
Civic & Public Affairs
-18%
Environment
-19%
Disaster Relief
-32%
Culture & Arts
-40%
Note: N=29
Approved Grants Decline from 2010 to 2013; Culture & Arts Hit Hardest by Changing Strategies

17. Despite Decline in Grants Approved, Team Sizes Have Mostly Increased Since 2010
17
2.0
4.0
11.0
8.5
19.0
25.5
3.5
5.0
10.0
10.0
21.0
26.0
3.5
5.0
10.0
10.0
24.0
22.0
3.5
5.5
9.0
10.0
24.0
28.5
Cash Giving Under $5
Million (n=14)
Cash Giving Between $5+
and $15 Million (n=20)
Cash Giving Between $15+
and $25 Million (n =14)
Cash Giving Between $25+
and $50 Million (n=18)
Cash Giving Between $50
and $100 Million (n=14)
Cash Giving Over $100
Million (n=10)
Team Size (Contributions FTEs) by Giving Tier, 2010 to 2013, Medians
2010
2011
2012
2013

18. Education Continues to be the Most Popular Program Area Supported by Corporations
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Civic & Public Affairs, 5%
Community & Economic Development, 14%
Culture & Arts, 5%
Disaster Relief, 3%
Education, Higher, 12%
Education, K- 12, 16%
Environment, 3%
Health & Social Services, 27%
Other, 15%
Note: Average Percentages, N=181.
Fastest Growing Cause Area

19. Employees Take Center Stage in Corporate Social Responsibility

20. CEOs at CECP’s Board of Boards Conference Identified Employees as the Most Influential Stakeholder
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Poll Question at February’s Board of Boards Conference: Encouragement from which stakeholder group would matter most in a decision to expand your company’s investment in the community?
0%
3%
3%
14%
22%
22%
36%
Government
Media
Nonprofit/Community Leaders
Shareholders
Board of Directors
Customers
Employees

21. CEO Perspective
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“Our employee engagement programs pay for themselves as they translate into loyalty, brand reputation, and partnerships along the supply chain.”
Ken Powell
CEO and Chairman
General Mills

22. Chief Giving Officers at Leading Companies Identify Paid-Release-Time as Most Engaging Program
22
Poll Question at May’s CECP Summit: Which tactic do you believe is the most effective for increasing employee satisfaction with your company?
1.Volunteer Time Off: 47%
2.Ongoing (Year-Round) Matching Gifts: 22%
3.Communicating (internally) about Signature Programs or Large Grants: 21%
4.Matching Gifts Events (like United Way): 9%
Note: N=135.

23. More Companies Gave Time Off for Volunteering
in 2013
23
Note: Matched Set, N=100.
Percentage of Companies Offering Domestic Service Programs by Year
34%
33%
44%
50%
51%
53%
54%
59%
2010
2011
2012
2013
Pro Bono Service
Paid-Release Time

24. Paid-Release-Time Volunteer Programs are Most Common in the Financials and Cons. Discretionary Industries
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33%
33%
38%
39%
45%
55%
60%
60%
68%
74%
Materials, n=15
Utilities, n=15
Consumer Staples, n=16
Industrials, n=18
Technology, n=20
Communications, n=11
Energy, n=10
Health Care, n=25
Consumer Discretionary, n=28
Financials, n=46
Percentage of Companies Offering Volunteer Time Off in 2013

25. Employees Are Taking Advantage of Generous Volunteer Opportunities
25
45,211
47,506
55,623
61,938
31.97%
33.53%
35.31%
36.56%
25.00%
28.00%
31.00%
34.00%
37.00%
40.00%
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2010
2011
2012
2013
Median # of Hours Volunteered On Company Time (N=28)
Average Percentage of Employees Volunteering At Least 1 Hour On Company Time (N=36)

26. Dollars for Doers and Employee Volunteer Awards Were Most Common Programs in 2013
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3%
4%
32%
40%
41%
47%
49%
50%
51%
55%
57%
59%
Volunteer Sabbatical
Incentive Bonus
Retiree Volunteering
Team Grants
Pro Bono Service
Board Leadership
Company Wide Day of Service
Family Volunteering
Flexible Scheduling
Paid Release Time
Employee Volunteer Awards
Dollars for Doers
Percentage of Companies Offering Each Volunteer Program to Domestic Employees, 2013
Note: N=204.

