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How other Sports governing bodies are involved in Social Media,[object Object]
Your prospects are all over the web sphere.,[object Object],Your prospects are spread all across the world,[object Object],They are searching for you on Organic search engines.,[object Object],They are visiting web sites that give them information they need on your behalf.,[object Object],They are on social media sites talking about you- But the question is :,[object Object],ARE YOU LISTENING?,[object Object],www.voxturmedia.com,[object Object]
Website Eco System,[object Object],Social Media Framework,[object Object],Sports governing bodies and Social Media engagement  comparison,[object Object],Case Studies,[object Object],Conclusion,[object Object],www.voxturmedia.com,[object Object]
1. Google.co.in,[object Object],2. Google.com,[object Object],3. Yahoo.com,[object Object],4. Facebook.com,[object Object],5. Youtube.com,[object Object],6. Blogger.com,[object Object],7. Orkut.co.in,[object Object],8. Wikipedia.org,[object Object],9. Rediff.com,[object Object],10. Twitter.com,[object Object],Source: Alexa.com,[object Object],www.voxturmedia.com,[object Object]
Prospect,[object Object],Generation,[object Object],Listen,[object Object],Extract Value,[object Object],and Build Trust,[object Object],Respond,[object Object],Campaigns,[object Object],Sales,[object Object],Force,[object Object],Profiling,[object Object],Influence,[object Object],Call,[object Object],Planning,[object Object],Channel & Community,[object Object],Integration,[object Object],Enable,[object Object],Functional Areas,[object Object],Value Creation through Conservations,[object Object],Marketing,[object Object],Community,[object Object],Interaction,[object Object],Service,[object Object],Community,[object Object],Collaboration,[object Object],Community Creation,[object Object],Collaboration,[object Object],Content,[object Object],Syndication,[object Object],Employee ,[object Object],Collaboration,[object Object],Sales,[object Object],Branding,[object Object],www.voxturmedia.com,[object Object],Source : Cognizant Technologies,[object Object]
6 out of the Top 10 Websites in India are Social Network based Websites.,[object Object],Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news.,[object Object],Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010.,[object Object],LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA,[object Object],www.voxturmedia.com,[object Object]
www.voxturmedia.com,[object Object]
CASE STUDY – 1 ,[object Object]
Australia cricket is very active on Social Media.  Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page.,[object Object],Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language).,[object Object],Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website.,[object Object],The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative.,[object Object],Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia.,[object Object],They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook.,[object Object],www.voxturmedia.com,[object Object]
Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel.,[object Object],You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.,[object Object], ,[object Object],The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter.  This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel). ,[object Object],www.voxturmedia.com,[object Object]
Cricket Australia’s official Twitter page is called ‘Cricket Aus’.  Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams.,[object Object],Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level. ,[object Object],Twitter Tools – Cricket Aus is using bit.ly for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for:,[object Object],       1. Polls,[object Object],        2. Video streams,[object Object],        3. Picture links,[object Object],        4. Automated Feed Management,[object Object],www.voxturmedia.com,[object Object]
CASE STUDY 2 ,[object Object]
www.voxturmedia.com,[object Object]
www.voxturmedia.com,[object Object]
Branding Opportunity,[object Object],www.voxturmedia.com,[object Object]
Information and engagement,[object Object],www.voxturmedia.com,[object Object]
Monetizing  Social Network ,[object Object],COA- drive traffic to the main website shopping page,[object Object],www.voxturmedia.com,[object Object]
www.voxturmedia.com,[object Object]
Fan Interaction,[object Object],Picture sharing,[object Object],Videos,[object Object],Event Information,[object Object],Comments and conversation,[object Object],www.voxturmedia.com,[object Object]
www.voxturmedia.com,[object Object]
Reciprocal follow strategy,[object Object],Measureable link strategy,[object Object],COA – Drive traffic, information distribution,[object Object],www.voxturmedia.com,[object Object]
www.voxturmedia.com,[object Object],Social Media engagement will drive traffic to BCCI official website.,[object Object],Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content.,[object Object],BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches),[object Object],BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.,[object Object]
Presentation byNilesh Deshmukhvoxtur media,[object Object],www.voxturmedia.com,[object Object]

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