1. Road transport and logisticIndustry Market July 2010

2. Overview Transport Market Transport MarketNeeds Aastra Solutions Product Components Customer References Strength / Opportunities Marketing Tools Perspectives July 10 Transport Industry Market 2

3. MarketView and Target Groups Transport market

4. The devil and the deep blue sea The professionals experience pressure from both sides - carrier and customer Just in time KANBAN Pressure on the prices Relocation Legislation International competition Diesel price increase since 2000 +23,66 % July 10 Transport Industry Market 4

5. Road transport market 1/2 The activity of road transport accompany more and more frequently with third services, which were furnished within or during the preparation of transports: as the logistics or the organization of transport. These additional activities are no more secondary activities intend to compensate for the first one, but much more to complete these ones. In this context we talk about 1.300.000 employments which are going to be added to those of the road transport, and which depend on it. Test of the EuropeanModular System(25m of length and 60 tons) which can imply new stakes in the coming years. July 10 Transport Industry Market 5

6. Road transport market 2/2 July 10 Transport Industry Market 6 All the companies which concentrate their business on road transport and employ more than 50 workers are 989 in number and constitute 44,3% of the global turnover. The road transport represents 80 % of transporting of goods, the rail 12 % and the waterway 5%.

7. An increased competition with the Eastern European countries (1/2) Brussels rejected the demand of a moratorium wanted by the French government on the extension of the cabotage for 7 East countries (Poland, Baltic States, Hungary, Slovakia, Czech Republic). Some countries are afraid of the fall of the prices because of the unfair competition of Eastern Europe countries which have social costs and tax much lower than the countries of Western Europe. July 10 Transport Industry Market 7 Road transport international evolution 2004 – 2007

8. An increased competition with the Eastern European countries (2/2) The global growth of the international Polish ensign is 21 % and that of the Baltic States 31 % between 2000 – 2005 whereas the growth of Western countries has an amount of 32 %. Eastern countries have resolutely focused on the international activities. July 10 Transport Industry Market 8 Activity structure of European ensign in 2005 (SOeS) The numbers between the bracket represent the importance of ensign in comparison to the whole European ensign.

9. Cost structure The cost structure is different between the long distance road transport and the regional road transport. The road transport has a very low profitability, a rate which is with 1,5 % superior to all the other occupations today and suffer from a considerable lack of competitiveness at the European level (FNTR). July 10 Transport Industry Market 9

10. MarketView and Target Groups Organisation of the Information System

11. Reorganization of the sector A more and more important part of the companies works with public capital: subsidiaries railways enterprise or the European post offices. Confronted by this power of big groups, small enterprises join together and combine the potential of big business while keeping the flexibility of small and medium-sized firms. July 10 Transport Industry Market 11 They choose a horizontal or vertical meshing according to their needs.

12. Reorganization of the sector July 10 Transport Industry Market 12 Horizontal or geographical meshing, which consists getting in contact with companies exercising the same activity in another region. Production Production Transport Transport Vertical meshing, which intention it is to cover all the possible additional activities in a sector (transport, logistic, etc.). Wharehouse Warehouse Retail dealer Distribution Sale Sales

13. Regrouping of transport companies (1/2) The purpose of the regrouping of transport companies : To increase the turnover, To diversify the customers, To reduce the costs and To optimize the traffic. July 10 Transport Industry Market 13

14. Regrouping of transport companies (2/2) The network organisation needs a tool for the electronic circulation of information with: at minimum, a shipping exchange, an intranet allowing to assure an optimum circulation of information and more prosaically to assure the traceability of the freight and anEDISystem (Electronic Data Interchange). In consequence of access costs to this integrate systems, the small and medium-sized firmsare reluctant to use the EDI contrarily to big business and prefer to adopt the WEB-EDI. The degree of integration of a network is linked to the integration degree of the information systems of members of the network. July 10 Transport Industry Market 14