27. 86% of Companies Encourage Employee Contributions by Offering At Least One of the Following Matching-Gift Policies
27
66%
56%
54%
42%
A Year-Round Matching
Gift Policy
A Workplace Giving
Campaign
A Dollars-for-Doers
Matching Policy
A Disaster Relief
Matching Gift Policy
Percentage of Companies Offering…

28. Corporations Evaluate the Social Value of Contributions

29. A Majority of Companies are Measuring the Societal Value of their Contributions
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18%
35%
47%
Very Experienced
(5 Years or More)
Moderately
Experienced
(3-4 Years)
Slightly Experienced
(2 Years or Less)
76% Measure Outcomes and/or Impacts
24% Do Not Measure Outcomes and/or
Impacts
Note: N=160.
Note: N=119.

30. A Majority of Companies are Measuring the Societal Value of their Contributions
30
24% Do Not Measure Outcomes and/or
Impacts
Note: N=121.
Note: N=81. Only includes companies that provided specific method.
77% Focus Impact Evaluation on Specific Grants
24%
17%
47%
12%
Methods for Focusing Impact Evaluation
23% Evaluate All Grants
Only grants to a specific cause area
Only grants made for a strategic philanthropic program
Only grants larger than a threshold AND to a specific cause area
Only grants larger than a specific threshold

31. Closing Thoughts – Q/A
•Read Giving in Numbers: 2014 Edition!
•Free for download at cecp.co/gin
•Check out CECP’s newest research publication, Giving Around the Globe, released earlier this week!
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Giving in Numbers Participant List
Communications (n=11)
Consumer Discretionary (n=34)
Consumer Staples (n=25)
AOL (2)
ADT Corporation (1)
Altria Group, Inc. (12)
AT&T Inc. (3)
Amway Global (2)
Anheuser-Busch InBev (3)
DIRECTV, LLC (7)
Apollo Education Group (3)
BJ’s Wholesale Club, Inc. (1)
Discovery Communications, Inc. (2)
Best Buy Co., Inc. (8)
Brasil Foods (1)
Ogilvy & Mather (8)
Carlson (12)
Cargill (9)
Pearson plc (9)
CarMax, Inc. (1)
The Clorox Company (2)
Sprint Corporation (8)
Darden Restaurants, Inc. (4)
The Coca-Cola Company (12)
Time Warner Inc. (13)
eBay Inc. (4)
Colgate-Palmolive Company (7)
Verizon Communications Inc. (11)
Ecolab Inc. (3)
CVS Caremark Corporation (10)
Vodafone Group Plc (4)
Gap Inc. (11)
FEMSA (1)
The Walt Disney Company (9)
General Motors Company (2)
General Mills, Inc. (9)
Hasbro, Inc. (13)
The Hershey Company (10)
The Home Depot, Inc. (12)
The Hillshire Brands Company (2)
Honda North America (3)
Kellogg Company (2)
J. C. Penney Company, Inc. (8)
Kimberly-Clark Corporation (8)
JM Family Enterprises, Inc. (4)
The Kroger Co. (2)
Johnson Controls, Inc. (5)
Land O'Lakes, Inc. (1)
KPMG LLP (11)
McCormick & Company, Incorporated (4)
Macy’s, Inc. (8)
Newman’s Own (2)
Marriott International, Inc. (3)
PepsiCo (9)
Masco Corporation (4)
Philip Morris International (5)
Mattel, Inc. (10)
Procter & Gamble Company (5)
MGM Resorts International (1)
S.C. Johnson & Son, Inc. (2)
Mitsubishi Corporation (Americas) (9)
Target (12)
Newell Rubbermaid Inc. (4)
Wal-Mart Stores, Inc. (10)
PricewaterhouseCoopers LLP (4)
Sabre Holdings (5)
Southwest Airlines Co. (3)
Starbucks Coffee Company (4)
Starwood Hotels & Resorts Worldwide, Inc. (6)
Toyota Motor North America, Inc. (12)
Under Armour, Inc. (1)
United Stationers Inc. (1)
Yum! Brands, Inc. (3)
Note: Number in parenthesis is the number of years the company completed the Giving in Numbers Survey. Bolded companies are part of the 4-year matched set.

