This webinar, the first in a new "Nonprofit Insights" series from VolunteerMatch, introduces the different roles volunteers can play in your nonprofit events, and how social media can help you engage them. Laura Coltrin, Product Manager at Eventbrite, and Ritu Sharma, Co-Founder and Executive Director of Social Media for Nonprofits, present ideas for how volunteers can be helpful in promoting and running an event, and how to keep those volunteers engaged with your organization moving forward. Laura and Ritu use classic volunteer engagement concepts of recruitment, recognition and (ultimately) retention as a framework for their discussion.

1. Engaging Event
Volunteers through
Social Media
November 7, 2012
#vmlearn

2. Who are we?
Ritu Sharma Brianna Haag
Co-Founder & Executive Director SF Marketing Manager
ritu@sm4np.org brianna@eventbrite.com
@ritusharma1 @britesf
SM4NP.org Eventbrite.com/npo
#vmlearn
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3. The Agenda
Before the event: How to recruit volunteers and
help them spread the word
During the event: What tools can you use to manage your
event
After the event: How can you maintain and increase
engagement of volunteers
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4. Recruiting Volunteers through Events
Place for past volunteers to share their experiences
Opportunity to connect prospective volunteers to the
mission and the program
Reason to engage with new people interested in learning
about various opportunities to get involved
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5. Ticketing Lifecycle
On average, fundraiser
tickets go on sale 4-6
weeks before the event.
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6. Create your Registration Page
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7. 3 Places You Must Post Your Event
Create events on all major platforms
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8. Let Your Volunteers Be Your Evangelists
• Encourage them to share
through social media
• Prompt easy promotion
through pre-written
communication for email &
social media
• Enable volunteers to be
leaders
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9. Understand the Value of a Share
1 “Share” =
$6.00
in future
donations
+ 11 views of your event page
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10. The Agenda
Before the event: How to recruit volunteers and help
them spread the word
During the event: What tools can you use to manage
your event
After the event: How can you maintain and increase
engagement of volunteers
#vmlearn
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11. Day of Event Tools
Print attendee check-in list
Generate name badges
Check in attendees through Eventbrite’s Entry
Manager iOS or Android mobile app
Register attendees day-of through Eventbrite’s
At The Door iPad application
Pull daily and post-event reporting
Allow attendees to access event information on
their mobile phone (iOS or Android)
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12. Social Media Communication
Give volunteers a voice during the event
• SMS
• GroupMe
• Twitter
• Instagram
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13. The Agenda
Before the event: How to recruit volunteers and help
them spread the word
During the event: What tools can you use to manage your
event
After the event: How can you maintain and increase
engagement of volunteers
#vmlearn
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14. Stewardship & Retention
• Ask volunteers to review you on VolunteerMatch.
• Ask them to opt-in to your newsletter list.
• Send info about the impact of
their work.
• Make sure they know how to
stay involved.
• Don’t disappear after the
event!
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15. Recognition
• Story telling: Capture
significant volunteer moments
during your event
• Recognize: Praise volunteers
who rose above the call of duty
• Social media: Share these
stories with your community
• Recruiting: Leverage these
examples to recruit new
volunteers for future events
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16. Questions?
Brianna Haag Ritu Sharma
SF Marketing Manager Co-Founder and Executive
brianna@eventbrite.com Director ritu@sm4np.org
Eventbrite Social Media for Nonprofits
#vmlearn
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17. The Technology of
Board Engagement
December 12, 2012
Bryan
Breckenridge
Alice
Korngold
Nonprofit
Success
Enabler
CEO
LinkedIn
Korngold
ConsulMng
LLC
h5p://learn.volunteermatch.org
#vmlearn