15. An Excursus – Country Market

16. Local Market To becompleted by country

17. Needs of Transport Market

18. Transport Aastra Solution Use per profile July 10 Transport Industry Market 18

19. Needs of transport market Foreveryneed, thereis an Aastra solution! July 10 Transport Industry Market

21. Measure

22. Develop loyalty

23. Application sharingInteract with his environment

25. To update the database.

28. Measure

29. Develop loyalty

31. Meta-phone book, phone book

32. Management of documents

34. Measure

35. Develop loyalty

37. To receive information from the headquarter.

38. To communicate with hubs.

40. Collaborative work

41. Telecommuting

42. Networking

43. Information sharing

45. Increase the reactivity to develop loyalty of customer

46. Interact communication with informatics (CTI)

48. To promote a modern image.

49. Not to lose calls.

50. To offer a unique point of reception.

51. To guarantee the processing delay.

53. Increase the reactivity to develop loyalty of customer

54. Interact communication with informatics (CTI)

56. Grouping of reception

57. Standard, automatic standard

59. To be reachable 24 hours a day.

60. To steer directly toward the right interlocutor

61. To know the interlocutor availability

62. Access to the resources / company

63. Phone book unification

65. Increase the reactivity to develop loyalty of customer

66. Interact communication with informatics (CTI)

68. Presence Management

69. Phone book LDAP, coupling AD, Browser phone book

70. Chat

71. Collaborative work

72. Convergence / Coupling information professional application

73. Web portal, interactive reception

74. Interactive voice server / voice messaging

76. To increase the fastness, efficiency and availability of data flow.

77. To anticipate the supply chain break.

78. Access to the stock level, order level, truck positioning on the road.

80. Increase the reactivity to develop loyalty of customer

81. Interact communication with informatics (CTI)

83. Convergence / Coupling information professional application

84. Messaging (PC, PDA, or Tablet PC)

85. CTI

86. Integrated phone book

89. To ring several phone simultaneous.

90. To have an unique terminal.

91. To have an unique phone number.

92. To inform of his move / availability.

93. To follow up his call.

94. Routing calls according the circumstances

95. Same services, same function, whatever the place and the terminal.

96. Access to the commercial file .

99. Associated extension

100. FMC solution: Dual Mode, logical, include on mobile

101. Presence management

102. Transfer

103. Messaging, unified messaging

104. Play voice mail (Text to speech)

105. Integration in business application

106. Telecommuting

107. Collaborative work

108. Fix terminal, DECT, Wlan, Dual mode, Soft phone

109. Integration Microsoft OCS, Exchange

111. Reduce the costs

113. To improve the reception

114. To control the expenses

115. To reduce the communication costs.

116. Tobenefit from operator competition

117. To free communication inter-sites

119. Reduce the costs

121. Control, follow up : Billing

122. LCR

123. IP trunk (SIP, H323)

124. Telephony over IP

125. FMC solution

127. Reduce the costs

128. Make beneficial investment

129. To improve communications.

130. To restructure the system.

132. Tool for traffic analyse

133. Link inter-site

134. Pooling resources

136. To centralize applications les application

137. To optimize human resources

138. To use existing infrastructure

139. To anticipate / foresee the investment.

140. Few licences, licences by « no 1 »

141. To reduce the integration costs.

143. Reduce the costs

145. Remote maintenance

146. licence policy

148. A certified reliability

149. Alert, handle, react…

150. Prevent the incident

151. Recovery plan

152. Data security

154. Access to the same functionality that the desk-bound

155. Necessity to communicate in case of problem

156. Automatic alerting / Man down detection

157. Centralisation the alarm process

158. To have a reliable solution, available 24h a day and 7 days a week.

160. A certified reliability

161. Alert, handle, react…

162. Prevent the incident

163. Recovery plan

164. Data security

166. DECT / IP DECT with function CTI - PLUG

167. Aastra contact centre

168. Aastra solutions guarantee a reliability rate of 99,99%

169. 10 years MTBF reliability

170. Dedicated to telephony platforms

172. To generate emergency call.

173. To localize the wounded man / woman.

174. Alert system integrated in the IS

175. To prevent the risk.

176. To control the movement / identification of visitors

177. To make patrol

178. Video surveillance

179. To remote opening door

181. A certified reliability

182. Alert, handle, react…

183. Prevent the incident

184. Recovery plan

185. Data security

187. Alarm server

188. Localization solution : IP DECT

189. Roundsman functionality

190. Intercom mode/ Automatic standard

191. SIP video monitoring solution

193. Disaster Recovery Plan / Recovery Plan

