1. McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

2. LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 7, YOU SHOULD BE ABLE TO: Describe the nature and scope of world trade from a global perspective and its implications for the United States . LO1 Identify the major trends that have influenced the landscape of global marketing in the past decade . LO2 Identify the environmental forces that shape global marketing efforts . LO3 7-

3. LO4 LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 7, YOU SHOULD BE ABLE TO: Name and describe the alternative approaches companies use to enter global markets . Explain the distinction between standardization and customization when companies craft worldwide marketing programs . LO5 7-

4. "We Can Out-Compete Any Other Nation" 7- http://www.youtube.com/watch?v=TOPY1A2U12Q

6. FIGURE 7-1 World trade flows for goods and commodities within and between geographic regions ($ billions U.S.) 7-

7. FIGURE 7-2 Porter’s diamond of national competitive advantage: 4 key elements on why some countries become world leaders 7-

9. Sharp Aquos TV and Bruno Magli Shoes What element of Porter’s Diamond of National Competitive Advantage? LO1 7-

11. FIGURE 7-3 Protectionism hinders world trade when countries raise prices and limit supply through tariff and quota policies 7-

13. FIGURE 7-4 The European Union in early 2010 consists of 27 countries with more than 500 million consumers 7-

15. FIGURE 7-A Global companies and marketing strategy 7-

18. MARKETING IN A BORDERLESS ECONOMIC WORLD TREND 4—A NETWORKED GLOBAL MARKETPLACE LO2 7-

20. FIGURE 7-B Cultural appreciation 7-

26. FIGURE 7-5 A comparison of the purchasing power differences around the world 7-

28. FIGURE 7-6 Alternative global market-entry strategies 7-

33. FIGURE 7-7 Five product and promotion strategies for global marketing 7-

37. FIGURE 7-8 Channels of distribution in global marketing 7-