Aastra provides communication solutions for the tourism industry. It targets hotel chains, restaurants, travel agencies and operators. The document discusses the needs of these businesses and customers, including welcoming, informing and entertaining guests. It also covers needs for reliable backend communications, maximizing staff efficiency, and controlling costs. Aastra's solutions include IP PBX systems, DECT phones, multimedia services and applications to integrate communications with business operations. Customer references using Aastra include hotel groups like Accor and Pierre et Vacances.
4. Target groups Companies in the tourismsector Accommodation Hotel, camping, B&B (bed and breakfast), lodging, luxuryhotel, apartmenthotel… Food supply Restaurant Coffee shop Travel / business trip Travelagency Traveloperator July 10 Tourism Industry Market 4
5. Focus on the tourist Tourist Everybody travels outside its habitual place of residence. For a period of at least one night or 4 months at maximum. Go on a journey for one of the following reasons: Pleasure (holidays or weekend) Health (hydrotherapy, thalassotherapy, etc.) Missions or meetings of all kinds (conventions, seminaries, etc.) Professional journeys, business trips July 10 Tourism Industry Market 5
6. A marketview Tourismsectortoday Time of crisis Reduction of investments - except for strategicinvestment Strategicinvestment To enable the progress in competition To be more efficient in case of new growth Demands on the tourismsector All forms of communication To welcome, inform, serve and entertain the customer To optimize the customerrelationship Mobility and security in all localities Advanced customer services Wellstructuredcost control July 10 Tourism Industry Market 6
7. Positioning of Aastra N°1 in Europe on the professional market. Aastra offers a range of Open Solutions. Furthermore Aastra offers a unique « Triple Play » feature. July 10 Tourism Industry Market 7 Communication Solutions from Aastra are a strategic investment which improves your competitiveness!
213. Components of the Aastra Tourism solution Tourism Industry Market 32 30 July 2010 July 10
214. Components of the Aastra Tourism solutionUnified Communication applications July 10 Tourism Industry Market 33 Collaborative communication CTI, CRM, Multi-directory Softphone, Video sharing Smart routing Conference Confidentiality Recording ACP IP Conference Telephony Web Portal Unified Messaging E-mail, Voice, Fax. TTS, Voice Reco Mobility - WAP Presence & IMFollow-me CalendarChat Unified Communication Portal UCP & TWP Attendant Multi-directories Calendars Statistics Contact Center IVR MultimediaAgents Smart Scripting ACP Web Attendant ACP Contact Center
215. Video solution in Aastra’soffer TWP 3.1 Aastra ViPr July 10 Tourism Industry Market 34
216. Aastra Triple Play Suite solution (ATPS) Tourism Industry Market 35 ComputerInternet TelephonyQoS TelevisionTV HD Gameson line Triple Play Services PSTN Internet IPTV ADSL2+ Modem Internet VideoSP Internet Terminal July 10
217. DVBIP gateways Middleware IPTV STB TV mode Hotel CMS, Pdt info service Sharp LG Samsumg Analogterminals Secure Access Portal Billing Technological partnership (ATPS components) July 10 Tourism Industry Market 36
221. Lucien Barrière : IP in the service of customer satisfaction Needs Networking of different establishments (hotel, casino, headquarters…) Need of taxation and a GSM gateway service Need of mobility DECT solution Selected solutions and services Networking of existing Aastra PBX Systems 51 DECT terminals on 6 sites for increased mobility Billing software connected to PBX July 10 Tourism Industry Market 40
225. Tools, organisations, web sites Tools Brochure and PowerPoint presentation Organisations To becompleted by country www.ifa-international.org Web sites To becompleted by country http://ec.europa.eu/index_fr.htm#top July 10 Tourism Industry Market 44
226. Sometrade shows & conventions To becompleted by country July 10 Tourism Industry Market 45
228. Perspectives E-reception Virtual visit Natural language for IVR / video: web access, mobile 3 G Interactive carpet Push automatic information about free hotels on mobile phone Tourist route on mobile – voice guide on mobile phone Vacation location changes to office On-line purchase of the furniture of the room TV monitor integrated in a plate glass window Virtual travel July 10 Tourism Industry Market 47
229. Tourism Industry Market 48 WhoisAastra ? Major actor of Unified Communications Aastra provides technological components based on market standards and compatible with installed data infrastructure. Systems Infrastructure Real time Communications Evolution of needs « hyper-connectivity» « Easiness » « Reliability » Unified Messaging Aastra People Presence & Collab. Management & Security Integration in PMS Organizations Modular architecture, integration into the Hotel Information System, Communication Enabling Business Processes (CEBP). 30 July 2010 July 10