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Giving in Numbers Participant List
Energy (n=14)
Financials (n=55)
Financials (Continued)
Chesapeake Energy Corporation (4)
Allstate Insurance Company (9)
MetLife, Inc. (10)
Chevron Corporation (13)
American Express (9)
Morgan Stanley (12)
CITGO Petroleum Corporation (4)
Ameriprise Financial, Inc. (3)
Mutual of Omaha Insurance Company (1)
ConocoPhillips (8)
AXA Equitable (6)
Nationwide Insurance (3)
Devon Energy Corporation (1)
Banco Bilbao Vizcaya Argentaria, S.A. (6)
Neuberger Berman (3)
Exxon Mobil Corporation (8)
Bank of America Corporation (13)
New York Life Insurance Company (6)
Halliburton (8)
Barclays (4)
Northern Trust Corporation (2)
Hess Corporation (7)
BNY Mellon (9)
Northwestern Mutual (4)
Peabody Energy Corporation (5)
Capital One Financial Corporation (6)
NYSE (9)
Phillips 66 (1)
The Charles Schwab Corporation (2)
PIMCO (1)
Shell Oil Company (11)
Citigroup Inc. (11)
The PNC Financial Services Group, Inc. (9)
Spectra Energy (2)
Citizens Bank (8)
Popular, Inc. (5)
Total S.A. (2)
Credit Suisse (3)
Principal Financial Group (8)
TransCanada Corporation (2)
CSAA Insurance Group (2)
Prudential Financial, Inc. (10)
Deutsche Bank (9)
Royal Bank of Canada (4)
First Niagara Financial Group, Inc. (2)
State Farm Mutual Automobile Insurance Company (10)
Genworth Financial, Inc. (7)
Thrivent Financial for Lutherans (1)
The Goldman Sachs Group, Inc. (11)
The Travelers Companies, Inc. (8)
The Guardian Life Insurance Company of America (5)
U.S. Bancorp (3)
The Hartford (7)
UBS (7)
HSBC Bank USA, N.A. (10)
Unum Group (1)
JPMorgan Chase & Co. (13)
Vanguard (2)
KeyCorp (3)
Visa Inc. (1)
Lincoln Financial Group (3)
Voya Financial, Inc. (7)
Macquarie Group (3)
Wells Fargo & Company (12)
Marsh & McLennan Companies, Inc. (4)
The Western Union Company (8)
Massachusetts Mutual Life Insurance Company (6)
Weyerhaeuser Company (3)
MasterCard Worldwide (9)
Note: Number in parenthesis is the number of years the company completed the Giving in Numbers Survey. Bolded companies are part of the 4-year matched set.