194. Reassignment resources

195. Continuity of service

196. Partition and protect the information between the various sites.

198. A certified reliability

199. Alert, handle, react…

200. Prevent the incident

201. Recovery plan

202. Data security

204. Hardware redundancy : duplication / load sharing

205. Geographical duplication of any network (rooms, servers, links, clusters…)

206. Relocation of resources : TDM or IP network / PABX Virtual

208. Encryption / Ciphering of calls

209. Secure application access

211. Respect standard protocols

212. Application solutions

213. Applications

215. Respect standard protocols

216. Application solutions

217. Applications

219. Use existent infrastructure

221. Terminal with XML applications

222. Telephony over IP

223. IP, SIP, IP DECT Terminals

224. Centralized and dispatch architecture

225. Pooling resources

226. Virtualizable solution

228. Respect standard protocols

229. Application solutions

230. Applications

232. Strong integration with business application

234. Integration with Exchange and OCS Microsoft

235. Full IP solution, software

236. OS Linux

237. Voice / Data convergence

241. Environmental impact

242. To reduce energy consumption

243. Sustainable development

245. Conference / Video Conference System

246. ISO 14001 Certification

248. Components of the Aastra Transport solution juillet 10 Transport Industry Market 43 Embedded functionalities Secure / DRP Localization Information in real time Mobile phone / fixed convergence Mobility Rationalize the infrastructure and the costs Application / Business integrations Assembly line Warehouse Station Airport Port Administrative Travellers Market Aastra offer

249. Technological partnership A2P2 certified Partners (Microsoft excepted) July 10 Transport Industry Market 44 Alarm servers Mobility UnifiedCommunication Data/ Wlaninfrastructure

250. Customer References

251. Somecustomerreferences NOVEA : Messenger BM GEODIS : Chemical transport GEODIS group : Information system CAT : Renault carrier UPS : Courier service Express SNCF (French railway) July 10 Transport Industry Market 46

252. Customer References Novea

253. Novea Novea is the leader of express deliveries and urgent transport in France. Its activities are also National and international transport Shuttle, etc. Noveais represented in 15 cities in France and employs 80 couriers in the area of Paris. More than 3 000 customers work today with NOVEA. His turnover in 2008 was 4,2M€. July 10 Transport Industry Market 48

254. Needs of Novea Receiving 50% of orders by phone, NOVEA desires to optimise the Call Center Management. To centralize and handle the customer call better from everywhere in France. To set up an interactive voice server to handle the distribution of calls according to the demand. To make a traffic analyse of calls to reorganize the service. NOVEA wanted also an efficient solution for telephony service to facilitate the outgoing calla toward the couriers. July 10 Transport Industry Market 49

255. Aastra solution E-diatonis D 50NG Call Center ACP TWP Caller, Alert and Toolkit M7425 Digital phone : 14 M740, et 3 M760 July 10 Transport Industry Market 50

256. Aastra solution July 10 Transport Industry Market 51 e-diatonis D 50NG ACP Server TWP TCP/IP network M7425 1 supervisor

257. Result The Contact CenterACP allows establishing : An unique number. An IVS to distribute the calls better and bring accurate information to the caller. A breaking down of calls. A flexibility allowing the addition of agents without restrain. To divide by 2 the number of receivers. The Web portal TWP offer a competitive telephony service combining comfort et productivity for every collaborator : Qualitative improvement of work, eased to realize call campaign of Marketing thanks to the TWP Caller. Simple and fast deployment. Centralization on a single server simplifying the administration and the maintenance. July 10 Transport Industry Market 52

258. Benefit Maximum satisfaction with the new solution, NOVEA foresees new evolutions : TWP Alert which allows a back up of index cards indicating all the necessary information on the caller. Destination, commands, history, etc. The reception of the customer will be personalized. Voice over IP to create a network multisite with agents deported on the two new agencies in the area of Paris. To launchethe Call-Back feature on their web site. To network multi-site throughout France. July 10 Transport Industry Market 53

259. Quotes According to Michael MACE, NOVEA Chairman: "The voice server brings precise information to our customers by directing them to the right interlocutor and by redirecting them, if necessary, towards our website or towards an e-mail address." “Since the comeback, we shall use the technology of the Voice over IP to create a network multi-site with agents deported on our two new agencies in the area of Paris. For the longer term we envisage a networking multi-site throughout France." July 10 Transport Industry Market 54

