3. INTRODUCTION:- Since 1837 P&G has built a rich heritage of touching consumers Lives with brands that make life a little better every day. This simple Purpose has enabled us to become one of the world’s leading consumer products companies – and will continue to guide us as we seek to improve lives now and for generations to come.
4. Vision Be, and be recognized as, the best consumer products and services company in the world. Promise Three billion times a day, P&G brands touch the lives of people around the world. And P&G people work to make sure those brands live up to their promise to make everyday life just a little bit better.
5. Mission / Goal The Company’s goal is to win consumers for its products by virtue of the products’ quality and value, and not by creating unfair disadvantage for its competitors.
6. Purpose We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.
7. Values P&G is its people and the values by which we live. We attract and recruit the finest people in the world. We build our organization from within, promoting and rewarding people without regard to any difference unrelated to performance. We act on the conviction that the men and women of Procter & Gamble will always be our most important asset.
8. Principles These are the Principles and supporting behaviors, which flow from our Purpose and Values. We Show Respect for All Individuals The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work Innovation Is the Cornerstone of Our Success We Are Externally Focused We Value Personal Mastery We Seek to Be the Best Mutual Interdependency Is a Way of Life
11. 1837 James Gamble Founder 1837 William Procter Founder 1850 James A. Folger 1859 Central Avenue First P&G Plant 1870's Distributor 1879 Visual From First Ivory Ad 1882 Harley Procter Marketer 1886 Folgers Card
12. 1886 Ivorydale 1890 First Analytical Lab 1896 First P&G Color Print Ad 1896 Ivory Print Ad 1896 Ivory Print Ad A Busy Day 1898 Ivory Ad 1900 Ivorydale Train 1907 William Cooper Procter
13. 1908 King Gillette 1910 Ivorydale Workers 1918 Gillette Print Ad 1919 Factory Workers 1919-1920 Ivory Soap Salesman 1920 Max Factor's Society Make-Up PR 1920's Ivory Bar 1973 Clairol Herbal Essence Shampoo 1973 Herbal Essence Package 1995 National Medal of Technology
14. 1931 Neil McElroy 1932 Gillette Blue Blades Product 1933 Dreft First P&G Detergent 1933 Dreft Production 1933 Popular Ma Perkins Radio Show 1934 Drene First P&G Shampoo 1937 Products 1926 Camay First Package 1926 Camay Print Ad
15. 1930 Early Radio 1930 Fairy Soap Truck United Kingdom 1930 Market Research 1930 Max Factor Sr. 1930 Salesman 1939 First TV Commercial 1946 Early Tide User 1946 Tide First Package 1946 Tide Print Ad
16. 1950 Max Factor Print Ad 1950 Oil of Olay Package 1952 Miami Valley Labs Research 1955 Crest First Package 1956 Crest Norman Rockwell 1956 Miss Clairol Print Ad 1956 Miss Clairol Print Ad 1957 Charmin 1960 Downy First Package 1960 Downy Print Ad
17. 1960 Pantene Print Ad 1961 Pampers First Package 1961 Pampers Print Ad 1967 Ariel First Package 1970 Bounty Print Ad 1970 Bounty Product 1970 Oil of Olay Print Ad 1972 IamsEukanuba Carton
29. Marketing Policies C. Respect in the Marketplace Product Safety Bribery and Improper Business Dealings Fair Dealing with Suppliers and Customers Confidentiality and Consumer Privacy Communicating with the Media Research Involving Animals
30. We are passionate about continuing our progress in alternatives to research involving animals. P&G is committed to being a leader. We want our brands to lead their categories. We want our company to be a leader in our industry and our communities. And we want P&G to be among the best places to work.