This document discusses how companies can amplify and measure the impact of their corporate social responsibility programs through social media. It provides five tips: 1) lead from the top and bottom levels of an organization; 2) be consistent in social media engagement; 3) communicate and share about CSR initiatives; 4) invest in social media efforts; and 5) leverage customers as advocates by having fun and engaging conversations online. The presentation aims to help companies maximize their CSR and social media strategies.

1. SOCIAL MEDIA + CR:
How to Amplify & Measure Your Impact
Susan McPherson John Gordon
SVP/Director, Global Marketing SVP, Digital
Fenton
Fenton
@susanmcp1
@j6ordon

2. How To Ask Questions
• Type questions into the box on
the right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the
end of the presentation
• A copy of the sides will be
circulated after the event
VolunteerMatch makes it easier to manage successful
community engagement programs.

3. SOCIAL MEDIA +
CORPORATE RESPONSIBILITY
How to Amplify and Measure Your Impact
John Gordon, SVP Digital, @j6ordon
Susan McPherson, SVP/Director of Global Marketing, @susanmcp1

4. Is your company using
social media to engage
around corporate
responsibility?

7. A company’s CSR program can be responsible
for more than 40% of its reputation.

8. Political
Personal Commercial
CSR

9. TOP 5 TIPS TO MAXIMIZE CSR AND
SOCIAL MEDIA EFFORTS

10. #1: Lead from the top AND the bottom.

12. A TRULY SOCIAL BUSINESS
•Knows they no longer own the
conversation about their brand
•Listens to stakeholders
•Engages stakeholders in an
ongoing conversation
•Gives and receives

13. #2: Be consistent.

14. 14

15. How are you measuring your success?
1. Surveys/Polls
2. One-on-one questions
3. Media imprints/clips
4. All of the above
5. None

16. Available at
www.fenton.com/resources

17. #3: Communicate and share.

19. Add
Listen Ask Relate
Value

20. #4: Invest.

21. Customer
Media
You

22. #5: Your customers are your greatest salespeople.

24. #5: Have fun.

26. SOCIAL MEDIA +
CORPORATE RESPONSIBILITY
How to Amplify and Measure Your Impact
John Gordon, SVP Digital, @j6ordon
Susan McPherson, SVP/Director of Global Marketing, @susanmcp1

27. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
VolunteerMatch makes it easier to manage successful
community engagement programs.

28. Upcoming Session: July
Small Business, Big Engagement:
Trends & Best Practices in Using Social Media
to Tell the Small Business CSR Story
Guest Speaker:
Julie Dixon
Deputy Director of the Center for Social Impact Communication
Georgetown University
Register:
https://www1.gotomeeting.com/register/488892528
Wednesday
July 25, 2012
10-11 a.m. PT (1-2 p.m. ET)