260. Customer References CAT

261. Needs of CAT CAT was the first world manufacturer of structural materials and is specialized in the automobile logistics. CAT desired to reduce its communication budget which is very important, not only for the exchange of data but also for the voice communication. Concerning the new installation there had to be taken several obligations into account : To set up an IP network between its site of Vélizy in France and its site of Brühl on the West of Germany. Take into account existing infrastructures. To integrate applications of unified messaging, call center and mobility. July 10 Transport Industry Market 56

262. Aastra solution Vélizy site (France) M6550 IP 160 digital phones, 64 analogical phones, fax Call CenterM7480 Unified messaging with Call Pilot Unified messaging M7465 Tools of management M7415 Brühlsite (German) M6540 IP Digital phones and analogical phones and fax Unified messaging M7465 Tools of management M7415 July 10 Transport Industry Market 57

263. Aastra solution July 10 Transport Industry Market 58 Private WAN Vélizy site Brühl site M6550 IP M6540 IP Fax Fax Digital phone 160 digitals phones Analogical phone 64 analogical phones M7415 M7480 M7465 M7415 CallPilot M7465

264. Result The Aastra solution allowed CAT to evolve gradually towards a unified network by taking advantage of existing infrastructures and without questioning the investments already realized. In the M7480 based to Vélizy should become the centre of the largest number of calls to the internal IT support from all the locations of CAT worldwide. CAT already plans to display a new IP link between France and Mexico. Eventually, the group’ subsidiaries in Brazil, in Argentina, in the United Kingdom, in Spain and in Italy should be connected with headquarter. July 10 Transport Industry Market 59

265. Strengths / Opportunities

266. Strengths / opportunities July 10 Transport Industry Market 61

267. Marketing Tools

268. Brochure and Website Transport dedicated documentation Brochure PowerPoint presentation Website Trade show list Magazines list July 10 Transport Industry Market 63

269. Agencies / Websites To becompleted by country European commission on transport http://ec.europa.eu/transport/index_fr.html July 10 Transport Industry Market 64

270. Some trade-shows and conventions To becompleted by country July 10 Transport Industry Market 65 source: Transport ministry

271. Perspectives

272. Perspectives The long distance trade will be more and more numerous. More than 50 % of tons/km will be caused by the international transport in 2015. The dominant part of the road will maintain: it is estimated at 85,6 % in 2020 against 80 % in 1996. An increase of 2,5 % of the GDP a year during 15 years, will engender a total increase of 45% goods volume. Will be bigger and better filled vehicles; the traffic concentrations will take place on the main axes of the road network. Source : EMS July 10 Transport Industry Market 67

273. Perspective : The EMS or the 25,25m The continuous increase of transporting of goods, the road transport hegemony and the overloading of main highways incite the road transport professionals TRM have to think about new means of transportation. The EMS (European Modular System) or the very heavy truck is a combination of existing vehicles which would allow according to the professionals to optimize the transport capacity and opens new perspectives to an increasing demand. Sweden and Norway adopted the EMS, Netherlands, Germany and Belgium start up experiments, France soon should follow them. THE EMS meets a strong opposition by the ecological associations which would desire that the state invest its energy in the railroad freight. July 10 Transport Industry Market 68 (FNTR)

274. Perspective: future of the railwayfreight Decline of national railway freight companies (25 % of the volume transported in railroad freight in December 2008). The economic crisis and the competition of the private operators are going to increase the lacks of the railroad freight which amounted in 2008 to 350 million euro and could reach 600 million euro in 2009. In only 3 years (2006 - 2009) the private operators (Veolia, EuroCargoRail, Rail Colas, B-Cargo, Eurodoor 2, CFL-Cargo, VFLI) acquired 12 % of market shares. July 10 Transport Industry Market 69

275. July 10 Transport Industry Market 70 Who is Aastra? Major actor of Unified Communications Aastra provides technological components based on market standards and compatible with installed data infrastructure Systems Infrastructure Real time Communications Evolution of needs « hyper-connectivity» « Easiness » « Reliability » Unified Messaging Aastra People Presence & Collab. Management & Security Integration in IS Organizations Modular architecture, integration into the Information System, Communication Enabling Business Processes (CEBP).

276. Thankyou for yourconsideration! July 10 Transport Industry Market 71