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Giving in Numbers Participant List
Health Care (n=26)
Industrials (n=26)
Materials (n=18)
Abbott (8)
BAE Systems, Inc. (2)
3M (10)
Aetna Inc. (12)
The Boeing Company (7)
Alcoa Inc. (9)
Agilent Technologies, Inc. (10)
Caterpillar Inc. (6)
Ashland Inc. (4)
Amgen Inc. (4)
CH2M Hill Companies, Ltd. (1)
Bemis Company, Inc. (2)
BD (8)
Crane Co. (10)
The Dow Chemical Company (10)
Boston Scientific Corporation (3)
CSX Corporation (5)
DuPont (6)
Bristol-Myers Squibb Company (13)
Cummins Inc. (3)
FMC Corporation (5)
Cardinal Health, Inc. (7)
Eaton Corporation (5)
Gerdau (2)
CIGNA (5)
Emerson Electric Co. (9)
International Paper Company (2)
DaVita Inc. (5)
FedEx Corporation (6)
MeadWestvaco Corporation (3)
Eli Lilly and Company (13)
Fluor Corporation (2)
Monsanto Company (2)
Express Scripts, Inc. (5)
General Electric Company (12)
The Mosaic Company (5)
GSK (12)
Itron (1)
Novelis, Inc. (1)
HCA Inc. (9)
John Deere (4)
Owens Corning (3)
Humana Inc. (5)
Lockheed Martin Corporation (7)
Praxair, Inc. (5)
Johnson & Johnson (11)
Meritor, Inc. (8)
The Sherwin-Williams Company (2)
Kaiser Permanente (3)
Northrop Grumman Corporation (7)
Vale (3)
McKesson Corporation (10)
PACCAR Inc (4)
Vulcan Materials Company (4)
Medtronic, Inc. (5)
Raytheon Company (4)
Merck (10)
Rockwell Automation, Inc. (3)
Novo Nordisk A/S (2)
Rockwell Collins, Inc. (4)
Pfizer Inc (11)
Union Pacific Corporation (4)
Quest Diagnostics Incorporated (5)
United Technologies Corporation (11)
Sabin (1)
UPS (3)
UnitedHealth Group (8)
Votorantim Group (2)
WellPoint, Inc. (8)
Xylem (3)
Note: Number in parenthesis is the number of years the company completed the Giving in Numbers Survey. Bolded companies are part of the 4-year matched set.

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Giving in Numbers Participant List
Technology (n=31)
Utilities (n=21)
Accenture (9)
Ameren Corporation (1)
Adobe (7)
American Electric Power Company, Inc. (4)
Alcatel-Lucent (1)
Arizona Public Service Company (3)
Applied Materials, Inc. (5)
CenterPoint Energy, Inc. (1)
Autodesk, Inc. (2)
Consolidated Edison, Inc. (13)
BMC Software (10)
Dominion Resources, Inc. (4)
Booz Allen Hamilton Inc. (1)
DTE Energy Company (2)
CA Technologies (7)
Duke Energy Corporation (9)
Cisco Systems (13)
Entergy Corporation (9)
Corning Incorporated (3)
Exelon Corporation (7)
Dell Inc. (8)
FirstEnergy (5)
EMC Corporation (4)
NRG Energy (1)
Google Inc. (4)
Pepco Holdings, Inc. (2)
IBM Corporation (13)
PG&E Corporation (9)
IHS Inc. (1)
PNM Resources, Inc. (7)
Intel Corporation (7)
PPL Corporation (2)
McGraw Hill Financial (12)
Public Service Enterprise Group Incorporated (6)
Microsoft Corporation (7)
Sempra Energy (8)
Moody’s Corporation (9)
Southern California Edison (9)
Motorola Solutions, Inc. (2)
Southern Company (3)
NVIDIA Corporation (2)
TECO Energy, Inc. (5)
Pitney Bowes Inc. (7)
Qualcomm Incorporated (8)
salesforce.com (9)
Samsung Electronics America, Inc. (4)
SAP AG (2)
Symantec Corporation (5)
Synopsys, Inc. (2)
Texas Instruments Incorporated (6)
Toshiba America, Inc. (2)
Xerox Corporation (9)
Note: Number in parenthesis is the number of years the company completed the Giving in Numbers Survey. Bolded companies are part of the 4-year matched set.

36. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’ newsletter - Sign up on the blog!
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37. Save the Date – December 18th
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More than Writing a Check: Creating Successful, Multi-Faceted Corporate/Nonprofit Partnerships
Thursday, December 18th, 2014
10 a.m. – 11 p.m. PT (1-2 p.m. ET)
Register here: http://bit.ly/1wy3Y2e
Featuring:
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Susan McPherson
McPherson Strategies